5 ways to stand out on YouTube

PR Daily

YouTube has become the second largest search engine online, and it is crucial that you grab a share of that audience. Consumers are looking towards video rather than text-driven blog posts to answer their questions and entertain them. It doesn’t take a massive effort to get started on YouTube , and the payoff can be huge. One of the most effective things you can do to increase YouTube views is have your viewers watch the videos you produce back to back.

Infographic: 71 stellar blog headline ideas

PR Daily

Coming up with new ideas for content, from blog posts to video diaries, can be exhausting. However, plenty of resources are available to help you generate fresh ideas—like this infographic. Try one of these headline templates to spark a fresh content series or just get an idea for next week’s blog entry. The 10 best [BLANK] YouTube videos. Check out the complete list of headline templates in t he full infographic.

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LinkedIn, Twitter and YouTube adding options

PR Daily

Weiner explained the match between LinkedIn and lynda.com in a blog post : LinkedIn’s fundamental value proposition is connecting people to opportunity. Lynda Weinman, founder of lynda.com, said in a blog post both she and Weiner “believe that the skills gap is one of the leading social issues of our time.”. Twitter refines searches; YouTube courts advertisers. YouTube is taking steps to enhance its offerings to advertisers.

Report: YouTube branded content views up 55 percent from 2014

PR Daily

That’s one major conclusion you can take from YouTube’s first report on branded content. Consider some of the report’s findings, which looks solely at the top 100 brands that use the platform: Brands published four of the top 10 trending videos on YouTube in 2014. For more, check out Google’s blog post about the report here , as well as the infographic on YouTube's top 100 brands by Pixability below.

Infographic: Why you should produce less blog content

PR Daily

When you sit down to create content, do you immediately think about your organization's blog? Does your mind start racing through potential blog post ideas and how you can use them to turn readers into customers? There's nothing wrong with that—corporate blogs are a solid way to convert customers—but other types of content marketing could be even more effective at driving business. An infographic from HubSpot. Only 29 percent say they want to read more blog posts.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

In a blog post , the social media platform announced that it gathered “insight from journalists and publishers before we started developing a product,” asking them “what they’d like to see included in a news tab, how their stories should be presented and what analytics to provide.”. Infographic: The benefits of purpose-driven marketing. YouTube creators come together to plant 20M trees. Study: How to make the most of your YouTube channel.

Infographic: How to allocate your 2019 marketing budget

PR Daily

This infographic. Those stats include: About half (48 percent) of marketers plan to add YouTube efforts in the coming year. Most (53 percent) say blog content creation is a top inbound marketing priority. To inform your budgeting sessions and decide where your money will be best spent, consider the full infographic. How much will you spend on digital marketing in 2019?

Dos & Don’ts of Content Creation

Critical Mention

This can either be a website, blog or any of today’s top social media platforms. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Marketing Content Marketing Facebook Instagram LinkedIn Twitter YouTube

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Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Cision

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules. Videos (including YouTube): You don’t need a video production expert on your marketing/communications team to experiment with videos.

To Byline or Not: 5 Reasons Why Your Blog Should Identify Its Authors

MaccaPR

Must your company identify the author of each of your blog’s posts with a byline? Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”. 5 Reasons Your Blog Should Identify Its Authors. Blogging SEO

64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

Check out the survey highlights in our original infographic and read more in our news release. Here are 5 quick survey takeaways: PR & marketing pros use a lot of different kinds of content in their communications: blog posts (55%), photos (29%) and news releases (24%) are used most frequently by our respondents, but newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. [By Lisa Davis].

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Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Beyond PR

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities.

Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts

PR Daily

Though YouTube requires its users to be at least 13 years old, a recent Pew Research Center study found that videos that either targeted or featured children received three times more views. YouTube’s 43,770 channels boasting 250,000 subscribers or more uploaded a collective 243,254 videos this year—and 56% were within the first week of 2019. Related reading: 10 free tools for creating infographics, images and more.

