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Digital PR: Importance for Your Brand in 2021

5W PR

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digital PR reaches a broader audience. That said: Why is digital PR important to your brand in 2021? Increase your Web Traffic.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

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Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. The post Remakes & Remixes: Replicating Successful Digital PR Campaigns appeared first on BuzzStream.

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Digital PR Measurement Lessons from News Analytics

The Proactive Report

Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone. PR lesson: Take the time to produce content of real depth and value. Do the research and produce excellent, original work.

Analytics 100
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Digital PR Measurement Lessons from News Analytics

The Proactive Report

Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone. PR lesson: Take the time to produce content of real depth and value. Do the research and produce excellent, original work.

Analytics 100
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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

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5 Smart PR & Marketing Trends for 2024

The Proactive Report

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns. Rand Fishkin.

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