Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 58

Travel Hotels Storytelling Content Marketing 58

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! Or you could read the book that inspired our journey. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. We love [link].

eBook 120

eBook Google Tools Analytics 120

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. In fact, many of the things described in my book, The World PR Revolution, which first came out in the United States a year ago, are already coming true. Crisis PR has become commonplace.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. We still had Bacon’s Books :-/ so I remember embracing tech with open arms. – Measurement & analytics. measurePR March 2018. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Hypetap and TrendKite (recently acquired by Cision) are measuring influence on a more contextual basis, analyzing individual content pieces. Will people (e.g.

Analytics 65

Analytics Data Pinterest System 65

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. So we look at how and why people book travel. Measuring impact. Image: Deanna Ritche via Unsplash, Creative Commons CC0.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change.

Conference 66

Conference Crisis Management Survey Big Data 66

wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. Book a 15 Minute Comp Consult www.TuneIntoTomorrow.com. OVER TO YOU.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Konnect Agency

FEBRUARY 26, 2021

This is a big deal and goes against Facebook’s narrative of creating for growth, where creative dictates targeting and not the other way around. With this, “Aggregated Event Measurement” will be designed to help measure campaign performance in a way that is consistent with consumers’ decisions about their data. Olivia Carroll.

Advertising 52

Advertising Advertising Web Privacy 52

wiredPRworks

NOVEMBER 30, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key media influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. About Barbara Rozgonyi, Creative PR [Personality + Reputation] Visionary.

Writing 49

Writing How To Engineering Education 49

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. And that revolution is mainly on media ownership.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. So, what made you write this book?

Newspapers 52

Newspapers Social Media Ethics Travel 52

ImPRessions - Crenshaw Communications

MAY 3, 2017

As there are advances in digital media, public relations measurement and other key areas, staying current can mean the difference between an average campaign and one that really ignites. And exposure to eager PR students helps fill the new hire or intern pipeline. And do some educating. Next, where do you get pop culture news?

Writing 149

Writing Education Pinterest Creativity 149

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. However, our Public Relations business requires a lot of creativity and innovation.

Leadership 59

Leadership Social Media Creativity Ethics 59

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. The book is a multi-author project led by Dr Martina Topi? PR is a social science.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 14, 2020

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it.

Marketing 79

Marketing Data Wireless Industry 79

Mindful Marketing

DECEMBER 17, 2015

You are a founding member of PR Boutiques International. PR Boutiques International™ (PRBI), prboutiques.com , is an international network of select boutique, public relations firms. I love that it keeps you on your toes and you need to move smartly, fast and creatively. What do you love about the PR trade?

Communications 50

Communications Marketing Internal International 50

wiredPRworks

NOVEMBER 30, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key media influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. About Barbara Rozgonyi, Creative PR [Personality + Reputation] Visionary.

Writing 40

Writing How To Engineering Education 40

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Stuart Bruce

FEBRUARY 21, 2015

Reading books – enjoyable, increases your knowledge and gets you 10 easy points. That’s why the latest PR books are particularly good for CPD. So if you’ve read a book or attended a conference that is listed then you can add it. Communicate Measurement Matters webcast – 5 points. Custom activities.

Case Study 60

Case Study Conference Training Wikipedia 60

PR Conversations

JULY 24, 2018

We could sum this up as a battle between being street smart rather than book smart. Then we have the art versus science argument that pits emotional intelligence in public relations against intellect and evidence-based practice. It’s not good enough to say “I don’t do numbers” like it’s a badge of honour.

Publicity 46

Publicity Study Government Internal 46

Waxing UnLyrical

AUGUST 10, 2011

As one great article I read recently from IABC described it, the future communicator must be able to think both creatively and strategically. Funnily enough, they called this the “creative strategist.&#. For more on content rules, check out this great book.).

Ethics 75

Ethics Community Internal International 75

Karen Freberg

DECEMBER 30, 2019

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. This class also was the foundation for my social media book. Honored to still be a #HootAmb.

Social Media 56

Social Media Conference Travel Internal 56

Shift Communications

JANUARY 12, 2015

Just like when we stop hitting the gym in the dead of winter or toss aside that list of books when our premieres roll around (#HouseOfCards, anyone?), I am going to refrain from using all buzz or crutch words, internally, with clients and with media, because with so many PR people out there, everyone sounds the same. Ansleigh W.

eBook 60

eBook Creativity Agency Exercises 60

Stephen Waddington

MAY 8, 2018

There are 25 chapters in the book. 1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. Amazon (Kindle) £4.99

Communications 63

Communications Healthcare Print Community 63

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. The fourth book, Celebrating BAME Talent is published today in digital and print formats. How do you recommend planning and measuring success? Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Beyond PR

AUGUST 3, 2016

Feedback about an internal process not working. To get on a customer’s radar, product managers first need the buy-in of marketing, sales and other internal audiences,” explains Alexa. “We As my products’ champion, I use a combination of creativity, analytics and persistence to secure that support.”. Reports and research.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Waxing UnLyrical

OCTOBER 28, 2010

Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Which is one of the reasons I still think you should leave PR to the PR pros … but I digress. Will you join us if you can? See you there!

Conference 66

Conference Measurement Tourism Twitter 66

OnePitch

MAY 12, 2022

Share it internally and through email outreach… Because our world is so fragmented these days, you want to merchandise your broadcast coverage everywhere your audience is. What’s your best tip for measuring PR for broadcast coverage? What are the best ways to repurpose broadcast coverage in 2022? Reporters are outsiders.

Strategy 52

Strategy Interviews Pitching Energy 52

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Their value and success will be measured by outcomes, not outputs.”. Produce measurable results. 2) Assess the Account Team.

Agency 40

Agency Marketing Financial System 40

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: As the author says, “coffee as an international social phenomenon is severely underrated.&# John Cleese’s talk at the 2009 Creativity World Forum on creativity. Why: “Boundaries of time and boundaries of space&# are essential to creativity … and pretty much anything we do. Wanna Subscribe?

Measurement 40

Measurement Tourism Creativity Blogging 40

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. Because I studied pyschology and management alongside working in public relations, I now try to integrate what I’ve learned from other fields into my internal communication teaching. As you say there are many possible explanations.

Publicity 46

Publicity Storytelling Study Journalism 46

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Clients have become sensitive and quick towards creative involvement and decision-making.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

PR 20/20

NOVEMBER 1, 2018

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Sparks creativity. Unleash your creative mind.

Marketing 56

Marketing Creativity Technology Internal 56

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. Because I studied pyschology and management alongside working in public relations, I now try to integrate what I’ve learned from other fields into my internal communication teaching. As you say there are many possible explanations.

Publicity 41

Publicity Storytelling Study Journalism 41

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. The international event featured speakers from Albert, Conversica, Facebook, Grant Thornton, HubSpot, IBM, MIT Technology Review, Publicis Sapient, SoftBank Robotics, The Natori Company, Yext and many more. Dreamforce.

Conference 97

Conference Marketing Case Study Content Marketing 97