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Planting Hope: A Journey From Prison to Purpose with Cheryl Armstrong

PR for Anyone

She has a Master’s Degree in Humanities, Founded the Plant Your Energy organization – a company in pursuit of inspiring others in need, and authored a book titled, “ Plant Your Energy: Face Your Demons and Transform Your Life.”

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The Future of Work: Navigating the Evolving Professional Landscape with Erica Keswin

PR for Anyone

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

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4 Building Blocks for Social Selling Systems on Social Media

Cision

Today, brands must implement social listening to manage a successful social selling system. Read the full-length “LiSTEN” e-book today! At her recent webinar, Mari Smith highlighted that only 4 percent of your Facebook friends or followers see your posts. With so few tweets to work with, how can brands properly generate leads?

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Marketing After Facebook for Brands [VIDEO]

Shift Communications

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:00:01] Facebook is taking your brand to the woodshed. Owned media.

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25 New Facebook Features Released Last Week

Cision

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

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Definers Saga and the State of PR Ethics

Flack's Revenge

Indeed, my post Above the FUD , covered this very topic back in 2011 (ironically, it mentioned another PR agency that spread negative stories for Facebook back then). Of course, Facebook makes this topic relevant as it fits in with NY Times story about their recent missteps. Some may think “PR ethics” is an oxymoron.

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Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

Which makes a good CRM system for small business a necessity. Because we can only grow our businesses if we have a system that helps we keep track of conversations in play, as well as those we need to initiate. So you can link each lead (whatever stage it’s in) to a contact in your address book. magnum via Flickr, CC 2.0.