Stephen Waddington

FEBRUARY 23, 2021

That was the sign off to an email from Richard Dawson, business journalist, North East Times Magazine. He’d asked for an interview about my lockdown startup Wadds Inc. I received an email from North East Times Magazine’s lead photographer Chris Owens a day or so later. He’s checked out a site in the centre of Newcastle.

Creativity 97

Creativity Print Storytelling Meeting 97

Bianchi Biz Blog

APRIL 18, 2022

I’m editor-in-chief at IndustryWeek , a magazine that traces its history back to 1882. These days, we publish our print edition quarterly and focus most of our attention on our website. I’ve interviewed a lot of famous people, but he was a real pleasure to talk to. Finish this sentence: If I am not reporting, I am ….

Meeting 78

Meeting Automotive Media Newspapers 78

ImPRessions - Crenshaw Communications

MAY 22, 2018

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I do a lot of interviews with pros in the EV industry. Offer us an interview with someone with technical expertise. I’m also a contributing writer for EVannex – I write a weekly blog post.

Meeting 81

Meeting Media Travel Interviews 81

Cision

DECEMBER 4, 2015

National magazine cover story. What he didn’t mention was that the publication was something of a throwaway – one of those free magazines that are stuffed into a seatback pocket or shipped to an organization’s national mailing list. Want more tips to help executives prepare for the next big interview?

Print 120

Print Interviews Pitching Conference 120

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. I am the editor of AftermarketNews at Babcox Media in Akron, Ohio.

Meeting 95

Meeting Automotive Media Journalism 95

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

Magazine touting 3D printing client, WhiteClouds. After months of corresponding with the writer, the timing ultimately clicked when we brought him news of WhiteClouds’ development of a 3D printed brace worn by linebacker Thomas Davis in this yer’s Super Bowl. Forget the formula. Forget the formula.

Consumer 120

Consumer Strategy Print Pitching 120

PRSay

AUGUST 8, 2018

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. Also, when pitching print magazines, consider the necessary lead time. That’s why you — and your editorial calendar — must be flexible.

Pitching 136

Pitching Interviews Video Report 136

PR Insiders

APRIL 13, 2021

Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. For example, if they pay for 15 talk radio and podcast interviews, that’s what they get. Hire a firm that specializes in the right media for you.

Radio 78

Radio How To Public Affairs Print 78

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes.

Meeting 90

Meeting Transportation Media Journalism 90

Mark My Words

OCTOBER 9, 2017

Showbiz journalist Ginny Dougary claims Clare Balding’s PR team took heavy-handed liberties with her interview copy, removing unflattering sections and inserting self-promoting fluff. Balding and the editors of the publication maintain that the responsibility of the edit lay entirely in the hands of the magazine. PR too has changed.

Film 83

Film Interviews Print Conference 83

5W PR

AUGUST 19, 2019

PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television. Digital vs. Traditional. What Does Digital PR Involve?

Digital PR 76

Digital PR Print Construction Television 76

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. Any pet peeves with PR people?

Engineering 77

Engineering Automotive Agriculture Media 77

Action PR

MAY 29, 2019

This week’s highlight is the release of issue two of Keepers’ Union magazine , the newest football publication that offers exclusive insight on all things in the world of goalkeeping. search for Keepers’ Union Magazine in the App Store or Google Play. As a full-service agency, we get involved with all parts of the marketing mix.

Banking 40

Banking Print Interviews Google 40

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. There is an element of keeping a pulse on culture and identifying what’s next – while introducing your brand or your magazine editor’s voice into the media conversation in a meaningful way.

Fashion 120

Fashion Pitching Journalism Social Media 120

The Stalwart Blog

DECEMBER 5, 2016

I got really excited when I heard one of my favorite media moguls was launching a new digital publication called "The Outline" taking direct aim at the magazine as we know it. . His latest venture called " The Outline " is described as a mixture of print magazines and Snapchat's Discover section.

Storytelling 60

Storytelling Journalism Print Mobile 60

PR Insiders

MAY 7, 2021

If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. When we talk about the media, we think of newspapers, magazines, TV, and radio. PR is about building your brand and your authority over time.

Data 78

Data Newspapers Analytics Measurement 78

Konnect Agency

NOVEMBER 26, 2019

You may find yourself reading through your favorite website, magazine, or blog and not even realize that the editorial you are reading 100% paid for by the brand. Publications are getting increasingly more creative with the way in which they print or post paid media.

