Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020.

Healthcare 131

Healthcare Privacy Print Community 131

Wadds Inc.

AUGUST 15, 2023

The guide, published by the #FuturePRoof community, aims to make sense of AI tools and address the practitioner knowledge gap. The energy has yet to be matched by dialogue among the practitioner community about the best way to incorporate tools into the workflow. The #FuturePRoof community aims to readdress the balance.

Tools 98

Tools Community Energy Print 98

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Karen Freberg

AUGUST 12, 2018

Official launching of my book. After a two-year journey that began at AEJMC 2016 in Minneapolis, my new solo social media textbook officially was available. This was the first time I was able to see my book in print, and I felt like it was my academic baby! Not only was I launching my new book (YAY!), This is REAL!

Meeting 50

Meeting Conference Social Media Community 50

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. Why is public relations conflated with media relations? This is my CommsHero presentation.

Industry 153

Industry Publicity Agency Community 153

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Producing a letter took time to write, print or copy and mail.

Communications 105

Communications Community Crisis Film 105

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” More than 100 books.

Writing 84

Writing Google Meeting Airlines 84

Waxing UnLyrical

JUNE 15, 2016

These are just a few questions every good PR person, marketer or social media professional should ask. I thought, “A children’s book… seriously?” I envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality.

Community 40

Community Facebook Writing Local 40

NewsWhip

FEBRUARY 19, 2021

Today that “clash and turmoil of billions of human lives” is fully captured by our media ecosystem, and delivered to us every minute, via high definition screens, social networks and personalisation algorithms, on our networked computers, phones and other devices. . Others are not adapting and don’t feel they need to do so.

Reputation 88

Reputation Social Media Reddit Media 88

Stephen Waddington

MAY 9, 2020

Most outdoor, experiential, events, meetings and print simply don’t work. Digital as a democratic media Organisations frequently overlook the fact that the internet is democratic. Consumers have access to the same media and channels. It’s a theme at the heart of Douglas Rushkoff’s new book Team Human.

Brand 157

Brand Branding Travel Crisis 157

Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. There are several that help contacts expedite booking appointments with you; they display time slots when you are available and viewers select a preferred day and time. I write or pitch media in the mornings, so I am only available beginning at noon daily.

Meeting 98

Meeting Writing Pitching Case Study 98

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”.

Report 225

Report Media Advertising Advertising 225

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Producing a letter took time to write, print or copy and mail.

Communications 81

Communications Community Crisis Film 81

PR 20/20

MAY 19, 2020

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. Media companies began to lay off droves of journalists and writers in our industry. Media companies began to lay off droves of journalists and writers in our industry. Explore Media Partnerships.

Writing 72

Writing Brand Branding Construction 72

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 5 Life and Work Sometimes Get in the Way #6 A Stem Forms #7 The Research Phase #8 Attending Writing School #9 Final Preparations #10 What First-Drafting a Book in 46 Days Looks Like #11 Tips on First-Drafting a Book by a First-Time (Self-Publishing) Author Next Steps Conclusion Codicil.

Writing 83

Writing Google Blogging Exercises 83

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Beyond PR

JUNE 29, 2016

and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. The communities that make up your brand’s audience are built around personal and professional networks, mutual interests, even devotion to individual influencers. And to connect with these communities, you need trust.

Media 75

Media B2C B2B Nonprofit 75

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. Finally, three months later, we got the interview on the books. Client: Print Syndicate. Annie Perkins.

Print 60

Print Media Travel Wireless 60

ReimaginePR

MAY 30, 2015

I get to sit on both sides of the media kit divide. Media Kit vs. Press Kit: In this day and age, they mean the same thing. Press kit used to mean kits meant exclusively for print outlets and technically it still does. I use the term media kit because it is more inclusive. But a good media kit is super important.

Media 120

Media Television Video Print 120

Stephen Waddington

JANUARY 17, 2019

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media.

Media 103

Media How To Advertising Advertising 103

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." The podcast is eminently shareable on social media channels. Expect Longer-Than-You-Ever-Expected Lead Times.

