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How to Book Speaking Opps In The COVID Era

ImPRessions - Crenshaw Communications

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. The post How to Book Speaking Opps In The COVID Era appeared first on Crenshaw Communications.

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Must-Read Books | September 2023 

Stern + Associates

Whether it’s recalibrating perceptions on failure, assessing the significance of recognition, or evaluating partnerships in a globalized world, these five books deliver insights that can help reset your individual and organizational approaches to work and home life alike.

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Transformative Leadership Revolutionizes Accessibility of the Arts

Stern + Associates

Former President and CEO of New York City’s 92 nd Street Y, which was named one of Fast Company’s most innovative companies during Timms’ leadership tenure, he is no stranger to recognizing growing cultural movements and instilling longstanding institutions with modern values and accessibility to all.

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Unlocking the Diversity Dividend: The Data-Driven Route to Reshaping Business Leadership

Stern + Associates

Paola Cecchi-Dimeglio , a prominent expert in behavioral and data science, leadership and inclusivity, says, “ Leaders require data to illuminate the path ahead, because without data, uncertainty can rattle the business and bring decision-making to a halt.”

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The Hidden Assets That Drive Growth for High-Performance Companies

Stern + Associates

Even in times of recovery, companies may unintentionally hamper their progress in a rush to get to a “new normal.” His research was sparked by a curiosity to understand how a few small and large companies can leverage purpose in fundamental ways to transform themselves and drive performance.

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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. Stellar bylined content.

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3 Ways to Elevate Ethics in Your Organization

Deirdre Breakenridge

However, the people who work at a company do. So, then, who is responsible to communicate and demonstrate ethics and values at your company? Each employee of the company should uphold the values and good judgment that guide the company and which lead to ethical interactions and communications.

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