How To 80

How To Print Agency Social Media 80

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars. Hard to think that far ahead.

Pitching 130

Pitching Nonprofit Financial Insurance 130

Mark My Words

OCTOBER 9, 2017

Showbiz journalist Ginny Dougary claims Clare Balding’s PR team took heavy-handed liberties with her interview copy, removing unflattering sections and inserting self-promoting fluff. Balding and the editors of the publication maintain that the responsibility of the edit lay entirely in the hands of the magazine. PR too has changed.

Film 60

Film Interviews Print Conference 60

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The pitch has to tantalize and intrigue, telling just enough to whet the reporter’s appetite to learn more — ideally, through an interview. Print magazine? As a writer friend once said, if everything is found in the pitch, what story do I have to tell? The “too creative” pitch. The ill-timed pitch.

Pitching 149

Pitching Sports Print Creativity 149

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. It’s frustrating when they take days to return a call regarding an interview with a client you are desperate to get a hold of. Rapid Fire Round.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Cision

JANUARY 21, 2016

That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another. For example, Red Bull uses brand journalism every time they publish “The Red Bulletin,” a slick print and digital magazine targeted toward their primary demographic, young males. It’s impossible.

Journalism 120

Journalism Brand Branding Content Marketing 120

PRSay

MAY 26, 2020

It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. The hospital system’s media team has also been busy arranging more than 30 interviews per week with local, regional and national media, and implementing virtual press conferences to share important messages.

Communications 191

Communications Crisis System Healthcare 191

5W PR

JANUARY 8, 2019

The modern journalist creates content for print, digital and social media, has a successful blog on the side, a personal Instagram account and may even moonlight as a third-party beauty expert for TV segments. Makeup artists grow followings on Instagram and are then interviewed for major magazines.

Brand 74

Brand Branding Instagram Fashion 74

Critical Mention

FEBRUARY 27, 2020

Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. One crucial reminder is that due to the incredible power of social media it is essential to remind brands and spokespeople of the need to manage their online voice and reputation.

Journalism 78

Journalism Social Media Radio Fashion 78

Mora Communications

JANUARY 3, 2018

Don’t go into a campaign expecting to land a national TV segment or magazine cover within the first month. A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Local print publications have different needs than national print.

How To 40

How To Newspapers Print Interviews 40

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales.

Meeting 72

Meeting Automotive Engineering Journalism 72

Shift Communications

DECEMBER 15, 2016

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. REALTOR Magazine online , Erica Christoffer (UVM: 297,478): Meet ERA’s New Leader. “I Finally, three months later, we got the interview on the books. Client: Print Syndicate. Client: ERA.

Print 60

Print Media Travel Wireless 60

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. The invitation seemed interesting at first. I’m based in the Bay Area.

Pitching 0

Pitching Journalism Writing Print 0

Polaris

NOVEMBER 17, 2015

Initial interviews with their communications team revealed the Centre was up to some interesting things: • How researchers are making plants more tolerant to drought. • Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2

Agency 100

Agency Newspapers Interviews Radio 100

Bianchi Biz Blog

OCTOBER 24, 2022

I’m the editor in chief of FleetOwner magazine and FleetOwner.com. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers.

Meeting 59

Meeting Automotive Transportation Newspapers 59

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Interviews – Q & A on video. Get a variety of angles that will look good on Amazon and in the pages of a magazine. Again, the highest resolution and biggest photos you can manage are critical to anything print.

Media 120

Media Television Video Print 120

Contently - Strategy

JULY 22, 2021

After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip. Behind The Design , which interviews top hotel designers on the latest trends and innovations. Then, once the trip is over, Marriott Bonvoy Traveler sparks inspiration for the next adventure.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Contently - Strategy

OCTOBER 24, 2019

For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets. Try a new audience with a new offering.

Financial 46

Financial Banking Content Marketing Writing 46

Mora Communications

MAY 7, 2015

I knew he had interviewed quite a few PR firms before he signed with us and I asked him what steered him in our direction. He was looking for the validation and credibility that comes from being featured on TV, radio as well as in magazines and newspapers, which we focus on. Not by a long shot.

Social Media 49

Social Media Newspapers Media Pitching 49

Reputation Us

SEPTEMBER 7, 2016

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” From the August 31, 2016 issue of Credit Union Times Magazine. Credit Union Crisis Planning Essential. By Peter Strozniak.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60