Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How Long Should a Blog Post Be?

B2B 67

B2B Measurement Blogging Community 67

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th!

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Here’s how the top answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. Webinar attendees.”.

Measurement 85

Measurement Survey Web Software 85

PR 20/20

NOVEMBER 18, 2022

CTAs should be sprinkled throughout your blogs, webpages, and social media posts like chocolate chips in a warm loaf of pumpkin bread—personal preference? The call to action you include in your web copy depends on the action you want your readers to take. Let's say you're hosting a free webinar and hope to get 50 registrations.

Marketing 80

Marketing eBook Creativity Social Media 80

Stephen Waddington

MAY 20, 2019

In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online. My blog and participation in social media communities help attract talent and work. Marcel Klebba and I created Comms School to help students get to grips with their web shadow or digital footprint.

Web 68

Web Energy Reputation Community 68

PRSay

APRIL 29, 2019

Which of these headlines is most likely to spur you to sign up for a webinar? One reads “New Webinar Helps Managers Improve Productivity” and the other says “Get All Your Work Done in Half the Time, Be the Office Hero, and Go Home Early.” PRSA members: Save $100 with coupon code PRSA19.

Writing 156

Writing Retail Training Customer Service 156

Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Answer: 1,000 words.

B2B 60

B2B Blogging Data Survey 60

Sword and the Script

APRIL 2, 2024

Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. The quality of queries changed too as the web evolved. A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S.-based based customers were impacted.

Reddit 176

Reddit Software B2B Technology 176

5W PR

DECEMBER 24, 2020

Top among these channels are webinars, highly engaging social media, and well-publicized interviews on online publications. Increase your Web Traffic. Eventually, these approaches boost web ranking and traffic. Here are several reasons why any public relations team should add digital PR is their marketing and communication mix.

Digital PR 88

Digital PR Brand Branding Engineering 88

Communications Conversations

SEPTEMBER 8, 2021

Don’t try to get them to click through to a blog post. Don’t try to get them to sign up for a webinar. Again, you’re not trying to drive a big action on Twitter (like visiting a web page or signing up for an event)–you’re just trying to get that brand love. Don’t try to sell them.

Twitter 149

Twitter Company Brand Branding 149

Presspage

DECEMBER 26, 2017

I looked to the online communities again and found Web Tech University, where I took free web design and PaintShop Pro classes. Soon I built my own home-spun web design business called Heart -n- Hearth, and did quite well until I let it go and returned to the business world when my children started school.

Community 115

Community Software Education Web 115

Cision

JANUARY 13, 2016

At his upcoming Cision webinar “ 6 Steps to Developing a Content-First Marketing Strategy ” on Wednesday, January 20 at 2 p.m. Joe will discuss his ideas in more detail at the webinar, but for now, here’s a quick look at his six steps for content marketing success: Want more insights on Joe Pulizzi’s content-first business model?

Content Marketing 120

Content Marketing B2C Construction YouTube 120

Contently - Strategy

MARCH 24, 2020

Land on most tech blogs, and you’re immediately hit with a passive-aggressive prompt to download a Guide to Marketing Automation. ” As more downloadable e-books, guides, webinars, and reports flood the web, it’s harder and harder to get people to convert.

How To 90

How To Exercises Course Web 90

Cision

JUNE 5, 2015

Watch her on-demand webinar now ! Check out some PR measurement blog posts! How to Drive Web Traffic With Social Media Analytics. Three in five executives don’t fully understand PR’s role and capabilities. Enlighten them using Shonali Burke’s tips and best practices for tracking your success. Get it now!

Resources 120

Resources Measurement Advertising Advertising 120

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly. million.

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

Presspage

MAY 31, 2023

In this blog post, we delve into: the concept of brand narrative control: the reasons behind the struggle; and how software solutions enable communication teams to overcome these challenges Only then Communication teams unlock the full potential of their storytelling! Want to learn how Presspage can support controling your brand narrative?

Brand 78

Brand Branding Storytelling Software 78

Cision

JANUARY 29, 2016

During his webinar, Joe answered a few questions, but time ran out and a lot went unheard. In this post, Joe responds to the remaining questions and provides readers with more of his expert insight: Q: What seems to be the “ideal” length for blog posts? Were you unable to attend Joe Pulizzi’s webinar?

Content Marketing 120

Content Marketing Education Retail Government 120

Cision

SEPTEMBER 16, 2015

Click here for Brad Phillips’ free on-demand webinar! Regardless of what press releases do for your ranking, they do give you a wider presence on the web. Press releases can be a great tool, combined with social media, email, blogging and other digital marketing endeavors, and can even be enhanced by those other tools.

