ImPRessions - Crenshaw Communications

APRIL 24, 2018

Media and influencers read analyst reports and white papers, so the reach can become exponential. If your company has an innovative product and/or great customer service, you’re in a position to ask clients to write online reviews or blog about their great experience using the product. Authors, experts, and academics.

B2B 136

B2B Brand Branding Trade Shows 136

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people.

SEO 75

SEO Engineering Blogging Content Marketing 75

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Branded content like bylined articles and blog posts offer multiple benefits. They drive SEO ranking and educate prospects, thus pushing them down the funnel. PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer.

Storytelling 233

Storytelling Education Software LinkedIn 233

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly. Based on those efforts, here are a few innovations that are helping PR do a better job. Did you know?

Technology 169

Technology Publicity Software Pitching 169

PR Fuel

JULY 16, 2017

And don’t think you have to write a book to publish an eBook, you can also turn a series of related blog posts into an eBook. White Papers —A white paper is another way to establish your authority on a subject. Regular posts improve your SEO and encourage readers to check back frequently.

eBook 66

eBook Video YouTube SEO 66

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Many PR practitioners naturally prioritize the generation of earned media coverage over content creation because of its credibility and SEO influence. Particularly in technology PR, people are brainwashed to think that blog posts and articles should be packed with data the way we might pitch a reporter on a new trend.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. Writing for SEO is standard PR practice. We typically use it for insights that inform our messages, not for pouring into a white paper or press release. PR writing may not be what you think. Versatility rules.

Writing 147

Writing Storytelling Pitching Creativity 147

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. Owned content. The Problem. Owned content doesn’t always perform as well as it should.

Data 92

Data SEO Guidelines Advertising 92

Cision

SEPTEMBER 26, 2016

Writers who edit in WordPress may write directly into the cloud by default, but there are a class of “desktop blog editor” products that offer additional features and ease that WordPress proper cannot. For example, I’m editing this in one of the most popular blog editors: Open Live Writer. Tools to improve your SEO. Conclusion.

Tools 120

Tools How To SEO Writing 120

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Learn how to build a brand journalism program with Cision’s free white paper! Publishing your content on such influencer blogs or social media accounts helps you take your content to a wider audience, according to Cision.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Additionally, a byline can often be adapted across other content platforms like the company website, as a blog post, made into a video, a LinkedIn Slideshare, or an ebook.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

JUNE 25, 2015

From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Blog about the coverage. Explain more in a blog post and post to your site. Is there a topic you wish the reporter had delved a little deeper?

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. The Aesthetics of Text: Writing Readable Blog Posts. Guess which one wins?

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. There’s conflicting evidence that headings impact SEO (Matt Cutts indicates that improper headings are interpreted as a syntax error, but that it’s not super important from Google’s perspective).

How To 308

How To Tools SEO System 308

5W PR

APRIL 28, 2022

With content marketing, a brand can boost its SEO ranking, establish itself as an authority on the topic, and attract new leads. The focus of content marketing should be on creating engaging content in the form of blogs, white papers, e-books, YouTube videos, podcasts, and various other digital media channels.

Marketing 88

Marketing Government Guidelines Education 88

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). Perhaps there’s a better way to nurture or otherwise engage the chap who registered to downloaded a white paper than three ( and often more) touches by sales within 24 hours.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Shift Communications

OCTOBER 15, 2015

How did it affect social traffic and SEO? Have a great but technical white paper? Maybe it’s not a great piece to pitch as is, but you can break it up into blogs for top of the funnel awareness, and leverage other means (syndication, targeted social advertising) to drive middle of the funnel consideration.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

ImPRessions - Crenshaw Communications

JULY 10, 2019

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. On top of that we must keep SEO and PR messaging in mind while trying to write entertaining prose that dazzles the reader. The white paper has its own specific audience and purpose that separates it from other PR content.

Case Study 231

Case Study Writing Pitching SEO 231

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. According to Search Engine Journal, SEO leads have a 14.6 Unfortunately, SEO is extremely complicated. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

NOVEMBER 1, 2016

This blog post has been formatted to fit your screen. Whether you are viewing this blog post on a laptop, tablet or mobile phone, you expect it to appear properly and specifically formatted for your device. It is algorithm friendly, and in turn helps to improve SEO. Google has expressed its preference for sites built with RWD.

