Cision

DECEMBER 20, 2017

It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. Exciting content people want to share is all around them — all they must do is write it down or film it. Add a Human Element.

Industry 222

Industry How To Insurance Insurance 222

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. These connections are vital in an industry where patients entrust their well-being to healthcare providers.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Flack's Revenge

JUNE 29, 2022

It was a story on Medium by Solo Thought Leader author Diego Pineda called Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead. But why is content marketing dying, Diego? He started his career as a medical writer while writing fiction on the side. My first reaction was, “give me a break!

Content Marketing 156

Content Marketing Leadership Marketing Interviews 156

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

PR Fuel

AUGUST 12, 2021

About 65% of marketers struggle to create engaging and Google-loved content. Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. About 70% of US companies actively invest in content marketing, too. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

Business Wire

FEBRUARY 21, 2017

By Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage. The key to writing a good news release headline is to be both compelling and informative.

Writing 213

Writing Report How To Google 213

Communications Conversations

NOVEMBER 22, 2022

The better you write, the higher you will go. He also made another statement I wholeheartedly agree with: “People who think well, write well.” ” That starts with writing. .” ” That starts with writing. And again Ogilvy nailed it: “Good writing is not a natural gift. Blog posts.

Writing 88

Writing Social Media Newspapers Media 88

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For those in the public relations industry, success starts with visibility. This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Write “vertically.” Here’s what we recommend to maximize the impact of your posts. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Cision

MAY 9, 2017

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Bloggers who did nothing to promote the content they published on my blog.

Blogging 159

Blogging How To Guidelines Social Media 159

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

Writing 100

Writing Blogging Newspapers Travel 100

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Unfortunately, the results have not always been positive. Content Factors.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. February: Strategize Your Blog Content for the Future. Next year, don’t let it come to that.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Remote PR Jobs

FEBRUARY 27, 2022

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! If a report has a specific line of questioning, such as commenting on an event currently happening in your industry, they will generally let you know how the line of questioning will go.

Writing 130

Writing How To Interviews Pitching 130

Mindful Marketing

MARCH 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “When is it okay to swear in an ad?” ” This headline from one of my favorite marketing publications surprised me as thought, ‘Isn’t the answer obvious?’

Marketing 100

Marketing Healthcare Study Advertising 100

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. hours to write.

Blogging 80

Blogging Publicity Marketing Survey 80

Cision

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 215

Blogging Company Engineering Airlines 215

Stern + Associates

DECEMBER 8, 2022

If you’re a public relations (PR) or marketing professional, you’ve probably heard of ChatGPT , the recently opened AI-powered chatbot built by OpenAI that’s taking the world by storm. What are the benefits of using ChatGPT for PR and marketing?

Blogging 62

Blogging Technology Writing Customer Service 62

5W PR

MAY 21, 2024

Innovation is key in the tech industry, constantly pushing boundaries and shaping the future. Cultivate a data-driven culture Foster collaboration between the PR and marketing teams, enabling them to capitalize on data insights for campaign creation and optimization. appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Technology 127

Technology Trends Company Storytelling 127

Communications Conversations

JUNE 6, 2019

Last December, I celebrated my tenth year of blogging. I’m usually a sentimental guy, but apparently when it comes to my blog I lost that capacity. At any rate, I got around to reflecting on 10 years of blogging recently. I’ve written more than 1,200 blog posts in that timespan. 2 – Write in the moment!

Blogging 133

Blogging Analytics Meeting Writing 133

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

Meeting 98

Meeting Energy Local Media 98

PR Fuel

APRIL 28, 2022

Over 90% of marketers say content is a valuable business asset. Meanwhile, nearly 80% of content marketers incorporate press releases into their content marketing strategies. Why write press releases, though? Traditional marketing materials like billboards and flyers can appear in front of any local consumer.

Writing 83

Writing SEO Consumer Crisis 83

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR 20/20

JULY 12, 2022

N o matter what you sell or how you sell it—competing to be the best in the manufacturing industry is more than just having the best product. While automation and tech are at the forefront of almost every manufacturer’s mind, marketing efforts tend to fall to the wayside as production takes precedence. Create Blog Content.

Company 85

Company Marketing Small Business Google 85

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up.

Survey 117

Survey B2B Marketing Interviews 117

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. It’s full of industry goodness. More than 50 years on we have two organisations representing an industry that contributes £15.7bn to the economy and employs a workforce of almost 100,000 people. The industry is white, middle class and posh.

Industry 153

Industry Publicity Agency Community 153

Cision

JULY 6, 2017

Blogging can (and should) do more than just update readers on the latest news and events of the day. For those unfamiliar with marketing speak, this process is known as collecting leads. How to Collect Quality Leads for Your Blog. You’re a blogger with coveted industry expertise. It seems easy enough.

Blogging 168

Blogging How To Privacy Mobile 168

Communications Conversations

DECEMBER 3, 2014

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015? I started my blog almost six years ago now.

Blogging 144

Blogging Writing Creativity Meeting 144

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. AI can help.

Blogging 73

Blogging How To Engineering Writing 73

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. The five strategies shared in this blog series can help you do just that.

Strategy 418

Strategy Media Advertising Advertising 418

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How to Write a Press Release That Converts.

Communications 225

Communications Marketing Radio Airlines 225

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights.

Blogging 136

Blogging B2B Technology Pitching 136

Mindful Marketing

DECEMBER 20, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When students approach me after class it’s often because they missed a quiz, have a question about an assignment, or want to chat about a topic of mutual interest.

Ethics 94

Ethics Marketing Sports Education 94

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Critical Mention

APRIL 30, 2019

When you’re creating an editorial calendar as a content marketer, it can often be challenging to put a fresh spin on evergreen content. We’ve outlined tactics to engage your readers, even if you’re in what some might call a “boring” industry. When you write, always keep your audience in mind. .

Industry 87

Industry How To Writing Content Marketing 87

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120