Konnect Agency

AUGUST 10, 2022

Working with a social media agency can help you get that content you worked so hard on in front of a broader audience and build an established voice across platforms. Why is social media a key part of your thought leadership strategy and how a social media agency can help. Identify Which Platforms to Focus On.

Leadership 98

Leadership Social Media Agency Strategy 98

5W PR

FEBRUARY 13, 2024

It all started back in the 1920s, with pioneers using clunky radios and even TVs to peek into patients’ mouths from afar. However, some patients were slow to adapt to these new appointment options and have looked to PR to help bolster better understanding and confidence in the practice.

Transportation 78

Transportation Radio Mobile Technology 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. I didn’t get into the public relations and communications industry through a traditional career route.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

AUGUST 8, 2023

The report is based on a survey conducted by a marketing agency called Uplift Content. The report is based on a survey conducted by a marketing agency called Uplift Content. Linking to case studies from press releases is another good way to repurpose these. Case studies make for excellent blog posts too.

Case Study 124

Case Study Study Company B2B 124

5W PR

JANUARY 26, 2024

It’s time to get rid of the boring and old dental hygiene campaigns to insert a lot more flair into the visuals portraying toothpaste and other types of oral care. Embracing the unexpected First of all, brands will have to get rid of the repetitive idea that dentists want to see shiny teeth on their patients.

Creativity 78

Creativity How To Storytelling Consumer 78

Sword and the Script

AUGUST 1, 2022

More than three-quarters of respondents (78%) say the volume of work has increased – and one in three say it’s increased significantly. The type of work has also changed with 90% reporting it’s changed at least some while 50% saying it’s changed significantly. Michelle Garrett , PR consultant, Garrett Public Relations.

Survey 132

Survey Communications Measurement Internal 132

5W PR

MAY 31, 2023

This allows individuals to get a sense of its trends, challenges, and opportunities. Reading industry publications, attending conferences, and following industry leaders on social media can help people learn about the latest PR strategies, tools, and tactics. That includes strong communication, writing, and interpersonal skills.

Publicity 88

Publicity How To Social Media Trends 88

Buzzstream

MAY 15, 2024

We talk a lot about link building strategies on our blog. With the Helpful Content algorithm update , AI Overviews, and all of the other changes in the industry, I wanted to reach out to Aaron Anderson , who owns and operates a link building agency, Linkbuilder.io , that is deep in the trenches building links every day.

Google 71

Google SEO Tools Pitching 71

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on NicoleMarieFallon.com I worked as a freelance and staff journalist for about eight years before I launched Lightning Media Partners. I learned what good and bad PR looks like, and I also discovered that, for some reason, most journalists don’t answer emails from PR pros. Be informative, but concise.

Pitching 100

Pitching Report Writing LinkedIn 100

Ethical Voices

APRIL 22, 2024

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. So a fun new change in my work world. Before starting B2 Communications, I’ve always been in the agency world.

Report 90

Report How To Ethics Nonprofit 90

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Introducing a new way of working, or a new tool is not easy.

Software 151

Software How To SEO System 151

Deirdre Breakenridge

DECEMBER 24, 2014

From the handwritten personal notes to his incredible passion for helping people connect, John is now offering advice for young professionals via his Endless Job Offers website / blog. Endless Job Offers started after I helped my sister get a job. What are the best ways for young professionals to network … online and offline?

Interviews 410

Interviews LinkedIn Groups Meeting 410

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. How does PR’s use of gAI compare to marketing?

Survey 149

Survey Software B2B Pitching 149

5W PR

FEBRUARY 22, 2023

You have more choices nowadays than ever before when it comes to choosing powerful PR tactics. You can use both traditional offline PR methods as well as online marketing. Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy?

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

AUGUST 27, 2021

Companies have to work hard to generate any sort of media coverage, and between that, creating content for social media, blog posts, copy, and email campaigns, it’s a lot of time and effort spent solely on promoting the business. Reputation Management. Crisis Management. Event Planning.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Just one or two clients?

Automotive 79

Automotive Agency Mobile Trade Shows 79

Flack's Revenge

SEPTEMBER 15, 2020

Similarly, PR is being challenged to break through mass communications and take the message directly to individuals. . E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one. E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one.

B2B 177

B2B Case Study Enterprise Resources 177

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. First, begin by working together to get your earned media amplification program up and running.

Marketing 195

Marketing How To Measurement Advertising 195

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets?