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

Create social videos and infographics. Create social-friendly videos and infographics. But brands that rely on churning out generic blog posts are failing to give people what they want: visual content. Infographics, meanwhile, saw twice as many shares as articles. (We’ll

Social Media Game of Thrones: A Song of PR and Social

Shift Communications

This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. The current occupant of the Iron Throne, Mark Zuckerberg’s Facebook, battles it out for supremacy against Reid Hoffman’s LinkedIn and the combined might of Google and YouTube. Analytics Data Data-Driven PR Infographic In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the social media landscape.

Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

10 free tools for creating infographics, images and more

PR Daily

You can boost interest and engagement with your social media and blog posts by adding compelling images and infographics to them—or basing entire marketing messages on visuals that you craft around the subject matter. Consider these free tools to craft images, infographics and more: 1. BeFunky is an infographic tool that offers templates you can personalize by adding images and text, as well as tweaking the template’s colors and layout.

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How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. YouTube? Look at your most popular blog posts, for example. It is leveraging every aspect of the YouTube platform for its brand.

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5 Must-Have Types of Content Marketing

Cision

When you think of content marketing, you probably think of blog posts. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site. You’ll attract more people if you vary the lengths and types of blog posts. When you’ve got more than enough content for a blog post, you can turn it into a white paper or e-book. Infographics. Infographics , which visually interpret data, appeal to visual learners. Guest Blog Posts.

10 free tools for creating infographics, images and more

PR Daily

You can boost interest and engagement with your social media and blog posts by adding compelling images and infographics to them—or basing entire marketing messages on visuals that you craft around the subject matter. Consider these free tools to craft images, infographics and more: 1. BeFunky is an infographic tool that offers templates you can personalize by adding images and text, as well as tweaking the template’s colors and layout.

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Personal Branding Tips: How to Ensure Success for 2021

B2B PR Sense

Content like blogs, infographics, videos and podcasts help your audience to get to know and trust you. If the written word is your creative outlet of choice, then look at creating a website and blog where you can post your own content and share it to social media.

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Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

And on YouTube, there are 1 billion hours of video that is watched every day! Numerous tools exist that can help you along the way -- even tools that will convert your existing blog posts to video within a few minutes. You could guest post on their blog.

How to recycle key marketing and PR content for superior reach

PR Daily

A blog post shouldn’t be a one-and-done endeavor. Some enjoy reading blog posts; others prefer deriving information from an infographic. Still others prefer listening to a podcast or watching a YouTube video.

6 resources to inspire content

PR Daily

These sources could provide you with inspiration for your next blog post, tweet or video. Mashable’s infographics Pinterest board. This is a curated page of excellent infographics. The concepts alone are excellent inspiration for creative infographics that you can replicate yourself. YouTube roulette is exactly what it sounds like: a tool that selects a random YouTube video and plays it for you.

What is Personal Branding and How to Use It for Your Business

B2B PR Sense

It could be blog posts, infographics, videos, podcasts or some comination. Whether posting on social media, writing blogs, or delivering video content, your audience needs a regular connection to you. If you think that personal branding just benefits you, then you're mistaken.

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5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

For starters, all of your images -- headshots, infographics, product shots, and logos -- should be available for easy download. Lastly, blog about it. Highlight your story -- don't just regurgitate a press release -- on your blog, including images and/or video. And if you do land coverage, blog about that as well. Reach out to trade publications, blogs, and YouTube channels that fit within your niche.

5 ways to reach journalists and bloggers through your online newsroom

Presspage

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. “They have to, because there are fewer and fewer reporters are out there, fewer people that can tell their story for them,” says Tom Foremski, a former Financial Times journalist who publishes the influential Silicon Valley Watcher blog. SaaS,PressPage,Blog,News

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How much data is shared online every minute?

PR Daily

A new infographic from Domo pinpoints the exact amount of online content that we create every minute. YouTube users share 500 hours of new video. That’s truly staggering when you think about it, especially considering that in 2010, people were surprised to learn that YouTube users were uploading a puny 35 hours of video each minute. Domo also released an infographic titled “Data Never Sleeps.”

