Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Know that Top SEO Practices are Always Evolving. SEO strategies have expanded and evolved over time. Mobile-Friendly SEO: 53% of traffic to online stores comes via mobile devices – Smart Insights.

SEO 80

SEO Strategy Engineering Mobile 80

Landis PR

MARCH 4, 2024

The team at Landis is well-versed in understanding the benefits of a well-placed piece of content, but sometimes clients need a little more of an explanation on how this one tactic can move the needle on overall strategic communications. Where you are communicates who you are.

Media Relations 107

Media Relations Media SEO Newspapers 107

Landis PR

NOVEMBER 26, 2022

Five Best Communications Practices for Your Tech Company. In today’s information-rich society, there is no need to explain communications’ essential role in any industry. Utilizing these five best communications practices for your tech company can boost your sales and drive your brand awareness and credibility online.

Company 98

Company Communications Case Study Engineering 98

Critical Mention

OCTOBER 18, 2019

While mentions and engagement do not directly impact SEO, what’s within the content can. . More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Your organization should write social media posts that link back to your site, blog, landing pages, and more.

SEO 80

SEO Social Media Strategy Media 80

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 120

Communications Crisis Internal International 120

The Resolution Blog

OCTOBER 7, 2015

“Do you realise the SEO juice that gives our company Dave?” SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO? I can count on the fingers of two hands the PRs I know who have more than the bare minimum understanding of SEO. In so many ways.

SEO 120

SEO Engineering Content Marketing Agency 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Taking the time to put thought behind client communications will save time and productivity in the long run. . What is your PR resolution for 2022?

Writing 310

Writing LinkedIn Social Media SEO 310

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Cision

FEBRUARY 3, 2017

The power of ideas and proper communication is one that cannot and will not be underestimated. No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. Any communication will be far more effective if written clearly and concisely with the key news in the lead. Yet a press release can still offer benefits. Here’s why.

SEO 221

SEO Data B2B Writing 221

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling?

SEO 75

SEO Engineering Google Writing 75

Presspage

JANUARY 17, 2018

It’s essential to add new stories and other content frequently, says Brad Nevin, editor-in-chief of Nissan’s global communications website platforms. Now the hospital communicators say, “Why don’t we just publish it ourselves?” subheads or deck heads) matter to SEO in ways both obvious and obscure.

SEO 60

SEO Engineering Mobile Pitching 60

Buzzstream

JANUARY 30, 2020

Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue. The results are usually communicated by a slide or image showcasing the various logos a campaign received coverage on. It’s impactful and something I do too! Know the news.

SEO 71

SEO Film Reddit Video 71

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52

Writing How To Engineering Industry 52

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

The Resolution Blog

AUGUST 11, 2015

There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google. Do you quadruple your SEO budget? This is where thinking about online press coverage with an SEO mindset can pay dividends. But of course, we don't live in an ideal world. Or do you give up?

SEO 120

SEO Comparison Handbook Google 120

Communications Conversations

APRIL 14, 2016

In the post, Nancy makes a claim we’ve all heard thousands of times: News releases are good for SEO and “Google Cred.” Now, I’m not hear to get into a discussion about the ins and outs of technical SEO mechanisms. So, I ask again: Do garden-variety news releases really help with SEO?

SEO 60

SEO Web Energy Writing 60

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Waxing UnLyrical

JUNE 24, 2013

On today’s roundup, we’re talking SEO (search engine optimization). Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should. Enduring Questions on Press Releases and SEO.

SEO 78

SEO Engineering Software Google 78

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. PR writing may not be what you think. Never write for word count.

Writing 147

Writing Storytelling Pitching Creativity 147

Solo PR Pro

OCTOBER 28, 2014

In recent years, Google has made a number of important updates to its algorithm that impact many aspects of PR and marketing (not just Search Engine Optimization, or SEO). Did you know distributing press releases via a wire service no longer positively impacts SEO, and in some cases can have a negative effect?

