ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist.

Social Media 149

Social Media Marketing Media Facebook 149

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MAY 3, 2018

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. The longer life span of PR content and the snowball effect of earned media and can lead to great ROI for smaller B2B companies. Both profitability and reputation ride on the decisions of B2B buyers.

Advertising 178

Advertising Advertising B2B Reputation 178

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Focus on Video Content : Video is the most popular and effective media format.

Trends 105

Trends YouTube Video Social Media 105

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. ” 4. .

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. To build that kind of reputation, it’s crucial to look at the 3 C’s of Thought Leadership: Content, Credibility, Commitment. Commitment: Think about your commitment.

Leadership 52

Leadership Infographics Resources Social Media 52

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. The marketing firm’s blog is stocked with everything from lead nurturing tips to visual content strategies catered explicitly to manufacturing businesses. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

Cision

APRIL 18, 2016

To protect your brand’s reputation and your sanity, you must understand if you’re dealing with a disgruntled customer or a havoc-wreaking troll before you respond. Here are three questions to know the answers to before a social media naysayer tries to burn your brand. Trolls also like blogs and social media channels.

Brand 120

Brand Branding Crisis Crisis Communications 120

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Doctor Spin

JANUARY 5, 2024

Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. Content Sharing : Prefers sharing well-researched articles, infographics, and documentary videos highlighting environmental issues and sustainable practices. Seriality and Persona.

How To 52

How To eBook Corporate Groups 52

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. This increased exposure can lead to a surge in website traffic, social media followers, and provide a boost in overall sales.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Social media statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Whether it’s social media, email, or traditional media, choosing the right platforms is crucial for maximizing reach and impact. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible.

Engineering 100

Engineering Writing Mobile SEO 100

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Shift Communications

JANUARY 2, 2019

When prospects reached out to us in the past we would generally be asked about securing earned media to drive awareness and generate leads. Now the questions include: What can I do to manage and enhance the reputation of my company? How can we improve our search rankings? How do we establish an employer brand?

Analysis 95

Analysis Infographics Internal International 95

MaccaPR

AUGUST 5, 2015

Must your company identify the author of each of your blog’s posts with a byline? Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? The resulting ‘Tina’s Blog” proved wildly popular with its narrowly-focused, but enormously lucrative, audience.

Blogging 48

Blogging Employee Corporate Google 48

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. You’ll find Michelle Garrett at the intersection of PR, content marketing and social media.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Presspage

MARCH 5, 2020

Basic SEO knowledge can get you a long way in the optimization of content and design elements of your newsroom or corporate blog, helping secure earned media. Social media plugins help people who like your content to share it with their networks and improve your page’s presence. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

Sword and the Script

SEPTEMBER 14, 2019

1) How reporters view social media, embargoes and exclusives. Reporters review business social media profiles. 61% of reporters said when they are reporting on a company, they “always” or “usually” “consult the company’s social media.” Another 29% said sometimes and just 11% said “rarely” or “never.”.

Survey 76

Survey Media Relations Report Media 76

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. The topic of social bots is largely neglected by many communication professionals. Only one third (35.9%) follow the debate about social bots and 15.9% 3 Shift to social. . #1 Visualisation in communication.

Communications 115

Communications Publicity Survey Newspapers 115

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. For instance, does direct mail work, or has digital marketing rendered it obsolete?

Advertising 84

Advertising Advertising Privacy Analytics 84

ReimaginePR

JUNE 27, 2016

Your Online Reputation Matters More Than It Used to. Back in the day, having a website was all you needed to build an online reputation. These days, a large portion of your time spent managing your brand’s reputation will be focused on your online presence. Media Kits Are a Must-have. Click Here.

Reputation 120

Reputation Brand Branding Product Launch 120

Presspage

AUGUST 15, 2017

the importance of online reputation management. brought forth vast social media and multimedia tools, including video sharing capabilities. Social Media Social media’s rise following 2005 has been meteoric and now it enjoys a comfortable spot at top of PR strategies worldwide, with no signs of any change.

Technology 115

Technology Big Data Video Data 115

PR Conversations

JULY 5, 2017

Ironically, PR as a sphere has certain reputational problems itself. For instance, many people believe PR is only about socializing, being “likable” and wearing nice clothes. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

Buzzstream

MARCH 13, 2024

But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web.

Digital PR 71

Digital PR Construction Case Study SEO 71

Stern + Associates

AUGUST 13, 2014

Creating compelling and convincing content – from articles and interviews, blogs and videos, presentations and events, white papers and newsletters – is the first step. Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information.

Leadership 81

Leadership Reputation Measurement Video 81

Presspage

JULY 5, 2017

Also guarding and enhancing the reputation is an important goals, as is maintaining relationships with employees, students, the academic community, alumni and donors. Social media channels are an important aspect in a PR strategy, make sure to direct your attention to the channels your audiences are actually using.

Education 84

Education Resources Internal International 84

The Hoffman Agency

JULY 26, 2017

At Hoffman Singapore, our clients rely on us for the best counsel on how to engage with the media and to better manage their reputations. With its target audience becoming increasingly tech-savvy, it’s necessary to integrate the traditional news portal with social media engagements via platforms like Facebook and Instagram.

Infographics 46

Infographics Pitching Newspapers Instagram 46

Solo PR Pro

MAY 15, 2018

Infographic via Deposit Photos. From a public relations perspective, if your goal is to have a client become the go-to expert in their field for media outlets, you will want to have videos featuring your clients to establish their expertise and telegenic capability. Use video on websites, in email marketing, and social media.

Video 57

Video Marketing Mobile YouTube 57

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’. When boiled down, there are two main goals we are trying to achieve for clients when conducting Digital PR projects.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 20, 2023

Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. When adding a new contact, you can also integrate with Hunter.io

Tools 71

Tools SEO Analysis Google 71

Norton's Notes

JULY 17, 2014

and the social media bandwagon has rolled out of many towns because most of us are now used to using social media. The media industry has also adapted – albeit slowly – its practices to use it as a credible source/resource to help find leads and qualify stories. Image credit to: Luigi Diamanti.

Journalism 50

Journalism Digital PR SEO Wikipedia 50