ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. Maximize media placements with a few simple steps.

Interviews 136

Interviews Pitching Infographics Print 136

PR Insiders

APRIL 13, 2021

It won’t be trying to learn about your industry on your dollar, and it will already have relationships with relevant publications, blogs, and TV and radio shows. Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media.

Radio 78

Radio How To Public Affairs Print 78

5W PR

AUGUST 19, 2019

PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television. Digital vs. Traditional. What Does Digital PR Involve?

Digital PR 76

Digital PR Print Construction Television 76

Konnect Agency

NOVEMBER 26, 2019

You may find yourself reading through your favorite website, magazine, or blog and not even realize that the editorial you are reading 100% paid for by the brand. Publications are getting increasingly more creative with the way in which they print or post paid media.

How To 80

How To Print Agency Social Media 80

Cision

JANUARY 21, 2016

That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another. For example, Red Bull uses brand journalism every time they publish “The Red Bulletin,” a slick print and digital magazine targeted toward their primary demographic, young males. It’s impossible.

Journalism 120

Journalism Brand Branding Content Marketing 120

Action PR

MAY 29, 2019

This week’s highlight is the release of issue two of Keepers’ Union magazine , the newest football publication that offers exclusive insight on all things in the world of goalkeeping. search for Keepers’ Union Magazine in the App Store or Google Play. As a full-service agency, we get involved with all parts of the marketing mix.

Banking 40

Banking Print Interviews Google 40

5W PR

JANUARY 8, 2019

The modern journalist creates content for print, digital and social media, has a successful blog on the side, a personal Instagram account and may even moonlight as a third-party beauty expert for TV segments. Makeup artists grow followings on Instagram and are then interviewed for major magazines.

Brand 74

Brand Branding Instagram Fashion 74

Mora Communications

JANUARY 3, 2018

Don’t go into a campaign expecting to land a national TV segment or magazine cover within the first month. A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Local print publications have different needs than national print.

How To 40

How To Newspapers Print Interviews 40

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Presspage

NOVEMBER 6, 2017

Sixty cold calls result in three new magazine subscriptions. An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Conversion: 5 percent. An email campaign sent to seven hundred customers makes fourteen of them buy your new product.

Measurement 97

Measurement Comparison Advertising Advertising 97

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? Are you pitching a print publication? It’s like at a restaurant,” Kurschner said. “If

Pitching 82

Pitching Print Journalism Local 82

Shift Communications

DECEMBER 15, 2016

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I REALTOR Magazine online , Erica Christoffer (UVM: 297,478): Meet ERA’s New Leader. “I Client: Print Syndicate. Client: ERA.

Print 60

Print Media Travel Wireless 60

Norton's Notes

JUNE 12, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview was with Arik C. 4. Tell me one interesting fact about you that you have never revealed on your blog? I did not make it.

Interviews 28

Interviews Fashion SEO Social Media 28

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. An interview took place, and the client was quoted in a story on a very strategic topic to Benefitfocus’ business. Both appeared in print, on the front page of USA Today’s Money section.

Strategy 60

Strategy Print Insurance Insurance 60

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Pre-Internet, that was because print ad space was so costly. 2) What hasn’t changed about marketing?

Marketing 62

Marketing B2B Print Technology 62

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Which leads us to why it’s important to….

How To 48

How To Media Print Real Estate 48

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. Press kit used to mean kits meant exclusively for print outlets and technically it still does. Interviews – Q & A on video. Get a variety of angles that will look good on Amazon and in the pages of a magazine. I develop them for clients.

Media 120

Media Television Video Print 120

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. The areas where respondents are spending less should be no surprise: 70% said magazines; and. 66% said newspapers.

Marketing 66

Marketing Survey Study B2B 66

Critical Mention

MAY 8, 2018

Millennials are the last generation experiencing the shift from print to digital media firsthand. They’ve surpassed Baby Boomers as the population’s largest generation, according to Time Magazine and are also the most educated generation in American history, according to a PayScale study. Earned versus paid media.

