Burrelles Fresh Ideas

JUNE 27, 2023

Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Ragan Communications recently published an article on a new book by Roy Peter Clark (dubbed ‘America’s writing coach’), “Tell It Like It Is.” Remember, stories are powerful.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. We are in the age of being the storytellers and creative communicators, so our messages reach the proper audience(s) over the right channels.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

OCTOBER 31, 2017

The Marketing Performance Pack is an Excel workbook with resources and templates that complement The Marketing Performance Blueprint (but, you don’t need to the book to get started). Book a hackathon with PR 20/20, or learn how to host your own hackathon. Enable Data Visualization to Empower Data Storytelling.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. You’ve got your prospect’s email address from the e-book download form, they know how you’ve helped other people in similar situations, and your sales rep is ready to close a deal.

Case Study 101

Case Study Marketing Study Content Marketing 101

Shift Communications

APRIL 23, 2015

The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals. Video, photos, infographics and the like are necessary in a mobile and digital world. Interviews, profiles, employee updates, press releases – all are based on the written word.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Beyond PR

AUGUST 18, 2016

When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Be deliberate with how you present your brand across communication channels by developing guidelines for the fonts, colors, taglines and other assets you use in your storytelling.

Brand 40

Brand Branding Product Launch Guidelines 40

PR Conversations

OCTOBER 20, 2015

I read a lot —probably two books a week. It’s probably a good thing that my love for Stephen King’s books typically does not influence my day-to-day job. For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. So yes, what I read influences me.

Conference 40

Conference Meeting Case Study Film 40

Beyond PR

JUNE 16, 2016

And you don’t want audiences putting down your book halfway through the plot. The next time you’re sending a press release, look to these six formatting practices to improve your storytelling. Get creative with infographics, product demos, animation and other visuals to connect emotionally with readers. Boilerplates.

Infographics 40

Infographics Writing Storytelling Video 40

Journalistics

JULY 6, 2013

When David Meerman Scott was kind enough to let me review his first pass at Real-Time Marketing & PR a few years ago, I remember thinking how amazing some of the stories were in the book. Don’t overlook this need on your team, it’s becoming even more critical in the age of visual storytelling.

Marketing 52

Marketing Community Trends Case Study 52

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. What was once the bastion of public relations, for example, is now the DIY news release, the book writer, the broadcast news reporter, the social media engagement specialist. You can find all posts that reference Muck Rack here. The list goes on.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Our in-house designers are visual storytellers who can take in a data dump on chronic health conditions in the U.S.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Our in-house designers are visual storytellers who can take in a data dump on chronic health conditions in the U.S.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Sword and the Script

JUNE 4, 2019

To that end, in this earnings release, the company said, “Cross-sell bookings of software, distribution and insights in the US increased 8.4% Learn more: report registration page ; PR News infographic. b) Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap via Onclusive. according to Yahoo Finance.

Software 100

Software Reddit Marketing Survey 100

MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations. Stay "on brand." The brand attitude and graphic feel shine through in these social media photos.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low. Jessica Pardoe has written about her blogging habits and India Minton-Barker has turned her writing schedule into an infographic.

Tools 69

Tools Insurance Insurance Handbook 69

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

Content marketers like to advise writers to focus on a “hub” piece—usually a longform e-book or whitepaper—and then build supporting pieces of content around it, like spokes. A longform piece of writing is not snackable, but an infographic posted to social media is snackable. Thought leader.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Sword and the Script

NOVEMBER 29, 2016

Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. It’s an inherent philosophy for being helpful, with a predilection for storytelling, and the patience to build trust and the knowledge that relationships take time. Credibility: Why Content Marketing also needs PR .

Content Marketing 60

Content Marketing Publicity Marketing Television 60