Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

Community 120

Community Mobile Blogging Publicity 120

Karen Freberg

FEBRUARY 4, 2018

I wrote a book review of Gary’s #AskGaryVee book nearly two years ago, and I feel I need to write one for his latest book, Crushing It! Here are some takeaways I had when I finished reading Gary’s latest book: Strong emphasis on personal branding and influencer marketing. Document, Don’t create.

Social Media 45

Social Media Media Education Industry 45

Deirdre Breakenridge

FEBRUARY 26, 2018

A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there?

Brand 256

Brand Branding Social Media Employee 256

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! Brand Media Strategy: Integrated Communications Planning in the Digital Era.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

Karen Freberg

DECEMBER 18, 2019

This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. I am actually going to use my social media book for my class. This is a big one for me.

Social Media 52

Social Media Media Video Course 52

PR for Anyone

MARCH 6, 2024

Patti’s story serves as a touching reminder of the value of community and curiosity in enhancing the quality of life as we journey through the golden years. Patti uses social media to share her experiences, allowing loved ones like her mother to virtually join her on her adventures.

Travel 130

Travel Groups Technology Creativity 130

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case. Which book do you use?

Social Media 69

Social Media Media Resources Education 69

PRSay

JUNE 3, 2020

Now is the time to use our skills, talents and influence to shape future conversations on race and race relations in our varied communities. Write a letter to the editor. If you prefer social media, then write a post or submit an article to your Chapter’s blog. But now, it’s time to get to work.

Local 155

Local Community Conference Writing 155

Solo PR Pro

JANUARY 11, 2022

There’s a whole community of like minded people you can lean on. Melissa Vela-Williamson, MVW Communications. 1 business goal for 2022 is to publish my public relations book! This public relations book will focus on helping students and journalists of color enter the field successfully. 5 solo PR pros share their No.

Writing 98

Writing Community Storytelling Education 98

Waxing UnLyrical

JULY 12, 2013

I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. Jay Baer is the author.

eBook 106

eBook Resources Case Study Community 106

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding. Wealth of examples.

Data 42

Data Media Case Study Social Media 42

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Reason #2: You can finally say you wrote the book on the subject. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic.

eBook 219

eBook How To Writing Community 219

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Producing a letter took time to write, print or copy and mail.

Communications 105

Communications Community Crisis Film 105

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Public Relations Sydney

JULY 20, 2014

Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. If you want to harness the power of public relations and social media to become a recognised expert in your field – this is the book you MUST buy!’

Social Media 53

Social Media Brand Branding How To 53

Karen Freberg

MAY 29, 2017

Very excited to have had this opportunity to share my story and insights about teaching social media. What inspired me to write this post was based on a comment a colleague sent to me privately via Twitter. Social media is first and foremost, social. This was one reason I wanted to write my book on Amazon.

Social Media 40

Social Media Media Education Community 40

Waxing UnLyrical

JUNE 15, 2016

As such, writing is the cornerstone of success in a highly saturated marketplace of competitive messages. These are just a few questions every good PR person, marketer or social media professional should ask. I recently rediscovered my passion for writing children’s stories. Guest Post by Ralph J.

Community 40

Community Facebook Writing Local 40

Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

Meeting 98

Meeting Writing Pitching Case Study 98

PR for Anyone

NOVEMBER 3, 2021

As a real estate agent, it’s important to be the “famous” agent in your community. The media is going to use someone as their real estate expert, so let it be you. This is what you use to attract and pitch the media. Getting local media coverage makes you a star in your community. Step 1 – Be Newsworthy.

Real Estate 130

Real Estate Publicity Television Local 130

Communications Conversations

FEBRUARY 27, 2018

As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media marketing. And, that’s damn hard, considering the speed at which social media marketing moves. Lately, however, it does seem like Gini is writing more about the business of running an agency.

Social Media 68

Social Media Blogging Media Airlines 68

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. Full report.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Karen Freberg

NOVEMBER 1, 2017

The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. I have been teaching the social media class (COMM 333 as it is listed in the course catalog at the University of Louisville) for a few years now.

Social Media 40

Social Media Media Exercises Education 40

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Producing a letter took time to write, print or copy and mail.

Communications 81

Communications Community Crisis Film 81

Karen Freberg

FEBRUARY 22, 2019

The new social media program officially launched today at USC, and it was a true honor to be in attendance. Karen has plans on launching a few more classes later this year, including an Issues in Social Media class. We need to make sure our students are getting both sides of the art and science of social media.

Social Media 48

Social Media Media Groups Industry 48

Stephen Waddington

MAY 2, 2020

At a human level we’re connected socially but we’re not physically. I won’t be learning Mandarin or writing a book during lockdown. Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community.

Transportation 84

Transportation Government Community Facebook 84

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. If you want to contact us, just click or tap the “Book It” button.

Community 40

Community Travel Pinterest Mobile 40

Wadds Inc.

NOVEMBER 11, 2023

Watch out for a new version of #PRstack set to be published before the end of November by the #FuturePRoof community developed by my partner Sarah Waddington. It claims that their books have been used to train ChatGPT. The market needs to settle down before serious investments can be made in workflow.

Report 119

Report Publicity Training Policies 119

Karen Freberg

MARCH 31, 2022

Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” ” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Social media is first and foremost social!

Social Media 85

Social Media Industry Film Viral 85

Karen Freberg

JUNE 11, 2018

Social media operates in a way that allows brands and individuals share information and create buzz in a very powerful and immediate way. This can be done for both positive campaigns, but can also be used in crisis communications. Social media, digital (their website reflects this change), outdoor, traditional, etc.

Social Media 42

Social Media Case Study Media Creativity 42

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications.

LinkedIn 52

LinkedIn How To B2B Social Media 52

PRSay

APRIL 19, 2021

There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts. Without it, you have nothing to share on social media, nothing to amplify with paid and nothing to gain credibility for with earned.

Media 197

Media Newspapers Google Energy 197

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Reading her books in prison had a real impact on me.

Interviews 105

Interviews Ethics Government Internal 105

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. Full report.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Deirdre Breakenridge

NOVEMBER 23, 2016

Book Reviews / Journal Research. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. For example, new books on PR, social media, strategic planning, influencers, etc.,

Skype 150

Skype Industry Storytelling Interviews 150

Waxing UnLyrical

NOVEMBER 2, 2016

So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1. They might be able to provide some insights that could inform your writing. What tips would you give others when writing their bio?

Writing 40

Writing LinkedIn Radio Examples 40