Cision

JANUARY 9, 2018

Blog Content Creation. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. Infographics. How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Frederik Vincx

JULY 17, 2023

Set up a home studio for video training sessions and webinars. Principles of our storyselling approach Teach own learnings: Everything we learned, we documented in videos, blog posts, infographics, Build practical solutions: We built a bunch of tools and services to make life easier for our target audience.

Software 78

Software System Training Enterprise 78

Sword and the Script

JUNE 14, 2022

If you want to experiment with content, copy or messages, it’s easy to do that with a blog post. Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more. By contrast, video is harder to experiment with in that way.

B2B 136

B2B Video Marketing Survey 136

Sword and the Script

SEPTEMBER 10, 2020

Webinars draw the most interaction by far, according to respondents. Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks. It works too.

B2B 111

B2B Consumer Marketing Survey 111

5W PR

SEPTEMBER 19, 2023

Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly. This content can take the form of articles, videos, infographics, webinars, and more. Paid strategies can also be used to boost the reach of valuable organic content.

Viral 78

Viral Digital PR Storytelling Reputation 78

Contently - Strategy

JULY 20, 2020

People were creating more webinars and livestreams , publishing research reports, investing in better blog content to build their newsletter lists and nurture prospects. When I say “content,” I’m not just talking about top-funnel blog posts or infographics. How are you going to change?

LinkedIn 141

LinkedIn Trade Shows Case Study B2B 141

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Critical Mention

JANUARY 3, 2018

Take an online class or attend a webinar to learn more about this critical skill. If you don’t get enough chances to write at work, start a blog. Offer to guest blog. Learn what makes a compelling visual, be it a photo, video or infographic, so you can contribute to this part of the campaign as well.

Measurement 119

Measurement Content Marketing Writing Infographics 119

5W PR

SEPTEMBER 11, 2023

Visual communication Visual elements such as infographics, videos, and images can simplify complex information and engage the audience. The post Using Public Relations to Communicate Health and Wellness Research appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 78

Publicity Communications Study Storytelling 78

5W PR

JANUARY 31, 2024

Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels. Event Management: Tech PR may involve organizing and promoting events such as product launches, conferences, and webinars.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MAY 3, 2018

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions.

Advertising 178

Advertising Advertising B2B Reputation 178

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

PR 20/20

FEBRUARY 7, 2023

Blog posts A blog is great for addressing your prospective customer's specific pain points. Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Even better, webinars repurposed after the event function as a lead generation hook , gated behind a form.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 174

Survey Marketing B2B Study 174

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Thought leaders are subject-matter experts who have built a loyal following by sharing knowledge and skills in specific areas. Thought leaders provide timely, relevant content in useful forms.

Leadership 52

Leadership Infographics Resources Social Media 52

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

APRIL 4, 2017

12 Ways to Leverage Your Existing Investment in B2B Webinars. How to Generate Media Referenceable B2B Customers with a Blog. For example, a prospect that opens an email, clicks-thru a PPC ad, reads the coverage in a trade magazine, hovers over sponsored post, subscribes to a blog, signs up for a webinar and downloads a report.

B2B 63

B2B Study Marketing Survey 63

PR 20/20

MAY 31, 2023

Whether you're creating blog posts, social media shares, or email newsletters, HubSpot's content creation tools , such as personalization tokens and smart content , allow you to easily tailor your messaging and outreach to each segment of your audience. Downloading a piece of content (such as an ebook or infographic). You’re in luck.

How To 81

How To eBook Infographics Content Marketing 81

HMA Public Relations

MARCH 9, 2021

Whether it is through e-newsletters, webinars or infographics, there are many ways a business can share its story. Content marketing is just one of the many facets that make up a successful and strategic communications plan. So how do businesses create content to promote their business?

Infographics 91

Infographics Content Marketing Agency Communications 91

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Owned (company blogs). Visuals (photos, infographics, etc.). If you’re interested in learning more about Romancing the C-Suite, you can check out the CommPRO free webinar on April 6, 2016 at 1:00 p.m. Earned (publications like The New York Times).

