Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

Bianchi Biz Blog

DECEMBER 10, 2020

While the year 2020 will go down in history as a year of challenges for individuals, institutions and business alike, it was also a year where PR professionals rose to the occasion to show their creativity, resiliency and grace. So in case you missed them, we’ve curated the 10 most-visited blogs posts on our site for 2020.

Blogging 126

Blogging Automotive Conference Crisis 126

Cision

APRIL 18, 2015

When you think of content marketing , you may automatically think about ways PR professionals and marketers can create original content that will resonate with their audiences. Sharing begets sharing in the social media world, and what better way to build a larger audience than sharing great content? It’s a win-win.

Conference 120

Conference Social Media Content Marketing Industry 120

Bianchi Biz Blog

DECEMBER 16, 2021

2021 has been a year of resilience and bouncing back from the challenges of the pandemic, supply chain snafus and the “Great Resignation” for many PR and marketing communications professionals. This year was also an exceptional one for the Bianchi Biz Blog. 8 Questions to Ask in Your PR Agency Search. Is Media Relations Dead?

Blogging 96

Blogging Automotive YouTube Mobile 96

Cision

MARCH 30, 2015

“Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.” Content curation is defined as bringing meaningful organization to some subset of all of the content in the world.

Google 120

Google Measurement Content Marketing Engineering 120

Deirdre Breakenridge

NOVEMBER 6, 2017

Along the way, I’ve learned more about myself, fashion, and PR. There’s no one way to use social media: When I started blogging, there were maybe three to five bloggers I followed on a regular basis. At the time, it was my understanding that an amazing, curated, consistent Instagram theme was the key to drawing attention to your blog.

Fashion 0

Fashion Blogging Brand Branding 0

Shift Communications

OCTOBER 18, 2022

Curating a message that’s unique yet has enough broad-based appeal for media and stakeholders requires an artful blend of data, insights and humanity. That’s a press release, case study or blog that should be published. Define 1-2 competitors and 2-3 thought leaders you admire and run content analyses.

Leadership 78

Leadership Strategy How To Data 78

5W PR

APRIL 28, 2022

Our two latest reviews highlight our PR services for two distinctly different companies — an ed-tech startup and a digital media company. 5WPR has an integrated and thoughtful PR approach that helps us drive results. Projects like these are the reason why 5WPR is known as one of the best firms in the state.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

ZudePR

JANUARY 21, 2016

You want to find a more time-efficient way to curate content. You’re bored of reading the same old content and want some new authors. There’s some good advice about two systems you can use to curate content: the painstaking way, and the easy way. Content Curation. You Should Read This If.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

DECEMBER 5, 2023

Investor relations platform Q4 enters reported $257 million acquisition deal with Sumeru Equity Partners; PR tech startup Handraise hauls in $6.3 In the PR software space, I think we have yet to see that – period. And now onward with this month’s PR tech sum. PE firms own the largest tech companies in the PR space.

Software 130

Software Reddit Technology B2B 130

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. B2B companies can engage and attract followers through educational and entertaining content. Social content is most effective when it offers something not directly related to the company in question.

B2B 170

B2B Social Media Media Education 170

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Rock the Status Quo

DECEMBER 18, 2014

As part of my normal content curation this week, I sifted through hundreds of articles but only read a small handful. If you manage content development, SEO is an essential part of helping that content reach further and be more easily found. Digital PR' Read it here.

Blogging 124

Blogging SEO Sports Digital PR 124

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. >>> Looking for a B2B tech PR with expertise and execution? Names and bylines on blogs.

Company 98

Company Survey Pitching Report 98

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. ResponseSource shuts down curation of #journorequest.

Pitching 88

Pitching Report Software Survey 88

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach. But… where to begin?

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Cision

JUNE 19, 2017

According to Patrick Barnett, founder and MD of Simpatico PR this is required to avoid being left behind. So with this shift in trust, do marketers and PR professionals abandon paid and owned media, relying solely on earned media to deliver their communications strategy to consumers? Basically, they trust earned media.

Strategy 158

Strategy Marketing Media Consumer 158

Prohibition

FEBRUARY 27, 2023

This time we’re looking at the best so far for 2023, the ones that have caught our and the UK media’s attention for all the right reasons! This is a great example of how simple but well done content can go viral. We’re back with another campaign round up. It’s a creative way to show the power of a strong brand.

Brand 62

Brand Branding Viral Fashion 62

Marketwired

FEBRUARY 26, 2016

As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities. Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. Content Strategy is Vital.