Infographics 82

Infographics SEO eBook Google 82

Shift Communications

SEPTEMBER 28, 2015

We set up a few tests on Friday as soon as the feature became available to determine if there was any SEO benefit. The short answer: no SEO benefit yet. As of this writing, brand Pages are unable to create Notes. As with all things marketing, it depends on your goals. Here’s how. Christopher S.

SEO 60

SEO Facebook Employee Web 60

ISEBOX

OCTOBER 10, 2016

And when it’s true, pull out your Personas and write a version of the release for each persona. The thing about writing multiple releases is to make the tone and angle fit who you’re sending it to. If The Personas Require Different Angles, Write Different Angles. The Well Written Press Release #3: Write for Personas.

Writing 70

Writing Technology SEO Engineering 70

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The post 7 Skills PR Teams Can’t Do Without appeared first on Crenshaw Communications. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Earned media boosts SEO. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation. If you’re a PR pro needing a refresher, check out our earlier post on what PR people should know about SEO. If you write it, leads will come. PR aids business development.

SEO 125

SEO Case Study Conference Retail 125

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Finding an idea, collecting your thoughts and then communicating them in an interesting way that someone will actually read feels like childbirth for most of us. Yet business blogging is an important part of marketing today.

Writing 100

Writing Blogging eBook Google 100

ImPRessions - Crenshaw Communications

JULY 14, 2021

Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content. Further, the associated digital content has the added benefit of boosting SEO with higher domain values.

B2B 334

B2B Company Case Study Conference 334

Stern + Associates

FEBRUARY 28, 2024

If anything, the rise of social platforms and enhanced competition within media makes engaging, relevant (and sometimes counterintuitive) content essential to any executive communications strategy designed to leverage a firm’s experts. Content is disseminated across owned platforms (social media accounts, company blogs and newsletters, etc.),

How To 98

How To SEO Strategy Social Media 98

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base. It takes time for writing and filming — and a strong, informed point of view. Longer content boosts SEO.

Case Study 178

Case Study SEO Film Video 178

Critical Mention

MARCH 17, 2022

Not only will your audience grow, but collaborating with influencers can also help boost SEO. Critical Mention is always seeking ways to expand its Earned Media Suite in an ongoing effort to provide clients with the most valuable PR, communications and marketing tool on the market. Set New Industry Trends. SCHEDULE A DEMO.

Social Media 144

Social Media Media SEO Instagram 144

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. “Reputation management and crisis communications is something our firm is continually engaged in. Who is EKA?

Communications 81

Communications Crisis Communications Media Crisis 81

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It also provides opportunity for those just starting out in the business to flex their writing muscles. That’s why we want to see junior staffers working hard to improve basic writing skills – expanding beyond press releases and pitches – to master blog posts, bylined articles, video scripts, speeches and more.

SEO 200

SEO Pitching Agency Exercises 200

Remote PR Jobs

SEPTEMBER 25, 2023

Improve your SEO. It’s important to always strive to bring value and communicate effectively to readers and the journalists you’re pitching. Make your message a positive one and ensure that comes through in your writing. Try launching lookalike campaigns from traffic generated from an article you pitched.

Publicity 100

Publicity Marketing Pitching Google 100

Ishmael's Corner

JUNE 16, 2015

As shared in previous posts, Google’s increasing emphasis on content over technical gamesmanship is a good thing for communications professionals. Teaming with your browser, the MozBar automatically pulls in key SEO metrics that reduce the time you would otherwise spend on manual research for SEO planning. Domain Authority.

SEO 60

SEO Tools Comparison Google 60

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR Talkwalker tapped the research firm YouGov to field a global survey of 3,700 marketing communications (marcom) professionals.

Media Relations 98

Media Relations Report Industry SEO 98

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Link building, Guest posting, Technical SEO, etc). Content, SEO, PPC, etc).

Software 151

Software How To SEO System 151

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Google Now.

Tools 120

Tools How To SEO Writing 120