5W PR

JULY 13, 2023

Giada De Laurentiis, a renowned chef, TV personality, and founder of Giadzy, delivered a keynote presentation at the Summer Fancy Food Show, where she shared insights into emerging food trends shaping the specialty food industry and driving the success of her own brand.

Trends 78

Trends Travel Consumer Local 78

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. Here’s a countdown of the five Crenshaw blog posts that have attracted the most attention throughout 2023. They’re based on the experience and direct observation from people at all staff levels.

Construction 182

Construction Storytelling Tools B2B 182

Cision

DECEMBER 29, 2015

You’ll need to embrace the trends of tomorrow to stay ahead in the game. So if you’re the curious kind, we present to you the innovative, upcoming trends in the world of content marketing to help you deliver maximum value and minimize the impact of the ever-changing and demanding market. Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Onclusive

MAY 10, 2017

That said, here are 10 PR industry job trends, including some data sourced from the U.S. For example, at AirPR it’s all about PR attribution; we show PR professionals exactly how much site traffic results from a specific article or blog post, and how those visitors are interacting and engaging on their websites.

Trends 150

Trends Publicity Data-Driven PR Government 150

Prohibition

AUGUST 4, 2023

In this blog, we will explore the five biggest mistakes in social media video marketing and how to best avoid them. Tailor the video content accordingly, using relevant hashtags and trends to amplify your reach and increase engagement. Videos are able to tell a story to audiences in ways that still image assets could never.

Social Media 118

Social Media Video Marketing Media 118

5W PR

DECEMBER 21, 2018

Influencer marketing is on the rise, and here are five trends that every marketer should know if they want to stay ahead of the game: Micro-influencers have a big impact. Storytelling is powerful. Influencer marketing is all about storytelling. Seeing how this trend develops will definitely be interesting! With over 1.5

Trends 68

Trends Marketing Storytelling Construction 68

Contently - Strategy

NOVEMBER 19, 2020

As I’ve worked on my 2021 strategy, I’ve been thinking a lot about how we can lift virtual events out of that awkward teenage stage, and there are three trends in particular that I’m bullish on: 1. And that, my friends, is how you end a blog post with a shameless CTA.

Trends 142

Trends LinkedIn Video B2B 142

5W PR

SEPTEMBER 14, 2023

Evolving with customers As customer preferences and market trends evolve, adapt the campaigns to remain relevant. Storytelling Incorporate storytelling into campaigns to create emotional connections. Storytelling engages customers and allows them to connect on a deeper level.

Consumer 148

Consumer Brand Branding How To 148

Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

Storytelling 76

Storytelling Resources Web Journalism 76

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

Critical Mention

NOVEMBER 9, 2018

In 2019, analytics will continue to drive brand storytelling, control and promotion. So, we’ve listed five trends to look out for this coming year! A brand’s job is to build trust with its audience that through various channels, including social media, press releases and blogs. Increased focus on earned media.

Trends 106

Trends Social Media YouTube Storytelling 106

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Trend Spotting.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

MAY 4, 2020

Monitoring the media for trending topics, terms and themes has become as much of a scientific exercise as a marketing exercise. The modern communicator is not just a great storyteller. Here are two practical examples of using real-time data to react and pivot to media trends.

Crisis 464

Crisis Publicity Exercises Trends 464

5W PR

AUGUST 14, 2023

It’s a strategic discipline that requires understanding audiences, effective storytelling , and navigating complex communication landscapes. PR is strategic and requires understanding audiences, storytelling, and navigating complex communication landscapes.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

OCTOBER 9, 2023

Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country. Storytelling that resonates Crafting brand stories that resonate with the values and aspirations of target audiences is essential. Tailoring storytelling helps create an emotional connection with consumers.

Strategy 78

Strategy Brand Branding How To 78

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Stern + Associates

MARCH 5, 2024

Identify the Voices Your company’s innovation story is just that – a story – so it’s important to identify the right storytellers within the organization. A few questions to consider when identifying your storytellers: What’s your CEO’s version of the story? Many of the most admired companies have strong founder or CEO stories.

