Remove Blogging Remove Measurement Remove SEO Remove Viral
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. company website, blogs). What is Viral Marketing?

Viral 52
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Blogger Outreach: 4 Questions Marketers Need To Ask Their PR Firm

Polaris

The policy should include the suggested steps for researching, evaluating and reaching out to independent bloggers: The least number of blog posts every consultant must read before reaching out to a blogger. Above all, PR consultants need to fully understand the topics a blogger blogs about. Take time to avoid a viral disaster.

Policies 181
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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. I had to learn more, and asked Mark if he’d entertain some questions for the blog. He agreed; see the Q and A below. How do you promote them?

Video 153
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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

Check out this interview to begin to improve your measurement today. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136
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Letter from Grand Central Rail

Stephen Waddington

It’s an issue I explored in a blog post this week. ?? It’s an analytics tool that measures how effective you are at establishing your professional brand, finding relevant people, engaging with insights, and building relationships. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received?

Viral 68
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Why it’s Important to Monitor Trending Topics

Critical Mention

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Being able to identify and respond to trending topics significantly increases your traffic, engagements and SEO. 2) Where is the topic going viral? LinkedIn Content Suggestions.

Trends 61
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How PR Pros Can Be More Data Driven

Critical Mention

However, PR is changing faster than ever and how you measure your success is not as clearly defined as it used to be–it’s no longer about merely monitoring how many mentions your company got in the news, it’s about analyzing that data and seeing how it’s helping your business and what to do next.

Data 60