Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. political, socio-economic, etc.)

Communications 122

Communications Crisis Internal International 122

Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. The WAVE interface will quickly check your website against Web Content Accessibility Guidelines (WCAG). Pricing: Free 18.

SEO 83

SEO Web Tools Analysis 83

PR in High Definition

AUGUST 24, 2020

Set guidelines for manoeuvrability. For example, you may run comms in multiple countries, so how strict are your localisation rules – does a comms team in France have the flexibility to re-write copy keeping the essence of the original content, or should they largely translate and localise only where needed? Faster feed of knowledge.

Guidelines 102

Guidelines LinkedIn Course Examples 102

Melissa Agnes

SEPTEMBER 4, 2020

Gives you the opportunity to set up a blog—which is a tactic that goes a long way towards helping you anchor your rankings over time. ReputationDefender also has a Self-Help resource center on its company blog, where you can find downloadable guides and hundreds of long-form blog articles with practical tips.

Brand 234

Brand Branding Reputation Crisis 234

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. Owned content. The Problem. Owned content doesn’t always perform as well as it should. Roman Greco.

Data 92

Data SEO Guidelines Advertising 92

Burrelles Fresh Ideas

NOVEMBER 7, 2023

During the summer, I had the opportunity to work as a public relations intern in the clean energy space. While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States.

Agency 88

Agency Energy Crisis Management Industry 88

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

JULY 14, 2020

It seems to me, if everything is viewed through political filters, then we want to apply those filters to all communications – external and internal – before it goes out and not after. New platforms, news sites, and blogs – along with links, images, videos, and optimizations, oh, it’s endless.

Survey 137

Survey Measurement System Education 137

Stephen Waddington

OCTOBER 20, 2017

The most frequently asked question is what should I write about? I’ve written this blog post in an effort to answer this question and so everyone has access to the same information. These include diversity, international, internal communications and teaching. I’ve had some great conversations. Thanks for stopping by.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Newsfile

FEBRUARY 28, 2024

company website, blogs). The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g.,

Viral 52

Viral Crisis Communications SEO Reputation 52

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google continuously updates its algorithms to rank blog posts and web pages. Internal subject matter experts at your organization can also be strong sources of insight into your audience and what they want to know.

SEO 93

SEO Strategy Google Engineering 93

Prakkypedia

FEBRUARY 28, 2015

It was my introduction to style guides and an early lesson in the value of having a touchstone when it comes to … how you write stuff. If you’re a regular reader of this blog, you may know that – while I can write – I don’t always get it right when it comes to grammar. Do you write in the first person?

Writing 60

Writing Guidelines Corporate Web 60

Communications Conversations

OCTOBER 14, 2014

They know the brand guidelines. Quick access to internal subject matter experts. That is, your internal resources may not always be the most qualified to handle content development. They may not understand how to write for an online audience. They understand what you’re trying to achieve at a 10,000-foot level.

Agency 133

Agency Resources Employee Internal 133

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Of course, I couldn’t write a post like this without nominating a couple people myself! Outside of the office, Megan has a blog focused on her passion for fashion, and shares her personal content via Instagram.

Social Media 128

Social Media Agriculture Marketing Media 128

MaccaPR

MAY 23, 2016

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. Engage Publishers as Opinion Leaders.

Conference 80

Conference Healthcare Marketing Crisis 80

Sword and the Script

NOVEMBER 14, 2023

In my experience, this usually stems from a scenario like this: A team of one or two content marketers is responsible for all the content; Nobody else on the marketing team writes, but everyone has opinions on editing; and There is little process – especially for review and approval. I publish on this blog here every Tuesday morning.

Content Marketing 182

Content Marketing B2B Marketing How To 182

Practical Law Construction

DECEMBER 8, 2020

One of the advantages of waiting a couple of weeks before writing this blog is that I can read those posts and the thoughts of their esteemed authors, and overall my impression is that there is some disappointment among the international arbitration community that the Supreme Court has not gone far enough.

Construction 52

Construction Insurance Insurance Privacy 52

Waxing UnLyrical

JANUARY 3, 2011

But… If you’re an intern, there are legal limits to what your employer can task you with. Clearly, your new employer might have guidelines as to when you can get online and on social networks and when you can’t. Are you taking full advantage of them? Don’t let your social media activity die. Happy new year!

Facebook 63

Facebook Twitter Measurement Blogging 63

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Learn what kind of content resonates best with the target – blog posts, in-depth “how-to” downloads like this , white papers, e-books etc. The strategy should also include design elements for custom content, subject matter and, importantly professional editorial guidelines, like any publication.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. 13% say not following brand guidelines. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% The average blog post was 1,376 words in 2022. to approximately $5.5

B2B 116

B2B Marketing Survey Software 116

Doctor Spin

DECEMBER 4, 2023

In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. The logic and guidelines become taken for granted, often institutionalized, and inform social interaction. Source: The International Encyclopedia of Political Communication 1 Altheide, D.

Social Media 52

Social Media Media eBook Technology 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 176

Survey Marketing B2B Study 176

Buzzstream

DECEMBER 1, 2023

Sites with an active blog Effort required to see results? Then, internally link your content to your money pages. Guest Blogging Opportunities Who is it best for? Med-High Guest blogging involves writing guest posts for other high-quality websites in your industry. Creating and Pitching Content Who is it best for?

Examples 133

Examples Software Pitching Tools 133

Contently - Strategy

DECEMBER 1, 2022

Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management. Write a company mission statement based on your findings. Write your one-liner. Last but not least, you’ll want to write a paragraph or two that describes your company.

Strategy 99

Strategy Brand Branding How To 99

Sword and the Script

JANUARY 9, 2018

1) Share the news internally. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack. 3) Surgically weave it into blog posts. Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense.

Media 97

Media B2B Groups Conference 97

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. Ad Age gave ChatGPT this prompt: “Write a 30-second commercial that brings Jesus to the Super Bowl.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Buzzstream

DECEMBER 1, 2023

Sites with an active blog Effort required to see results? Then, internally link your content to your money pages. Guest Blogging Opportunities Who is it best for? Med-High Guest blogging involves writing guest posts for other high-quality websites in your industry. Creating and Pitching Content Who is it best for?

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Sites with an active blog Effort required to see results? Then, internally link your content to your money pages. Guest Blogging Opportunities Who is it best for? Med-High Guest blogging involves writing guest posts for other high-quality websites in your industry. Creating and Pitching Content Who is it best for?

Examples 62

Examples Software Pitching Tools 62

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. 1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. State of Blogging ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Beyond PR

NOVEMBER 16, 2016

In order to see growth in traffic – and ultimately drive leads into your sales funnel – your website, blog posts, press releases, white papers, and other assets have to be properly optimized, not only technically but also in terms of content and assets. Write for humans, not for search engines. Your link tactics need attention.

Engineering 40

Engineering Google SEO Guidelines 40

Waxing UnLyrical

JANUARY 27, 2011

I write back, saying yes, I would like to do an interview with So-And-So. Sometimes, they could be writing/managing completely different properties. If the person writes for multiple, similar properties – that’s fine, mention them. Give with one hand and take with the other. And you know what?

Pitching 111

Pitching Facebook Interviews Twitter 111

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Once you understand they need: Quotes from experts. Statistics. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

JUNE 11, 2020

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. Over the last decade, GE Reports has become arguably the best brand blog there is.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. Over the last decade, GE Reports has become arguably the best brand blog there is.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey.

Digital PR 71

Digital PR Construction Case Study SEO 71