SEO 120

SEO Web Writing Tools 120

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars. The metaverse, Web 3.0, You’ll find my own prognostication at the very bottom. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

SEPTEMBER 7, 2022

. #4 – You don’t really need a web site (or business cards, for that matter). Not everyone agrees with me on this one, but I firmly stand by my long-time claim that you really don’t need a polished web site to be a successful solo consultant. Now, that may include a web site–sure.

Web 68

Web Meeting Groups LinkedIn 68

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Each teaching opportunity is also a chance to promote your skills on social media or perhaps a blog post or newsletter item. Stay educated.

Writing 149

Writing Education Pinterest Creativity 149

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia.

Blogging 86

Blogging Writing Facebook Twitter 86

Sword and the Script

JUNE 15, 2021

of blogs over more than a decade on this blog and they are tagged under various labels like studies , marketing surveys , PR surveys and surveys of journalists. Either way, these interviews are great for blogs, articles and newsletters – it’s content for customers and by customers – and it gives you direct insight.

Survey 117

Survey B2B Marketing Interviews 117

Deirdre Breakenridge

FEBRUARY 23, 2015

Generate unique web links for your assets, so you know exactly how much traffic you’re driving and what impact that’s having on sales opportunities. So show them how content feeds the sales and marketing machine. Create forms to capture consumer information, and track them through the sales cycle – and ultimately tally revenues.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

OCTOBER 25, 2016

The registration form for gated content , such as quite papers or webinars , are great examples. Many digital savvy marketers will point out in lieu of such a question, a variety of web metrics are inherently available through tagged-links, analytics and marketing automation. And don’t miss a post: subscribe to this blog by email here.

Measurement 60

Measurement Marketing Web System 60

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. The tool has historically helped PR and marketing search through web content to find those pieces that are being shared the most or have earned the most links. Articles, blog posts and content picks. Did you know?

Company 150

Company Tools Technology Software 150

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Will you blog more frequently? Write an ebook?

Survey 90

Survey Marketing Content Marketing Measurement 90

Buzzstream

MARCH 12, 2020

We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic. This is probably why 61% of people use an adblocker when browsing the web. . We’ve all been there. 40% of people say they won’t pay for ad-free journalism.

Advertising 131

Advertising Advertising Marketing Privacy 131

Polaris

MAY 19, 2015

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. Instead, use phrases such as: Build your business with blogging fundamentals.

eBook 100

eBook Newspapers Writing Print 100

Barokas

JULY 10, 2017

If you’re an avid reader of the blog, then you’ve already seen previous posts from my colleagues Holly ( social media monitoring ) and Marney ( 5 common social media mistakes ). This strategy will in turn drive additional web traffic for you client. PRSA Webinars. Steps to Mastering Social Media. Source: Flickr ).

Social Media 60

Social Media How To Media Resources 60

PRSay

SEPTEMBER 5, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. Core Value No. Speak Up — Early, Preferably Now.

Ethics 125

Ethics Construction Newspapers Crisis 125

Stephen Waddington

MAY 19, 2020

Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. No one wants to attend a two day conference via webinar. There’s been a reduction in audio and video production quality driven by broadband and web conferencing. They need to be planned and built from the ground up.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

FEBRUARY 18, 2017

Despite the maturation of digital marketing and web analytics, this remains a challenge. See these related posts: How Long Should a Blog Post Be? [A B2B Blog Metrics: 4 Effective Categories to Measure Success. If you enjoyed this post, you might also like: 12 Ways to Leverage Your Existing Investment in B2B Webinars.

B2B 66

B2B Marketing Advertising Advertising 66

Sword and the Script

NOVEMBER 22, 2016

Separately, I’ll promote a blog post for my prospect and customer segments. For example, I once worked for a company that promoted a webinar in native advertising. To the be clear, the blog post was very well written, the blog was precisely the right community, and the sponsored piece performed well on its own.

B2B 60

B2B Facebook Marketing Social Media 60

PR 20/20

OCTOBER 9, 2018

Specifically, I developed relationships with customers through our blog and through social channels that translated into increased sales just because of the relationships we developed. So much of the nonprofit work revolved around relationship building through social channels, user-generated content and blog content.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Cision

MAY 6, 2015

The perfect metric isn’t something you’ll read in the Cision Blog or get from analytics software, it’s something you vet by understanding the expectations for PR to your business and then engineering measurements that quantify how you are doing relative to those expectations. Want to implement a PR measurement program today?

Engineering 120

Engineering How To Measurement Analytics 120

Sword and the Script

NOVEMBER 11, 2017

Joe Hyland , the CMO for webinar platform On24, wrote “the only valuable prospects are the ones that convert; all the others are just wasted time and lessons learned.”. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. Also see: Marketing Budgets, Planning and Benchmarks for 2017 [UML].

Study 64

Study Marketing B2B Apparel 64