Trends 105

Trends How To SEO Google 105

Landis PR

MAY 1, 2023

While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise. The post Top AI Tools for PR and Marketing Pros appeared first on Landis PR. You’re welcome!

Tools 52

Tools Marketing Writing Resources 52

Stuart Bruce

MAY 20, 2015

My #PRstack: A practical guide to modern PR tools and workflow is a new crowd-sourced ebook published today. It covers everything from SEO and improving writing to influencer identification and content curation. My #PRstack is written by 19 different PR practitioners who have all been involved in the creation of the prstack.co

Tools 60

Tools eBook SEO Blogging 60

Marketwired

MARCH 8, 2016

This is post 4 of our 5-part #CreativePR blog series. Stay tuned for the final post, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . Every campaign, pitch, or piece of content starts with an idea. Prep your team for success .

Internal 100

Internal International Exercises Tools 100

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). Here we go… (click images for higher resolution) 1. Both Falcon.io

Technology 117

Technology System Tools Government 117

Sword and the Script

AUGUST 26, 2014

For the most part, he runs his blog like a traditional news site, clearly has good industry contacts and always winds up involved in a couple of sessions. The blog is an industry staple, he’s plugged into the community and his name always winds up on industry conference media lists. The PR pitch deluge inevitably follows.

Trade Shows 118

Trade Shows Conference Pitching Meeting 118

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. PR budgets 5. Here’s a look at the top challenges facing PR according to the survey – and some ideas for what you can do about it. There’s power in a good little story about PR success. ROI and proving value 2.

Survey 135

Survey Measurement System Education 135

Solo PR Pro

APRIL 6, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their most-used tools. Nicole Marshall, Curated Communications. We want to hear from you!

Tools 89

Tools Google LinkedIn Leadership 89

Buzzstream

APRIL 25, 2024

I’d recommend setting that to “All Results” instead of “Best Results”. For the Result type, choose “News” and “Blogs.” For instance, associating yourself with a site that got hit during the Helpful Content algorithm update is not beneficial.) BuzzStream’s filtering features will help you uncover only the best link targets.

Brand 62

Brand Branding How To SEO 62

Sword and the Script

JUNE 3, 2020

Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. Here’s this month’s PR tech sum. Out of respect, yesterday, I did not publish.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

5W PR

DECEMBER 5, 2018

Deliver Targeted Content. When companies can produce and share content that their connections want to see, they’ll be far more likely to engage with that material and become advocates for the brand. All of the best social media marketing strategies happen when businesses know who their audience is, and where that audience is.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Presspage

AUGUST 20, 2019

It’s something of a cliche to say that we’re in a rapidly evolving media landscape, but keeping up with its changeable ways is part and parcel of the PR world. Earned media is exposure won through media relations : news coverage on- and offline, op-eds, blogs, podcasts, and media discussion of your brand.

Media 74

Media SEO Resources YouTube 74

Communications Conversations

DECEMBER 3, 2014

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015? I started my blog almost six years ago now.

Blogging 144

Blogging Writing Creativity Meeting 144

The Resolution Blog

OCTOBER 7, 2015

Social media existed back then, as did blogs. ” I joined in the self-congratulating and empathised while secretly putting this down to the difference between marketing and PR people. SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO? In so many ways.

SEO 120

SEO Engineering Content Marketing Agency 120

PR 20/20

JANUARY 15, 2019

That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated. Account-based marketing (ABM) is the act of “honing in on key accounts, creating hyper-targeted content and campaigns and delivering a personalized experience to the companies that matter most.”

Trends 57

Trends Marketing Software Video 57

Deirdre Breakenridge

FEBRUARY 12, 2015

Since the dawn of improved business technology, Internet, blogs and social networking, this once organized triad has morphed from easily separated and definable, into a messy dinner plate where the potatoes definitely touch the peas! The best thing about having interns is that they will simply do what you ask for relatively cheap.

Tools 150

Tools Agency Instagram Groups 150

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something. First, I believe there’s a need and niche to be filled – innovation in the PR space is getting interesting again.

Industry 85

Industry Media Technology Employee 85

Konnect Agency

JULY 13, 2022

Start the Holiday Season One Step Ahead With A PR Agency Partner. We’re here to tell you how partnering with a PR agency can help you reach your goals during the Q4 holiday season with holiday gifting campaigns – and when to get started. Using a PR Agency led Gift Guide Campaign to Get Top-Tier Media Coverage.

Agency 52

Agency Retail Brand Branding 52