Communications 150

Communications How To Analytics Public Affairs 150

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Another study reinforced the importance of quality content.

Case Study 100

Case Study B2B Survey Education 100

Cision

MAY 2, 2015

Whether it’s a short video, infographic or a blog post, PR pros can use their storytelling abilities to get directly in front of their target audiences. Instead of simply sending a press release to these influencers, consider offering to guest blog, or partner up for a webinar or podcast.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site. You’ll attract more people if you vary the lengths and types of blog posts. Register for Gini Dietrich’s webinar today! Infographics.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

PR 20/20

MAY 16, 2023

Blog posts and shares on LinkedIn featuring content about the benefits of joining a professional organization to expand a professional network may resonate with the former individual. This might be an article recapping insights from one of the ebook's chapters and/or an infographic of takeaways.

Marketing 69

Marketing eBook Resources Tools 69

Waxing UnLyrical

JANUARY 17, 2019

Refine that information and share it through media relations, webinars and bylines. Engage your audience with a webinar. These results can be used for a press release, infographic, social media post and media relations outreach. Facts and figures are generally well-received and can support your company’s position.

Leadership 81

Leadership Survey Education Exercises 81

Stern + Associates

AUGUST 3, 2017

A robust content marketing strategy involves a mix of valuable content: articles, blogs, case studies, infographics, podcasts, webinars, videos. This content is considered “valuable” because it has been carefully crafted. The post How to Secure Your SEO and Content Marketing Sweet Spot appeared first on Stern Strategy Group.

Content Marketing 86

Content Marketing SEO Case Study How To 86

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Areas where the smaller, fast-growing companies are doing better than the Fortune 100 or 500: Blogging – more of the Inc.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Areas where the smaller, fast-growing companies are doing better than the Fortune 100 or 500: Blogging – more of the Inc.

Trends 100

Trends Media SEO Analytics 100

Waxing UnLyrical

OCTOBER 7, 2019

While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. Infographics. That’s why you need to do more than just blogging. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. What does it include?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Contently - Strategy

JANUARY 9, 2019

A great blog post can establish trust, but is it really worth someone’s contact information? We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. Probably not.

How To 108

How To Transportation Content Marketing Healthcare 108

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Watch her on-demand webinar today! Watch Gary’s free on-demand webinar today! Mack Collier – @MackCollier.

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

NOVEMBER 24, 2014

Last week, I gave a presentation to 300-plus folks on a Cision/Vocus webinar around content strategy. I’ve blogged about Microsoft Stories before , but I’m a big fan. and I broke this large infographic into many Facebook posts, ads and posters we used for months afterward. Very few people cares. #6:

Case Study 166

Case Study Strategy Study Hotels 166

Buzzstream

FEBRUARY 3, 2021

On a recent JBH webinar surrounding newsjacking, Digital PR Director Rebecca Moss and co-founder Jane Hunt also recommended listening to or reading news round-ups on websites, like The Week ,every morning before work. Infographics. Discovering what to ‘react’ to. Highly-researched guides on a specific topic (e.g.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

MARCH 13, 2019

Most people aren’t going to write a draft or mock up an infographic months in advance, so scheduling assignments that far ahead won’t give you any benefit. But if it takes 90 days to approve a blog post, you should probably focus on fixing that before you get to the calendar anyway.).

Meeting 111

Meeting System Writing Exercises 111

Sword and the Script

AUGUST 16, 2016

Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Thread contributed content into blog posts. Transform a solid media pitch and into a blog post.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Sword and the Script

MAY 30, 2017

We produce webinars , and publish white papers, and infographics, and the occasional blog post, and we publish this stuff all over the internet and on social media, so yes, we’re doing content marketing,’ these folks say. See these related posts: PR, Social Media and the Imperative of Content Marketing [UML].

Content Marketing 89

Content Marketing Marketing Enterprise Infographics 89