ImPRessions - Crenshaw Communications

MAY 3, 2018

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. Both profitability and reputation ride on the decisions of B2B buyers. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” B2B decision-makers rely on research.

Advertising 178

Advertising Advertising B2B Reputation 178

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Onclusive

SEPTEMBER 13, 2017

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

MAY 8, 2023

Businesses need to navigate potential backlash, customer dissatisfaction, and potential impacts on the brand’s reputation. Visual aids like infographics can help illustrate the message and make it more accessible to customers. Communicating these price increases to customers can be a delicate process.

Consumer 88

Consumer Communications How To Transportation 88

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales.

Survey 174

Survey Marketing B2B Study 174

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. The marketing firm’s blog is stocked with everything from lead nurturing tips to visual content strategies catered explicitly to manufacturing businesses. debt from sources like the U.S.

Industry 222

Industry How To Insurance Insurance 222

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible.

Engineering 99

Engineering Writing Mobile SEO 99

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. To build that kind of reputation, it’s crucial to look at the 3 C’s of Thought Leadership: Content, Credibility, Commitment.

Leadership 52

Leadership Infographics Resources Social Media 52

Cision

APRIL 18, 2016

To protect your brand’s reputation and your sanity, you must understand if you’re dealing with a disgruntled customer or a havoc-wreaking troll before you respond. Trolls also like blogs and social media channels. Set up notifications when comments are left on your blog, too. Get the free infographic! How should I react?

Brand 120

Brand Branding Crisis Crisis Communications 120

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences.

Strategy 59

Strategy Company Communications Construction 59

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Prohibition

AUGUST 23, 2023

Authenticity is key in influencer marketing to help build trust with the audience and strengthen your brand’s reputation. Here are some ways to combine influencer marketing with other strategies: Content Marketing : Collaborate with influencers to create valuable and informative content such as blog posts, videos, or podcasts.

Retail 62

Retail Marketing Advertising Advertising 62

Stephen Waddington

SEPTEMBER 4, 2018

Digital examples of owned media include email, blogs, graphics, videos and websites. Increasingly recognised as the foremost form of owned media Blogs – an organisational or personal form of communication. Owned media is arguably the most compelling form of media in the paid, earned, shared and owned (PESO) model.

How To 113

How To Media Print Infographics 113

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Owned (company blogs). Visuals (photos, infographics, etc.). She currently contributes content to a number of industry-leading publications and is the co-editor of the AirPR Blog. Do you remember the first time you reported PR results to a C-suite executive?

Communications 150

Communications How To Analytics Public Affairs 150

The Hoyt Organization

NOVEMBER 16, 2023

So brag a little when you receive a glowing review, and let it boost your income and further the reputation and reach of your brand. For instance, convert a blog post into an infographic or a video. Ask A Question In the ever-evolving world of social media, fostering two-way communication is key.

Social Media 52

Social Media Media Instagram Infographics 52

Presspage

MARCH 5, 2020

Basic SEO knowledge can get you a long way in the optimization of content and design elements of your newsroom or corporate blog, helping secure earned media. Blockquotes, good quality photos, videos, and infographics will be essential to get a higher search ranking. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

Waxing UnLyrical

OCTOBER 7, 2019

While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. Infographics. People are more eager to trust content from reputable sources. Improves brand reputation. That’s why you need to do more than just blogging. What does it include?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. But here are a few that get noticed and boost market reputation. What would you rather read?

How To 120

How To Tools Viral Exercises 120

ReimaginePR

JUNE 27, 2016

Your Online Reputation Matters More Than It Used to. Back in the day, having a website was all you needed to build an online reputation. These days, a large portion of your time spent managing your brand’s reputation will be focused on your online presence. Click Here. Now that’s a bare minimum must-have.

Reputation 120

Reputation Brand Branding Product Launch 120

Shift Communications

JANUARY 2, 2019

Now the questions include: What can I do to manage and enhance the reputation of my company? For example, if you conduct a proprietary survey you can maximize the results via an infographic, parsing out specific data points exclusively for media and creating a series on your blog or social channels.

Analysis 95

Analysis Infographics Internal International 95

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

FEBRUARY 15, 2024

A user clicks into our blog home and then the featured quality links post. Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket. The best type of link to help SEO and ranking is a high-quality, dofollow link from a reputable, relevant site within your industry.

How To 71

How To SEO Google Examples 71

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. It’s finally gaining respect for its importance in building and maintaining a brand’s reputation and raising its visibility.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Stern + Associates

AUGUST 13, 2014

Creating compelling and convincing content – from articles and interviews, blogs and videos, presentations and events, white papers and newsletters – is the first step. Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information.

Leadership 81

Leadership Reputation Measurement Video 81

Buzzstream

DECEMBER 20, 2023

An added benefit of verifying email addresses before sending —especially in the case of bulk emailing— is that it reduces the number of bounced emails, which is critical to maintaining a good sender reputation and avoiding being marked as spam. Here are some of the go-to tools for creating linkable content.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

An added benefit of verifying email addresses before sending —especially in the case of bulk emailing— is that it reduces the number of bounced emails, which is critical to maintaining a good sender reputation and avoiding being marked as spam. Here are some of the go-to tools for creating linkable content.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

An added benefit of verifying email addresses before sending —especially in the case of bulk emailing— is that it reduces the number of bounced emails, which is critical to maintaining a good sender reputation and avoiding being marked as spam. Here are some of the go-to tools for creating linkable content.

Tools 62

Tools SEO Analysis Google 62

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. Bots are mainly seen as a threat for public debates and organisational reputation alike. If you enjoyed this blog post you may like to receive future posts as they are published, via email. But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

ImPRessions - Crenshaw Communications

JULY 18, 2017

A survey doesn’t have to be a $100,000 study by Gallup to be legitimate, but it should be designed and conducted by a reputable research company. Seek other creative outlets for the data such as bylined articles, infographics, newsletter and blog post topics or to provide the basis of a panel discussion or executive talk.

Survey 136

Survey How To Construction Data 136

Sword and the Script

SEPTEMBER 14, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. The survey found “a plurality of reporters (46%) believe a balanced combination of earned, owned and paid media is necessary to successfully manage corporate reputation and influence their coverage.”.

Survey 75

Survey Media Relations Report Media 75

Rock the Status Quo

FEBRUARY 3, 2016

It will help you build trust and reputation with the right audience, and help your message be found when they are looking for it. Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. Your Free Book Bonus. I think you’ll like it.

Case Study 100

Case Study Infographics Journalism Writing 100