Web 40

Web Mobile SEO Technology 40

Waxing UnLyrical

AUGUST 2, 2018

Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. And long-form content.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Beyond PR

JULY 7, 2016

Check out our recent blog post, SEO and Discoverability: Similar, But Not the Same for more content discoverability tips. Download our white paper Gain Targeted Audience Attention with PR Newswire for more helpful tips about understanding your audience and capturing their attention. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

Beyond PR

JULY 27, 2016

PR can even boost your SEO. To promote a blog post, white paper, or other piece of marketing content, the entire press release must be reconsidered. Keep it short and snappy like a strong blog post headline – easy to tweet and intriguing enough that readers will want to click it.

Writing 40

Writing SEO Web Content Marketing 40

Beyond PR

AUGUST 9, 2016

While social media and SEO can help, you can count on your competitors employing these same strategies. In particular, it’s the recommended approach for promoting gated white papers and other demand generation content. It’s best suited for blog posts and other ungated content pieces that include their own calls to action.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Sword and the Script

FEBRUARY 18, 2017

See these related posts: How Long Should a Blog Post Be? [A B2B Blog Metrics: 4 Effective Categories to Measure Success. Second, aim to nurture rather than make a hard sell; in B2B marketing that means pitching quality content, like reports, white papers and webinars. A Data-Driven Answer for B2B].

B2B 66

B2B Marketing Advertising Advertising 66

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. That ‘get’ could be a call to action to download a white paper, enter a contest, share customer feedback or purchase a widget.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

ImPRessions - Crenshaw Communications

MAY 3, 2018

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

Polaris

DECEMBER 7, 2014

Do you want to be better organized in your blogging? If you said yes, the solution is simple: get a blog editorial calendar. A blog editorial calendar is a calendar filled with the schedule of your upcoming posts. She’s best known for Birds on the Blog , a multi-author blog written by women with an interest in business.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. Blog Content Creation. These three benchmarks go hand-in-hand; and on paper, it sounds very easy. There is overwhelming evidence that shows maintaining a blog generates business results.

Case Study 210

Case Study How To Infographics SEO 210

Sword and the Script

APRIL 4, 2017

SEO and content go hand-in-hand because traffic from organic search – people searching for answers to questions – is the largest source for many businesses. How to Generate Media Referenceable B2B Customers with a Blog. According to the survey, the top five content types are as follows: White papers: 52%. Blog post: 44%.

B2B 63

B2B Study Marketing Survey 63

Cision

NOVEMBER 7, 2015

But despite how crucial blogging is to influencer marketing, not enough brands are taking the initiative and reaching out to this key group of influencers. Evaluate your current marketing efforts to see how blog coverage could benefit your brand. Do you need to improve SEO, increase brand awareness or gain more online sales?

Brand 120

Brand Branding SEO Social Media 120

ImPRessions - Crenshaw Communications

APRIL 8, 2016

Extract the single greatest insight from the talk and offer it to a key media outlet as an interview, bylined article or white paper. Then, adapt it into a series of blog posts. Blog to promote expertise. These techniques help to build momentum while reinforcing relevant messages. Leverage media for more media.

Media 120

Media Interviews Print SEO 120

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site. You’ll attract more people if you vary the lengths and types of blog posts. White papers & E-books. But it’s more than that. Interviews.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Sword and the Script

JUNE 11, 2019

Search rankings and SEO. In my experience, well written white papers and reports with genuine insights that are created in collaboration with SMEs are often good candidates for registration pages. Comments are still open on this blog. Frictionless marketing – content earns more exposure if there are no friction points.

B2B 120

B2B Mobile Content Marketing SEO 120

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. 2) Long-form wins in data analysis of 912 million blog posts by Backlinko. That’s according to a data analysis by Brian Dean of Backlinko , who founded the company to provide SEO training.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Solo PR Pro

FEBRUARY 26, 2019

Do thoughts of how to use search engine optimization (SEO) make your head spin? You are probably in better shape than you realize because SEO has come a long way from its white vs. black hat, keyword-gaming origins. Feel free to fly by this section if you’re already well-versed in SEO. SEO Outreach & PR Pitching.

Engineering 45

Engineering SEO Google Web 45