Critical Mention

NOVEMBER 26, 2018

With social media’s marketing power increasing exponentially, brands want to create content that will go viral. They improve your SEO rankings. You can also collaborate with them and request that the influencer mentions your brand on their blog or post one of your articles. Backlinks are a crucial component of any SEO strategy.

Marketing 80

Marketing SEO Advertising Advertising 80

Stephen Waddington

FEBRUARY 10, 2019

It’s an issue I explored in a blog post this week. ?? Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? It turned out to be a cathartic conversation that included abusive relationships, low budgets, demands for viral videos, celebs and gongs. Tool: how well are you using LinkedIn?

Viral 68

Viral Journalism Analytics Case Study 68

Critical Mention

FEBRUARY 5, 2019

Being able to identify and respond to trending topics significantly increases your traffic, engagements and SEO. Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral? 2) Where is the topic going viral?

Trends 61

Trends Viral Analysis Crisis 61

ReimaginePR

SEPTEMBER 26, 2016

I’m startled whenever I come across blog posts containing only 300 words or less. But don’t simply post a link on your Facebook page and expect for it to go viral. Win at SEO. Search engine optimization (SEO) is perhaps one of the most intimidating parts of a solid content marketing strategy. Offer Long-form Content.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Critical Mention

MARCH 5, 2019

A brand’s video that goes viral creates a lot of buzz. With video ads, we’ve seen plenty of high-profile, viral videos that fall on both sides of the sentiment spectrum, creating positive or negative reactions. Since more people search YouTube for how-to help than ever before, this is great for SEO, as well as social media engagement.

Social Media 62

Social Media Video How To Media 62

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. You can use this home as a place to test story ideas and it builds your SEO (search engine optimization). And don’t forget to publish this content out to social media!

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. You can use this home as a place to test story ideas and it builds your SEO (search engine optimization). And don’t forget to publish this content out to social media!

Media 40

Media Viral SEO Engineering 40

Critical Mention

JULY 18, 2018

Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations. This is why SEO is vital to any organization. The bottom line is that the content needs to be optimized for SEO and engaging to receive valuable earned media.

Data 60

Data SEO Engineering Strategy 60

Prohibition

MAY 10, 2023

UGC can take many forms, including social media posts, blog articles, videos, images, reviews, and more. With the growth of reels, influencer marketing and TikTok content, UGC is also more likely to go viral than branded content, which means that you can get more mileage out of the content you create.

Social Media 62

Social Media Strategy Media B2C 62

Sword and the Script

MAY 12, 2020

Names and bylines on blogs. Many companies use their blogs to complement or supplement announcements. Put bylines and datelines on your blog posts and content. Make sure there’s a separate subscription service for your blog that’s different than news. Use multimedia in your announcements. Stick to busienss etiquette.

Company 98

Company Survey Pitching Report 98

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. This includes tracking minor changes in keyword rankings and web traffic. Screen: [link].

Google 64

Google Digital PR Mobile SEO 64

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before.

Tools 136

Tools Publicity SEO Measurement 136

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Are you just joining us in our 14 Part Blog Series for The Well Written Press Release? Well, let us catch you up!

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Blogs – personal, professional, corporate, etc. Protecting Against Defamation, Slander & Reputational Attacks.

Reputation 118

Reputation Google Crisis Management Engineering 118

PR in High Definition

DECEMBER 13, 2017

As marketers, we use SEO tactics to ensure our client’s rank highly in the search results but soon, software programmes like the Google Spiders will be outdated and we’ll be planning our campaigns around more intelligent programmes, like virtual assistants. Uber came under fire after an employee blog went viral, detailing a culture of sexism.

Trends 59

Trends How To Retail Google 59

Mora Communications

OCTOBER 13, 2017

TV news viewership, on average, varies between 2-7 million people and can reach far beyond that when a segment goes viral. By implementing a targeted public relations campaign, you can affordably increase search engine optimization (SEO) and organic results as well as repeat exposure for your story.

Advertising 40

Advertising Advertising Television Viral 40

Buzzstream

JUNE 16, 2021

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. me in 2014, from Appetite for Deconstruction, Lessons in Virality from Axl Rose.

Digital PR 160

Digital PR Film Instagram Writing 160

NewsWhip

MARCH 31, 2021

Because one of those sounds a bit like SEO, one sounds a bit like influencer marketing. I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. When a negative story breaks, is this something that’s really going viral?

Advertising 131

Advertising Advertising Data Reputation 131

Burrelles Fresh Ideas

MARCH 12, 2024

When crafting social content, lean on trends and publish content with a high virality rate. A well-crafted blog can help you connect with customers, build credibility, and boost your SEO campaign. Following these tips will help you craft content that grabs the reader’s attention and boosts your SEO metrics.

Social Media 78

Social Media Strategy Media Reputation 78

Burrelles Fresh Ideas

OCTOBER 31, 2023

In this blog, I explore the pros and cons of newsjacking as a PR strategy, realizing that there are two sides to every coin when it comes to this topic. SEO Benefits Newsjacking can also be a boon for your website’s search engine optimization (SEO). This allows you to keep an eye out for content that aligns with your brand.

Ethics 101

Ethics Trends Social Media SEO 101

Cision

JUNE 2, 2017

Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work. Implement viral marketing tactics. So what does Movoto focus on for SEO?

How To 198

How To Real Estate Web Case Study 198

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. But without a distribution channel, your company blog is like a car without an engine. Pack Up the Trunk.

Blogging 77

Blogging Company Engineering Airlines 77

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. They even published a blog post explaining what happened to the developer responsible for the crisis who became popular as “team-member-1” on social media.

Crisis 271

Crisis Brand Branding How To 271

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Founder of #Blogchat.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. 5% are taken to a campaign page.

Instagram 63

Instagram Marketing Viral Airlines 63

Beyond PR

JUNE 2, 2017

Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work. Implement viral marketing tactics. So what does Movoto focus on for SEO?

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. So, what’s the answer? For this, I apologize.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Buzzstream

DECEMBER 17, 2020

This allows you to (usually) have the top-tier publications show up on the first pages, with lower-tier publications and blogs closer to the back. Now, it’s time to see the ‘value’ of these links from an SEO perspective. You can do this by clicking the dropdown on the top left corner of the results. Measuring success.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

MAY 19, 2022

I struggled with where to put this tip within my post because it is the most powerful, but it’s also most SEO-heavy. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. They have been repeating a survey for years to compile their blogging statistics and rank for the keyword.

Survey 90

Survey How To Reddit Pitching 90

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Video 87

Video Facebook Twitter Viral 87

MaccaPR

AUGUST 20, 2014

As a marketer, your choice of the length, timing and format of your online interaction depends upon the ultimate goal you want your blog, tweeted content or YouTube video to achieve. Best day to generate comments about your blog post? Blog comments soar on Saturday, and are second highest on Sunday. Source: Dan Zarrella ).

Social Media 97

Social Media Media YouTube Facebook 97

Waxing UnLyrical

JANUARY 25, 2011

The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Image: striatic via Flickr, CC 2.0

Policies 86

Policies Twitter Facebook Writing 86

Beyond PR

MARCH 23, 2016

Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. Fluffy walking a tightrope is not certain to go viral unless you make sure people can find it.

Video 40

Video eBook Viral Infographics 40

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Do they hold SEO value or rankings?

Digital PR 71

Digital PR Construction Case Study SEO 71

MaccaPR

MARCH 2, 2017

To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram.

Blogging 48

Blogging Marketing YouTube Content Marketing 48