Mobile 90

Mobile Education Technology Examples 90

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. The same is true in print. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

MaccaPR

FEBRUARY 25, 2015

The MaccaPR blog interrogated Thom Kupper, 45, newly-elevated to role of Assistant Managing Editor for Business at the Star Tribune as he steps into the warm shoes of Todd Stone, who has taken off for the Houston Chronicle. Check out our latest blog post - it''s a great read on the #StarTribune and its new business editor Thom Kupper.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Cision

MAY 21, 2015

Hosted by Chris Brogan and the rest of Owner Magazine’s staff. Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. The Twist Image blog is here for all of your digital marketing adventures.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

MAY 9, 2011

Something strange has happened to my blog Steff Metal over the last month. It’s been business as usual; in fact, I’ve been blogging even less than usual this past month, since I’ve been busy updating my Grymm & Epic blogging ebook for the World Changing Writing Workshops starting this month.

Google 50

Google Hotels eBook Fashion 50

Mora Communications

MAY 7, 2015

I knew he had interviewed quite a few PR firms before he signed with us and I asked him what steered him in our direction. He was looking for the validation and credibility that comes from being featured on TV, radio as well as in magazines and newspapers, which we focus on. Not by a long shot.

Social Media 49

Social Media Newspapers Media Pitching 49

Journalistics

MARCH 2, 2013

Writing proficiency will be the difference between you getting a second interview and a rejection letter. If you’ve developed your own presence in social media throughout college – writing a blog, or building a following on Facebook, Instagram, or any other social media, this experience is particularly relevant for getting your first job.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Stuart Bruce

JUNE 24, 2015

Using full page display advertising (paid) in trade magazines in 30 countries to explain a corporate merger that created the biggest company in the world in that sector. Both of these ideas are basically today’s way of doing the editorial re-prints PR used to do. It was just PR.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. Today, you most likely have email newsletters, white papers, a company blog, and a half dozen social media accounts that need content on a regular basis.

How To 52

How To Pinterest Resources Writing 52

Bad Pitch Blog

FEBRUARY 10, 2009

Dear Clients: As a PR professional of sorts, I know for a fact there is no greater satisfaction than your picking up a paper or magazine and flip to the page with your words in it, you know, the interview. bad clients blogs dead media New York Times newspaper slow death PR professionals public relations web coverage'

Newspapers 41

Newspapers Web Airlines Print 41

Bad Pitch Blog

JULY 8, 2008

BPB: As digital editor at a print magazine, we have to ask, what''s your opinion on the future of print media? BM: Well, I’m digital editor of a news organization that used to be a print magazine. We publish much more content online than in print format. That said print has been an important part of Adweek.

Print 43

Print Pitching Twitter Advertising 43

MaccaPR

OCTOBER 17, 2016

Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance. General Mills also produces a video overview and blog each year, with an audio interview this year as well. It’s easy to cast too wide a net and lose focus.”.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. “It all starts with which record you decide to break! . ” (Source: Good Morning America ).

Viral 88

Viral Marketing Guidelines Local 88

Mindful Marketing

SEPTEMBER 11, 2015

I’m a vice president at the company and lead the communications strategies for several of our clients – but at the same time, I’m also very involved in driving media and running specific client programs such as analyst relations or drafting blogs. 7) What blogs or publications do you follow regularly? 8) Favorite movie?

Marketing 50

Marketing Wireless Software Journalism 50

Bad Pitch Blog

SEPTEMBER 8, 2008

Everyone I know wonders whether these papers (and a whole host of magazines) firing just about anyone who’s not a star will affect our little PR industry. Print outlets have been dying, okay let''s call it changing, for a while. Like all news junkies, when I find a Fortune magazine, I read it. They''re asking: 1.

Journalism 41

Journalism Real Estate Print Newspapers 41

Contently - Strategy

AUGUST 28, 2019

Not a “let me just check my work email” vacation, or a “finishing a blog post on the plane” vacation, but a real, no contact, no schedule, mimosas at 10 am kind of escape? AirBnB Magazine. In today’s digital age, a well-designed piece of print media can feel like a miracle.

Travel 108

Travel Content Marketing Examples Airlines 108

Bad Pitch Blog

OCTOBER 5, 2008

He was pissed because the magazine did not run any excerpts – all 45,000 readers of that magazine! To the stubborn ones I offer a solution: Want print? If you are on a top-notch blog or even in the (*ugh) newspaper, you need to DO something with it, send it to folks with a “I’m sure you saw this” note or post it everywhre.

Print 40

Print Web Measurement Exercises 40