Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 169

Technology Publicity Software Pitching 169

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium. Regardless of whether that includes you, it is important to keep your résumé up-to-date.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Don’t mash case studies, white papers, webinars, press releases and blog posts together. Keep your blog, a newsletter, or an articles-site – separate and sacred. Write with journalistic ideals.

Government 139

Government Survey Ethics Media 139

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Her top-ranked blog, wiredPRworks.com, launched in 2006.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Learn how to build a brand journalism program with Cision’s free white paper! Episodic and series-based content is one of the most powerful tools to engage and entertain audiences, in equal measures. . Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. How can all of this be measured and analyzed? Owned content. The Problem.

Data 92

Data SEO Guidelines Advertising 92

Beyond PR

JULY 27, 2016

To promote a blog post, white paper, or other piece of marketing content, the entire press release must be reconsidered. Pay attention to these 12 things when writing a press release for your demand gen content. Audience: You’re not writing a content press release for journalists.

Writing 40

Writing SEO Web Content Marketing 40

Cision

MARCH 30, 2015

For example a New York Times article will probably generate more interest than a blog post, all things being equal. This includes a handful of great blogs and newsletters, plus topical aggregation sites like Alltop.” Get the tips you need with our white paper! Get our free PR tech white paper now!

Google 120

Google Measurement Content Marketing Engineering 120

Critical Mention

MARCH 13, 2019

I started writing the blog in 2009, and the speaking and books followed on not too much later. I argued that marketing is part of the sales function, because no company measures their results in marketing, they measure their results in sales—a result that marketing helps to enable. Anthony: I am a content marketer.

Interviews 65

Interviews B2B Measurement Blogging 65

Cision

AUGUST 19, 2015

With a blog post, you can get away with some fluff words here and there. Check out our “Video Streaming Best Practices for PR” white paper! Write a script. Use them to measure audience interest and participation. The answer is simple: the video itself. They aren’t as gracious with live streams.

Video 120

Video Education Mobile B2B 120

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

APRIL 29, 2017

Marketing Charts , whose graphic is presented nearby, noted in an analysis of the survey that other studies also typically find these channels are among the most difficult to measure. Similarly, an often overlooked but simple way to start measuring content results is to systematically ask, “How did you hear about us?”.

Marketing 68

Marketing Measurement Content Marketing Survey 68

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

APRIL 20, 2015

Write “good” content. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently. I wrote a pretty extensive piece about social media for PR professionals (as I might for the Cision blog) and right before sending it I slapped myself on the forehead.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. When I first started, blog posts and white papers saved me! Certifications are a key part of every class.

Social Media 88

Social Media Media Resources Creativity 88

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Measurement is always tricky and always has been. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Am I boring you? The long game.

Case Study 231

Case Study Writing Pitching SEO 231

Waxing UnLyrical

APRIL 3, 2015

Lukas Treu : White papers. Dave Van de Walle : Blog posts that declare a tactic dead. I believe that’s because marketers, who tend to fight very hard to drive or own PR (see #9 above), don’t really understand how to properly measure PR … so they fall back on what they do know, or can wrap their heads around.

Facebook 40

Facebook Community LinkedIn Google 40

Beyond PR

APRIL 20, 2016

As Melissa Toso writes in How to Prove Your PR’s ROI with the Right Reporting , “Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit.”. Representation of Brand Message. “On

Report 40

Report Media Television Radio 40

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. Today I spend most of my waking hours building similar platforms for clients, and many evenings reading, studying or writing about the subject. She doesn’t have any Twitter followers. Consistent.

Marketing 60

Marketing Study Survey Content Marketing 60

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. Measure which verticals are performing best and where you can see the most potential for growth. Write the Guide to __ RFP and make sure your company has solid responses.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. PR measurement.

B2B 117

B2B Marketing Survey Software 117

Beyond PR

SEPTEMBER 6, 2016

questions our white paper The Distribution Effect: Bring Your Content Marketing to the Next Level. As Comicbook.com writes : “Hamill brought the true comic book nature of the Clown Prince of Crime’s to life using only his voice, which he manipulated perfectly to convey a silly clown and a psychotic killer.

Marketing 40

Marketing Content Marketing Television Storytelling 40

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. Influencer content and measurement goals . – Write a series or blog together.

B2B 191

B2B Social Media Radio Fashion 191

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. Write content in response. Avoid writing too much about numerous things.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

JUNE 23, 2015

That goes for press releases as well as social media, advertising, blogging, et cetera. It’s Easier for Journalists to Write About You. Journalists find press releases useful as part of pitches and they start to write about you. And that makes them more likely to write about you! Want to measure your PR’s value?

Writing 120

Writing Social Media Tools Advertising 120

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Want to learn Ann’s writing rules for PR? ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

OCTOBER 31, 2017

It is wasteful to spend resources producing content and attracting visitors without including a means to subscribe – to the blog, to the newsletter, to something! It is an absolute waste of company resources to maintain a blog, or content hub and not have a mechanism for visitors to subscribe. Reporting on data.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Waxing UnLyrical

OCTOBER 7, 2019

While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. White papers. ” Blake Cahill, global head of digital and social at Philips, states that content marketing is a long-term approach with a unique set of objectives and measurements. Case studies.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Sword and the Script

MARCH 5, 2019

If you hire an influencer to solely write, tweet, or otherwise post about your company or products, you’re probably going to be disappointed. If the influencer you are working with is cerebral, have them dive into a deep white paper with you. If you enjoyed this post, you might also like: How Long Should a Blog Post be in 2019?

Survey 60

Survey Trends Marketing B2B 60

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature. Still reading? One Where Good Guys Win. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

OCTOBER 5, 2015

Here at MaccaPR, we've blogged about content marketing a number of times (e.g." Make sure you put pen to paper and write down your content marketing strategy! Step 4: Measure Success. One key way for improvement (and to ensure continual investment from the C-suite) is to measure success. Consumption (e.g.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Beyond PR

MAY 12, 2016

When developing a press release with your client, look at how the release can direct audiences to take more measurable actions, such as filling out lead generation forms, signing up for ongoing emails or engaging with social and online content more deeply. Write like your intended audience talks. Tell your story in different ways.

Agency 40

Agency Real Estate Film Video 40

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 72

Infographics Case Study Video Survey 72