How To 99

How To Corporate Storytelling Conference 99

Communications Conversations

AUGUST 18, 2015

My topic: Digital trends reshaping the PR industry. My angle: To talk, not about the trends *everyone* is talking about (hello content marketing and emojis!), but instead about the trends bubbling up just below the surface. Those trends that will impact our work in the years to come–not necessarily right at this moment.

Trends 60

Trends Storytelling Instagram Content Marketing 60

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation. If you need help starting or maintaining a blog, get in touch.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Influence of sustainability Sustainability is no longer a trend but a central pillar of the beauty industry.

Product Launch 78

Product Launch Consumer Community Interviews 78

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Vocal online audiences are ready and waiting to give their opinions and call out individual brands; a trend that’s likely to increase.

Reputation 195

Reputation Automotive Brand Branding 195

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

A talent for spotting trends A sense of what’s emerging and what might be yesterday’s news is an attribute that’s hard to quantify, but few things are as important in PR. At a more tactical level, capitalizing on trends or relevant news angles is great for securing quick, reactive press hits.

Analytics 170

Analytics Tools Social Media Trends 170

Marketwired

FEBRUARY 26, 2016

Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. You can tap into trending topics to determine the best times to share content. Here are a few suggestions: Look into sequential storytelling through podcasts or a webinar series. Content Strategy is Vital.

Trends 105

Trends How To SEO Google 105

PR News

FEBRUARY 26, 2018

It’s on you to get your head around these trends and make something of them. The post From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own appeared first on PR News Blog. Two influential communicators shared their… Continued.

Trends 97

Trends Communications Blogging Digital PR 97

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

Prohibition

AUGUST 3, 2023

In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar. This trend will continue to grow in the future, with more platforms investing in live video capabilities.

Video 118

Video Social Media Media YouTube 118

Onclusive

JULY 13, 2021

Real-time: NEO tracks soundbite performance in real time, allowing you to take advantage of search’s “fresh and relevant” content rule and ride the wave of the current trends that apply to your brand.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

OCTOBER 10, 2017

New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM. The New PR is about distributing content through a variety of earned and owned channels to generate brand awareness and drive business impact through continuous digital storytelling.

Software 207

Software Analysis Comparison Trends 207

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. First off, thank you so much for having me on the blog for a Q&A. I had a great time chatting with Chris Yandle and PRSA members on our recent podcast.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

PR agencies are there to help clients understand the difference between what may make an interesting blog or social media post, or inclusion in the company newsletter vs. genuine news for public consumption. Keep up with trends and use them to your advantage. Value relationships, not just contacts or stories.

Publicity 256

Publicity Brand Branding Storytelling 256

Communications Conversations

DECEMBER 8, 2014

Yes, those 2015 trends/prediction posts are just starting to roll out. Prediction:I’d say a big trend at the moment is the use of video and Linkedin. A big trend is the use of LinkedIn? It does give individuals the opportunity to post–which is big for those without blogs. It’s that time of year. Is this 2007?

Social Media 152

Social Media Mobile Marketing Storytelling 152

Stern + Associates

MARCH 17, 2023

Over the years we’ve built up robust content capabilities spanning digital media posts, bylines and op-eds, and blogs and briefs that synthesize in-depth research. That’s why the core of our media relations strategy isn’t the pitching or writing but the storytelling.

Media Relations 106

Media Relations Media Storytelling Report 106

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days? Photo Credit: Kanda Euatham.

Content Marketing 45

Content Marketing Trends Report B2C 45

The Hoyt Organization

MARCH 25, 2024

This content can take various forms, such as press releases , blog posts, social media posts, and articles. Utilize Storytelling In the modern healthcare industry, storytelling can be a powerful tool to connect with audiences emotionally.

Healthcare 64

Healthcare Strategy Publicity Pharmaceuticals 64

Prohibition

AUGUST 29, 2023

Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. Utilise the power of storytelling to create a connection with your audience. This could include traditional media outlets, social media platforms, food blogs, or industry events.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62