The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value.

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Digital PR Measurement Lessons from News Analytics

The Proactive Report

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value.

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. This includes tracking minor changes in keyword rankings and web traffic.

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Digital PR: The Future of Link Building

Prezly

Over the past year we’ve developed our digital strategy and placed link building as a high priority. To achieve a high amount of links we knew that we would have to get away from generating bespoke content for partner blogs. The Prezly system was built for PR, not link building.

4 Free Chrome Brower Extensions for a Digital PR Edge

Sword and the Script

Blog posts that recommend some absurd amount of tech tools that are labeled “must have” amaze me. The plugin is another web call and so it does slow down rendering a bit. This is also another web call, so it can also slow down browser speed. by Frank Strong.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced.

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Next Steps in Social Media Marketing

Flack's Revenge

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions.

Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is.

How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed.

7 PR Tips For Digital Reputation Management

ImPRessions - Crenshaw Communications

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. Maximize your digital footprint.

Social Listening: A Few Facts Every PR PRo Must Know

Rock the Status Quo

As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control. Know there are three basic kinds of online monitoring: web mentions, social media mentions and customer reviews. Digital PR

5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” Not familiar with the changes in the digital customer journey. SEO writing is a vital PR skill today.

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. The counter-trend to increased digital communications is the growing desire to meet in person. Interviews PR PR Tech Public Relations Social Media Uncategorized Web 2.0

Is outsourcing social media right for you?

Personal PR

Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. What was once considered a new phenomenon in the legal industry — being present and active on social (digital) media — is fast becoming a “must-do” for attorneys ( and, I’d like to add, for just about every high-profile professional, executive leader or entrepreneur ).

Social Media ROI – it takes a village

Personal PR

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. In doing so , all of this can and will lead to increased online visibility (digital PR and publicity!) >>> Read my guest post on the Jaffe Blog.

Social Media ROI – it takes a village

Personal PR

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. In doing so , all of this can and will lead to increased online visibility (digital PR and publicity!) >>> Read my guest post on the Jaffe Blog.

Make Your Website a Tool to Grow Your Business

The Proactive Report

There are thousands of web design companies out there offering to make or update your site. It’s so easy to say “over to the web design firm.” That way you can work with your web designer and create an effective tool that will get real business results.

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SMART News Content

The Proactive Report

And this way, the PR industry becomes a partner in communicating truthful and factual information.” SEO (Search Engine Optimization) is an essential skill for PR practitioners. It should be taught along with writing, in all PR classes. For more Digital PR Tips s ubscribe here.

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Tool of the month – The hunt for contacts

PR in High Definition

Simply entering the company domain or even just the company’s name reveals all employee email addresses listed on the web – hopefully exposing the company’s email pattern. Blog PR tools Uncategorised digital PR Firefly communications online PR PR public relationsHe aims, he sends and the e-mail bounces straight back. Despite frequent exclamations that “E-mail is dead!”,

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Content and Links – Google’s Top Ranking Factors

The Proactive Report

Digital PR has a lot to offer in this regard. After all, it’s organically earned links that Google values most and PR pros are the experts in earned media. ( So it seems that PR is actually the perfect solution for SEO.

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Google’s Content Rules

The Proactive Report

Content has always been a major part of PR, but now it’s become an integral part of all marketing. When Larry Page and Sergey Brin started Google their purpose was to organize the information on the web and make it possible for people using the web to find relevant content.

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Social media network broadcasting: No sales pitch please!

Personal PR

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.).

Social media network broadcasting: No sales pitch please!

Personal PR

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.).

Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. >>> Looking for a B2B tech PR with expertise and execution?

28 Observations from 28 Months as a Solo PR

ZudePR

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). And I’m a much better PR to boot. #5:

29 Advanced Digital Newsletters That Help You Learn

ZudePR

You’re an SME struggling with web marketing. You want to learn more about digital marketing and SEO. It recommends 29 advanced digital newsletters you can subscribe to. I fondly remember sitting in a room with four PR consultant colleagues in 1997. Digital Marketing.

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8 On-The-Money Social Media Facts Every SME Needs to Know in 2016

ZudePR

You’re a family business owner wondering how to make sense of social media, blogging, and PR. How it can help your business and what you should focus on in the often-bewildering and fast-developing field of digital marketing. 7: 95% of Blogs Fail. PR/Business blog

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The Deep Work Habits of 28 Highly Productive People

ZudePR

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant.

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You’re Not Alone: Zude’s (#PRstack) Top 4

ZudePR

Afraid of the way my industry was changing, I had the digital fear. CoSchedule Blog Post Headline Analyser. For blog posts, but use it for any communication. Particularly in digital public relations engagement. Email, web forms, word processing docs.

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How to Get On in New Communications: Be Nice

ZudePR

Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. So I jotted down a list of PR/digital/SEO/content marketing influencers. And they all blog. Author of 27 Blogging from Paradise books.

Tweets now appear in Google's mobile search results

PR Daily

In a post on Google’s blog , senior product manager Ardan Arac says, “It’s a great way to get real-time info when something is happening. Similar changes will also take effect on Google’s web browsers. Show off your work by entering the 2015 Digital PR & Social Media Awards.

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PR Pro Showcase: Gini Dietrich, Chicago

Rock the Status Quo

Time to showcase one of my favorite people in PR – and someone I’m very grateful to count among friends I can turn to for venting and advice when things get difficult: Gini Dietrich. What is the most hilarious PR stunt you’ve ever done? PR is growing and changing fast.

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When it comes to content… Go local!

Presspage

Improved search ranking For those of you new to digital PR, SEO (search engine optimization) has been an important factor in making your news easy to find, easy to crawl, and easy to categorize. SaaS,PressPage,Blog,News,International,globalnewsroom

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The Top 3 Branding Resolutions Your Business Needs to Make for 2018

Cision

Cesar Beltran, owner and chief technologist at e-commerce web agency Blackbelt Commerce , credits the business’s growing success to their commitment to high-quality and actionable content. His team of web developers operates in a specific ecommerce niche — they help retailers running stores on the Shopify platform improve sales with conversion-driven data. Their blog is aptly called “ Shopify Insider.”

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5 resources for sharable communications content

PR Daily

Content curation enables PR pros to act like museum curators, sharing the best of other people’s content. It’s the process of hand picking the best content to share with your audience through social media, your website or blog. Who’s Blogging What. Content curation.