The Proactive Report

APRIL 12, 2018

Do they click a link, visit your site or blog, download content or buy the product? What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018.

Measurement 100

Measurement Analytics Google Social Media 100

Onclusive

DECEMBER 6, 2021

With Onclusive’s News Engine Optimization (NEO) technology, PR pros can hone in on the most impactful soundbites by discovering which messages and keywords have the highest pull-through, which were amplified the most across social media, and which drove the greatest amount of website traffic and actions.

Media 370

Media Comparison Software Enterprise 370

PR 20/20

DECEMBER 14, 2022

I t’s frustrating and honestly not worth it to invest in something that cannot produce a measurable return. What about the blog posts we published? But, with an automation tool like HubSpot , it’s possible to measure marketing performance and ultimately understand the ROI of your efforts. Blog articles. Ebook or manual.

Measurement 52

Measurement Marketing Analytics Enterprise 52

Cision

JUNE 5, 2015

Ninety-five percent of communicators say they measure their PR, including social media. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you.

Resources 120

Resources Measurement Advertising Advertising 120

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. 1) How long should a blog post be? So, how long should a blog post be?

Blogging 104

Blogging Survey B2B Analysis 104

Cision

JULY 22, 2016

From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. Use this feature to note the dates of when you send press releases, land a big piece of earned coverage, post a blog, launch a social campaign or distribute an email newsletter.

Analytics 120

Analytics Google Measurement SEO 120

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. Measure how much. Your message matters.

Brand 370

Brand Branding SEO Engineering 370

Onclusive

JANUARY 22, 2020

PR teams can no longer measure their effectiveness or the overall nature of company coverage simply based on the volume of articles they have secured within their target publications. We invented Power of Voice to measure the quality of communications content, and invented PR Attribution to measure its actual bottom-line impact.

Analysis 376

Analysis Measurement Engineering Analytics 376

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Done right, blogging attracts and converts prospects for less money than traditional methods.

Blogging 73

Blogging How To Engineering Tools 73

5W PR

JANUARY 3, 2024

Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion. Optimizing online content to improve visibility on search engines through SEO. Utilizing data to measure the effectiveness of marketing efforts. Developing innovative and attention-grabbing campaigns.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Sword and the Script

FEBRUARY 23, 2021

In the past, the thought process has been straightforward: Links are important signal search engines consider in ranking results in search. For brand builders, PR is an engine for both awareness and search engine traffic. Many of the PR media monitoring tools use domain authority as a measure of coverage quality.

SEO 129

SEO Engineering Google Study 129

5W PR

JANUARY 22, 2024

This is in contrast to organic methods, where visibility is earned through non-paid efforts such as se͏arch engine optimization͏ (SEO) or social ͏media posts. Measurable results Paid advertising offers robust analytics and measurement tools.

Advertising 78

Advertising Advertising Exercises Measurement 78

5W PR

JANUARY 17, 2024

That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding. The post How Public Relations Can Help Build Trust In Defense Tech Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 78

Publicity Brand Branding Ethics 78

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Onclusive

NOVEMBER 16, 2017

Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. NEO (News Engine Optimization).

Media 186

Media Measurement Software Storytelling 186

Sword and the Script

FEBRUARY 13, 2018

Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. The 4 Engines You Need to Pull Off Content Marketing Successfully. There isn’t a magic formula to writing corporate blog posts, and none of these tips are likely to make or break your content marketing program.

Writing 60

Writing Blogging Content Marketing Web 60

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. At the time of the study, people trusted editorial content 30 to 50 percent more than they trusted search engine ads, social media ads, online video ads, mobile ads and banner ads. CEOs, CFOs and CMOs pay for control.

Marketing 195

Marketing Advertising Advertising System 195

The Resolution Blog

FEBRUARY 11, 2019

It’s an indication of the influence of a website in search engines. In more recent years it has become a very useful influence score for PR teams when planning media targets or measuring the success of coverage. That should result in the blog being more influential in Google results and having a greater DA score.

