ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

But what does it really mean, and which qualities make a successful thought leader? When we begin working with an executive team, we look for the member or members who are eager to demonstrate their authority and expertise through content development, speaking opportunities, and the like. This is where the savvy PR team comes in.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Finally, the header image was created using DALLE-2.

Interviews 98

Interviews Publicity Technology Social Media 98

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) And… at work, when you use a photograph of Angelina Jolie in a blog post on breast cancer. (It After all, it’s your design work, right?) Right where it counts! are unwittingly putting themselves at risk.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Sadly, it’s rare to get a pitch that is specific, interesting and relevant, but I think it’s less about PR pros and more about WHO ELSE sends pitches.

SEO 100

SEO Pitching Small Business Agency 100

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. One of the most important parts of ensuring a successful year in marketing and PR, is the relationships and quality of the team dynamic.

Strategy 60

Strategy Media Pinterest Storytelling 60

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Strategic work (positioning, perception management etc.) Prevent and manage crises.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

JANUARY 12, 2021

Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing. This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. PR Newswire: U.S.

Financial 88

Financial Video Survey Google 88

Cision

MAY 29, 2015

It drives me a little bit crazy – OK, a lot crazy – when I hear PR pros declare they can’t do math; some of them even sport this statement as a badge of honor. Another common disclaimer is that PR pros “went into PR because they didn’t want to do math.” Want to do PR measurement better?

Engineering 120

Engineering Measurement Analytics Sports 120

Sword and the Script

NOVEMBER 26, 2016

As with every week, below are three exceptional articles, reports or blog posts, that I’ve vetted and recommend for further reading. 1) The Parallel between Product Placement and Content Marketing. Snopes qualifies this in greater detail: “Hershey did not pay to have Reese’s Pieces used in E.T., in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. What Should B2B Pay to Promote on Facebook? If the hard sell isn’t the way to go, what should B2B pay to promote on Facebook? Separately, I’ll promote a blog post for my prospect and customer segments.

B2B 60

B2B Facebook Marketing Social Media 60

Mindful Marketing

MAY 10, 2016

In PR circles today, measurement and analytics are all the rage – at least at a conversational level. There are multitudes of twitter chats, blog posts and speakers claiming to help you create scorecards, monitor your media more intelligently, measure the impact of your social media, and become a “measurement ninja.” By Seedepth.

Analytics 50

Analytics Tools Case Study Measurement 50

David PR Group

JANUARY 4, 2016

Perhaps the conversation begins with an executive saying they want a presence on social media, or they want to blog, or they just want to “get their name out there.” This can be clear in a business that receives real estate or insurance work from an established broker relationship. Article placements in industry publications.

Strategy 40

Strategy Communications Real Estate Insurance 40

PR Conversations

MARCH 6, 2015

A basic calculation of what you are worth as a PR practitioner comes by dividing your annual income by the number of hours that you work. Not the number that you are employed for, but how many hours you work. Often in PR we ‘over-service’ – not only if we work as a consultant but within in-house roles too.

Publicity 40

Publicity Advertising Advertising Industry 40

PR Conversations

MARCH 6, 2015

A basic calculation of what you are worth as a PR practitioner comes by dividing your annual income by the number of hours that you work. Not the number that you are employed for, but how many hours you work. Often in PR we ‘over-service’ – not only if we work as a consultant but within in-house roles too.

Publicity 40

Publicity Advertising Advertising Industry 40

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Pay to pay, content grows; influencer marketing cools. “I

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

OCTOBER 14, 2010

Leaders cultivate intelligent and competent group members by communicating why certain methods work and should be replicated, and what about certain ideas are important. Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Image: BES Photos via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. What sources of information do B2B buyers trust? He wrote, “So 9.5

B2B 114

B2B Marketing Survey Software 114

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

And this is where a smart, strategic PR campaign can add real lift. Finally, all the elements work hard in Dunkin Donuts’ annual free doughnut day — a classic PR-driven promotion that earns dozens of placements every year. Make consumers love your brand. Define your brand’s “type.”

Consumer 168

Consumer Brand Branding How To 168

Bad Pitch Blog

NOVEMBER 29, 2009

After years in your PR dream job you may now be among the unemployed, checking out job boards, receiving alerts from Indeed, scanning craigslist. When you were in your last job in PR, did you sit back and kick your heels up to wait for reporters to call you? Did you send the same pitch to everyone? You''re forgetting the basics.

Interviews 43

Interviews Crisis Management Facebook Media Training 43

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. Here are some things you or PR team should consider doing to extend your investment in PR. Here are some things you or PR team should consider doing to extend your investment in PR. People do not see everything PR is doing, so it’s.

Media 95

Media B2B Groups Conference 95

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. Webinars, chats and podcasts are amazing sources of #PR visibility – seek them out!

Publicity 100

Publicity Trade Shows Google Twitter 100

Waxing UnLyrical

MAY 31, 2018

There are legal rules marketers and PR professionals aren’t always aware of, and there can be serious legal consequences if these rules are violated. For example, copywriters at Webcopyplus posted a beach photo they found on Google on a client’s blog. One picture used to accompany one blog post cost them $4,000.

Creativity 71

Creativity Video Interviews Blogging 71

Sword and the Script

DECEMBER 24, 2019

It’s something of a readout on the year in PR and marketing. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. With a few precautions, PR professionals can safeguard their organizations from monetary loss due to mis/dis and mal-information. Stop funding fake news.

Financial 190

Financial Reddit Advertising Advertising 190

Sword and the Script

SEPTEMBER 2, 2014

You’re background suggests you “grew up” in PR but eventually broadened into marketing –what lead you to follow this path? I started in Apple’s Marcom in a coordinator role doing brochures, tradeshows, direct mail, advertising, budgeting, and working with PR. I quit my job went to work at a PR agency.

Content Marketing 111

Content Marketing Mobile Google B2B 111

MaccaPR

APRIL 28, 2016

What could you learn from some of the most seasoned PR and corporate communications leaders? Here’s a second helping of career insights from several of the Twin Cities’ most successful PR professionals: Michael Porter, APR. Maybe you can work with that person to present the idea at the next gathering. Thomas University.

Tourism 48

Tourism Airlines Writing Meeting 48

PRSay

MAY 18, 2016

We’ve also seen metrics like AVE (advertising value equivalency), which measures the perceived value of media placements, take a backseat to things that more accurately showcase ROI, such as share of voice, mindshare, traffic and increased sales attributed to specific campaigns or activities. Data also pays dividends at the top of the funnel.

Data 92

Data Meeting Measurement Guidelines 92