PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless
PRSay
JULY 1, 2022
Matt Holt Books recently published the book’s 5th edition. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. There were newspapers, magazines, wire services, trade publications, TV and radio. million in 1974 to 24.3
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