5 technologies that will change how you do PR

Presspage

As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. SaaS,PressPage,Blog,News,future,social media,video,big data,ai,artificial intelligenceIn a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers.

11 tactics to repurpose original podcasts and videos

PR Daily

Non-text content is surging in popularity, but that doesn’t preclude you from extracting key nuggets for blog posts, nor even cross-pollinating your audio and visual projects. Turn the content into a blog post. This can be done by posting a transcript or by creating a related blog post, as if you were to interview someone and write an article. You may have an opportunity to use the content in an article for an industry publication or guest post for a blog.

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What Is Thought Leadership and How to Attain It

B2B PR Sense

I thought I'd use this blog post to provide a clear answer to the question, "What is thought leadership -- and how do you become a thought leader?". Step 2: Start a Blog. A blog is one of the best ways to establish and maintain thought leadership. A blog builds confidence in your readers that you are an expert, and that your products and services are built upon your expertise.

The rise of the vlog will help you find your true audience

PR Daily

When people say they’re going to “Google” something, what they usually mean is: “Find a blog post to explain this to me.”. As online users began to trust blogs and turn to them for answers and entertainment, content marketing was born. Today, scores of organizations race to produce high-quality blogs to attract attention and build trust with the right audience—ideally, the sort of audience that buys their products and/or services. But what if you don’t want to blog?

5 essentials for a successful newsroom

Presspage

Adding embed codes and using file sharing sites like YouTube and SlideShare, make it easy for visitors to freely share your content. Enrich your news release with images, infographics, slideshares and video to create a pleasurable experience for your visitors. SaaS,PressPage,Blog,News,content,designIt starts with accessibility. It may seem a no-brainer, but make sure to check if your newsroom is easily accessible. Accessibility is not a straightforward subject to cover.

4 content lessons from Jimmy Fallon

PR Daily

million views on YouTube. Fallon’s show has been popular for far longer than just this week; its YouTube channel alone has more than 5.9 million YouTube subscribers, and “Team Coco” (Conan O’Brien and friends) has around 2.4 Here are a few things Fallon and his “Tonight Show” team do that have helped the program gain nearly 6 million YouTube subscribers—not to mention even more viewers and a whole lot of online buzz—in less than a year: 1.

The top content-marketing trends of 2016

PR Daily

First and foremost, watch out for blogging, SEO, automation, social media and video to gain more traction in 2016. RELATED: Get advanced video training from Red Bull, one of the leading content creators on YouTube. For more on the top content marketing trends for 2016, check out the infographic below If you’re still in planning mode for 2016, chances are content marketing is a big part of the conversations you’re having.

How to Adapt to the Future of B2B Inbound Marketing

B2B PR Sense

In the beginning of the inbound marketing revolution, blog content and websites were the primary focus -- and that worked well. Forty eight percent of marketers surveyed plan to incorporate Youtube into their content distribution channels, and another 24% said they want use more messenger apps, such as WhatsApp. Another 53% answered, “Blog content creation,” with 47% saying “content distribution or amplification.".

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What’s in Your Fall 2014 Communications Toolkit?

PR Expanded

Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights.

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

The 97-year-old co-op Land O’Lakes makes extensive use of video on its website and YouTube page, showing its values of innovation, cooperation, and service in a series spotlighting various business partners. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand.

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15 ways to feed the content beast

PR Daily

Create a ‘best of’ blog post: This is a great way to repurpose old content and boost your search engine rankings. Create a blog post that lists all your other blog posts or articles on a particular topic. Turn a blog post into a Slideshare. Take key points from a popular blog post and convert them into a PowerPoint presentation or PDF. Find a blog post that made a great impression on your audience. Share a blog image on social media.

15 methods for marketers to repurpose content

PR Daily

Create a ‘best of’ blog post: This is a great way to repurpose old content and boost your search engine rankings. Create a blog post that lists all your other blog posts or articles on a particular topic. Turn a blog post into a Slideshare. Take key points from a popular blog post and convert them into a PowerPoint presentation or PDF. Find a blog post that made a great impression on your audience. Share a blog image on social media.