Company 113

Company Interviews Print Pitching 113

Victorious PR

FEBRUARY 6, 2023

PR firms use their connections in the media to deliver content about a business to industry-specific publications, ensuring the right audience is hearing all about who they are and what they do. One of the best things about PR firms is their media connections. Community relations. Brand awareness and promotion.

Real Estate 52

Real Estate Small Business Local Reputation 52

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. News media in pain but new formats emerge 13. Toth, among others.

Government 103

Government Education Print Ethics 103

Communications Conversations

OCTOBER 29, 2014

Other news sites are siphoning traffic from traditional media sites. Those that poo-poo print newspapers claim they can get their news elsewhere on the web. People who (hopefully) care about the community they live in. Or, it might mean sifting through the book reviews. Now, I know the print newspaper has its downsides.

Newspapers 152

Newspapers Print Local Instagram 152

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. They have previously offered re-targeting based on earned media audiences, which is rather novel.

Software 119

Software Case Study Advertising Advertising 119

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Deirdre Breakenridge

FEBRUARY 2, 2015

Some might chalk up their success to their early adoption of blogging and social media. The idea was sparked from a conversation I had with Gini Dietrich as we were developing the launch strategy for my new book, Sticky Branding. The advent of the Internet and social media created the conditions for countless people to be heard.

YouTube 150

YouTube Groups LinkedIn Social Media 150

PRSay

OCTOBER 1, 2018

The closure affected both the park and the surrounding communities during the height of the summer visitor season. I always have a balancing act with the media: I don’t want to minimize what’s going on, but I’m also careful to avoid too much doom and gloom. So I told the media, “It’s closed indefinitely.” Be responsive.

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

Sword and the Script

DECEMBER 16, 2014

“Medium-sized and large businesses will begin to purchase niche media companies because they thirst to create real relationships with targeted audiences,” says Joe Pulizzi , who founded CMI. Joe’s book also tops my reading list for any business leader trying to understand what content marketing means for business.

Content Marketing 117

Content Marketing Marketing Writing Infographics 117

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. This idea is being promoted in a new book and recently I wrote a glowing review of Killing Marketing. This isn’t a reflexive reaction either.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Cision

MARCH 24, 2017

We live in a world of instant gratification — with digital media teaching us to expect everything, right now — and so we have to counsel clients to understand that success doesn’t mean pushing a button and getting a result; that getting to their goal may take more than a news cycle or two. My favorite book is….

Enterprise 227

Enterprise Agency Radio Fashion 227

Stephen Waddington

MAY 8, 2018

There are 25 chapters in the book. Kerry Barron-Beadling, head of communications at SFH NHS Foundation Trust, is among numerous contributors calling on NHS communicators to attribute their campaigns to outcomes. #2 It's a move that was intended to build relationships with local media but has led to a shortfall in skills.

Communications 63

Communications Healthcare Print Community 63

Stephen Waddington

MARCH 17, 2019

Over the course of an hour we discussed online echo chambers, the impact of artificial intelligence and The Cluetrain Manifesto, a prophetic book that examined the impact of the internet on communication long before the invention of Facebook, LinkedIn and Twitter. ?? Both articles are so good you’ll want to print them out. ??

Communications 68

Communications Instagram Internal International 68

Sword and the Script

MAY 21, 2019

Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Since PR has traditionally focused on earned media.

B2B 81

B2B Social Media Company Marketing 81

Rock the Status Quo

DECEMBER 2, 2014

Like many people who are extremely active on social media, people bombard me with requests. They want to use me as a media platform. I write for three specific reasons – to gain an audience to learn with, to do my part improving the PR industry through education, and to build an audience for my book. ” The hook.

Pitching 157

Pitching Twitter Print Software 157

Presspage

FEBRUARY 10, 2020

If you are sending a press release, make sure it includes all the relevant information and a couple of jargon-free quotes that talk about why this is important for consumers or a wider community – not for the company or organization. Read our post on securing earned media in a digital world. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Cision

JUNE 14, 2016

Though it is no longer a comprehensive media monitoring tool, Google Alerts still can provide topical content alerts based upon search criteria that you set. For instance, I have Google Alerts for many of the major social media platforms and the word “new.” Newspapers and Their Derivatives. Google Trends.

Google 120

Google Newspapers Trends Print 120