Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The quality of queries changed too as the web evolved. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He And now onward with this month’s PR Tech Sum. >>> Reddit data.

Reddit 178

Reddit Software B2B Technology 178

Cision

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. On Facebook, Twitter, YouTube, and all those other social networks. Do they have a blog?

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 9, 2014

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. Every other social channel on the web?

Viral 115

Viral Marketing Web Case Study 115

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

NewsWhip

JUNE 21, 2022

We have taken their findings and created our own rankings of the top brands, instead measuring their impact based on the level of public interest they generate across the web and social media. . For more on how brands can be measured by their public interest, read our blog on TIME”s most influential artists of the year here.

Facebook 138

Facebook Brand Branding Measurement 138

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Waxing UnLyrical

APRIL 23, 2013

I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. Using social media to lie is unfortunately easy. Web Pro News states that more than 27% of the top ten Twitter accounts’ followers are fake. The quote went viral, thus crediting the tweeter.

Social Media 106

Social Media Media Viral Facebook 106

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. But without a distribution channel, your company blog is like a car without an engine. Pack Up the Trunk.

Blogging 77

Blogging Company Engineering Airlines 77

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

NewsWhip

DECEMBER 21, 2021

Though their appeals have ultimately been dismissed and Verstappen will continue to sit on his throne, the conversation in the media and public spheres is still ongoing. . Media and Public interest to articles about the F1 Controversy. On the day of the race, both public and media interest soared.

Reputation 148

Reputation Sports YouTube Web 148

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. Social media will continue to become more disparate The internet is becoming a fractured place again. million, CNN has seen 3.2

Trends 78

Trends Social Media Community Viral 78

Critical Mention

OCTOBER 27, 2018

This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube. His agency focuses on blogging, sales and website pages and eBooks. ContentAdore’s goal is to increase web traffic and leads through valuable content marketing strategies.

Film 131

Film Viral YouTube eBook 131

NewsWhip

SEPTEMBER 16, 2021

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video. .

Facebook 147

Facebook Analysis Viral Internal 147

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Competition is fierce in this always-connected, digital world.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

NewsWhip

AUGUST 10, 2022

Across the web and social media the movie dominated in terms of public interest, easily making it the most popular movie of the summer. TikTok can prove more impactful than traditional media. To read about more entertainment comparisons like this one, check out our streaming blog here.

Comparison 78

Comparison Film Viral Trends 78

Buzzstream

APRIL 4, 2024

In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. So here are my six ways to find media mentions from your campaigns. For Result Type, you can choose Twitter, Blog, News, and Discussion. I recommend choosing Everything.

Digital PR 62

Digital PR How To Media Google 62

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Google Yourself!

Reputation 118

Reputation Google Crisis Management Engineering 118

Mindful Marketing

NOVEMBER 6, 2022

In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication. ” ​ Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix. Check out Mindful Marketing Ads and Vote your Mind!

Marketing 77

Marketing LinkedIn Technology Comparison 77

Shift Communications

JANUARY 21, 2015

For many online publishers, getting your articles and stories shared on social media is your main (or maybe only) mode of distribution. From small blogs to major online publishers, Facebook drives 22.36% of overall traffic to websites, including both paid and organic referrals. Content Marketing Social Media'

Mobile 60

Mobile Web Viral Social Media 60

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Cision

MARCH 1, 2016

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? The perpetuation of a “viral” story on digital channels can be hours.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Waxing UnLyrical

MARCH 30, 2015

Why: “Using social media and Internet tools to amass a huge user base can create as many problems as it solves,” says Maura Lafferty in this WUL goodie. 5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. What about you?

Viral 40

Viral Marketing Web Big Data 40

Beyond PR

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

MAY 12, 2020

There may be a place for including social media – here’s an example of an interesting way to include social elements from Instagram (or other sites) selectively. A secondary benefit of a distribution email for media is you can put it on your press releases. Names and bylines on blogs. Stick to busienss etiquette.

Company 101

Company Survey Pitching Report 101

MaccaPR

FEBRUARY 19, 2018

When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY.

Instagram 98

Instagram Crisis Local Privacy 98

ISEBOX

NOVEMBER 18, 2016

Anything that is worth being on the web for public consumption is worth making shareable, for the purpose of being used on Social Media. Are you just joining us in our 14 Part Blog Series for The Well Written Press Release? Read Time: 2 minutes. Next week we delve into measuring the effectiveness of your efforts.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

David PR Group

MAY 26, 2017

The web is the front door to all our businesses, so if how you appear online looks questionable, then spiffy offices, tailored shirts and luxury cars don’t really matter. This includes search results which may be the first to publish negative news stories, hate blogs and social media posts that are building viral strength.

Reputation 44

Reputation Policies Web Employee 44

Critical Mention

JULY 18, 2018

Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations. One of the most effective drivers of earned media is a combination of strong organic rankings in search engines and distributed brand content.

Data 60

Data SEO Engineering Strategy 60

Stephen Waddington

JULY 17, 2018

But it’s not the PR team telling stories in an attempt to get them picked up by traditional media. Its customers and Asda colleagues telling their own stories that can be shared on social media – prompting more people to share their own positive stories about Asda. The web environment displays content in a card formal.

Storytelling 60

Storytelling Local Community Case Study 60

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Mindful Marketing

JANUARY 12, 2019

Her intriguing presence in the background of so many popular celebrities’ pictures ignited a social media firestorm—Who is that girl and how did she get in the images of all those icons? If Fiji truly had been trying to gain mass media attention, wouldn’t more of its models have been found photobombing celebs?

Film 72

Film Viral Hotels Television 72

Buzzstream

MARCH 13, 2024

Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Let’s take a look at this overlap. Backlinks: 389 RD, according to Ahrefs.

Digital PR 71

Digital PR Construction Case Study SEO 71

Stephen Waddington

AUGUST 27, 2018

This is not the case in the era of the social web and I would argue never has been. The new media that we have today makes it more possible than ever to achieve our goals in terms of relationships with stakeholders. Distribution is effected by web crawlers and search engines." we continue to do research on the theory.

Communications 60

Communications Analysis Web Handbook 60

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. They allow you to see what people are saying about you on social media, blogs, forums and more.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62