Blogging 170

Blogging Writing Creativity Storytelling 170

Karen Freberg

FEBRUARY 26, 2023

You know you have been busy when you realize it’s been a while since you have written a blog post. since I have written a blog post. It’s been a good kind of busy – working on building up The Bird’s Nest, working with clients, mentoring students, meeting new contacts and establishing key relationships.

Conference 82

Conference Agency Resources Social Media 82

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. I’m showcasing someone who no longer works in the PR industry…because she retired! If you’ve worked in the Twin Cities PR industry for any length of time, you’ve probably heard Holly’s name come up. I was a solo corporate comm.

Publicity 174

Publicity Leadership Corporate Agency 174

5W PR

JANUARY 12, 2023

Companies that want to increase the number of subscribers that they have to their email newsletters can turn their followers from Facebook into email subscribers with the right strategies. There are a few different ways that companies can use Facebook to generate more email subscriptions and improve their email marketing efforts.

Facebook 88

Facebook Advertising Advertising Company 88

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on TechCrunch “For every reporter employed in America, around six people work in public relations: a few too many, some might think.” In Edelman’s mid-20th Century America, the ratio of PR professionals to reporters was nowhere what it is today. Let me count the ways.

Publicity 100

Publicity Engineering Advertising Advertising 100

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. And many are looking for what used to be called a shortcut – a hack for PR success. What’s running got to do with PR success? You have to put in the work.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Shift Communications

AUGUST 15, 2022

If there’s anything we’ve learned from the last few years, it’s that even the best-laid plans can become completely irrelevant in the blink of an eye. Let’s get back to our annual planning.”. Has the annual PR plan reached the end of its useful life? Don’t get me wrong. From PR Plan to PR Planning.

Energy 78

Energy Leadership Measurement Agency 78

Barokas

JULY 6, 2020

This rule of thumb manifests itself perhaps most visibly in the time we provide helping seed and early stage startups understand the why, the when and the how to engage with a PR partner. We work with businesses right out of beta all the way to the NYSE. Can you describe a typical engagement with a PR agency?

Consumer 131

Consumer Product Launch Agency Sports 131

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Education 98

5W PR

MAY 17, 2021

Most journalists have overflowing email inbox folders that are usually filled with emails from PR professionals, charity founders, and business owners. All of those emails tend to be sent out with one specific goal – getting media coverage for a given organization. A Newsworthy Story. Headline of the Pitch.

How To 88

How To Media Pitching Google 88

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Blogger outreach gets personal. Guest posting gets personal. Video gets even bigger. Year of the employee.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Flack's Revenge

SEPTEMBER 3, 2014

But I have noticed a trend in which armchair flacks such as VCs , journalists and CEOs spew forth about PR (saying things like you don’t need PR, or an agency, or you’re doing it all wrong, etc.). I’ll be the first to admit that there are no guarantees in PR. Agencies are too expensive.

Skype 266

Skype Agency Pinterest Social Media 266

5W PR

FEBRUARY 14, 2023

The pet care market is very broad, as it includes everything from big pet supply brands to vet practices and even local pet grooming salons. One way to accomplish this is through highlighting how important they are to the well-being of pets. These social posts, emails and blogs provide customers with some entertainment or even a laugh.

Brand 78

Brand Branding Communications Education 78

Flack's Revenge

SEPTEMBER 1, 2021

First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. These kinds of “XXXX is Dead” hit jobs are perennial, evergreen stories that keep on cropping up, as sure as the calendar turns, not just about PR of course, but that is my peeve, so allow me to vent.

Writing 177

Writing Pitching Report Industry 177

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

In PR , we’re getting ready to clear an ever-rising bar. 10 resolutions for better PR campaigns in 2019. 10 resolutions for better PR campaigns in 2019. When the PR team is revved up deep in brainstorming mode, it’s easy to lose one’s grounding in substance. Get experiential. Keep it real. Phone a friend.

Video 160

Video Banking Data Software 160

5W PR

FEBRUARY 23, 2022

Companies using the app should know when the best time is to share content on the platform, in order to ensure it has the broadest reach. Companies using the app should know when the best time is to share content on the platform, in order to ensure it has the broadest reach. Best Sharing Times. three to six p.m.,

Company 88

Company Analytics Privacy Consumer 88

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. In short, people want to get the news, views, and opinions on their fingertips.

Google 259

Google Digital PR Mobile SEO 259