Comparison 120

Comparison Engineering SEO Google 120

Onclusive

MARCH 8, 2018

She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.” Our old goal was to measure PR, but that is shifting to the need to drive business impact. AI helps PR pros make sense of these massive quantities of data and surface the insights that matter.

Case Study 170

Case Study Engineering Measurement Big Data 170

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 97

Media Nonprofit Pitching Analytics 97

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention.

How To 282

How To Storytelling B2C Measurement 282

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Blogging 99

Blogging Leadership LinkedIn Google 99

5W PR

NOVEMBER 2, 2023

While this measure is designed to protect players , it can affect the flow of gaming experiences. One remarkable example comes from Soft2Bet, which introduced “Motivational Engineering.” The post The Top Trends in Gaming from G2E 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Sports Advertising Advertising 78

Contently - Strategy

APRIL 20, 2023

But to truly maximize content value, you need to have a way to measure your content’s impact. Content Value in Organic Traffic vs. Paid Traffic Organic traffic and paid traffic are two primary ways to drive traffic to your website or blog. The analytics are crucial for providing insight into the value of your production.

Analytics 78

Analytics Content Marketing SEO Data 78

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters.

Measurement 56

Measurement Storytelling Data Technology 56

Cision

AUGUST 11, 2016

Search Engine Land. Search Engine Watch. Search Engine Journal. Seth’s Blog. TopRank Marketing Blog. “It’s HubSpot Blog. Search Engine Roundtable. Marketo Marketing Blog. SEOBook Blog. The Convince & Convert Blog. Sprout Blog. Duct Tape Marketing Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

5W PR

JULY 18, 2023

Search Engine Optimization (SEO) To increase visibility in search engine results , optimize the brand’s website and content for relevant keywords. Performance Regularly track and analyze key performance metrics to measure the effectiveness of the brand’s online presence.

Brand 78

Brand Branding Engineering Analytics 78

5W PR

MARCH 9, 2021

Plenty of businesses consistently create website content that’s interesting and valuable, yet they don’t move up on search engine results pages (SERPs) which often ends up proving their efforts almost meaningless. Although blog posts and newspaper articles are also considered a part of earned media they can also be a part of paid media.

Media 88

Media Newspapers Engineering Employee 88

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. But new forms of measurement are not necessarily sufficient to command re-investment in an industry or function.

Communications 186

Communications Marketing System Measurement 186

Cision

OCTOBER 6, 2016

Owned media, aka content, is content you produce that lives on your website or blog. It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. Shared media is also known as social media. It’s a primary communications channel both internally and externally. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Remote PR Jobs

SEPTEMBER 25, 2023

Why, then, does PR still exert power in a world we were are constantly told it’s *all* about engineering, product, and design? Yet, on the other hand, most engineering- and product-focused teams in the early-stages (meaning, up to Series B) aren’t often in the mindset to hire someone who has this type of nontechnical experience.

Publicity 100

Publicity Engineering Advertising Advertising 100

Waxing UnLyrical

AUGUST 5, 2015

As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use. ” Of course, a lot of this can be measured. Engineered Snapchat metrics explained. Really quick primer on Snapchat. .”

Measurement 40

Measurement How To Marketing Engineering 40

5W PR

OCTOBER 1, 2020

The performance of marketing strategies is carefully measured across the web, mobile and social media, and then it’s compared to the industry competitors or any available challenger brands for the company. There are different benchmarks for every channel, as well as for advertising, search engine optimization (SEO), and email.

Advertising 88

Advertising Advertising Measurement Facebook 88

PR in High Definition

FEBRUARY 27, 2023

I’m talking about organisations, not necessarily PR professionals, but actually there’s always an incredible team behind great PR so it’s good to look at the drivers of the comms engine too. Could admiration be a reputation measure of success? To make this measurement a fair comparison, you need to look at universal reputation metrics.

Reputation 62

Reputation Comparison Measurement Engineering 62

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Melissa Agnes

AUGUST 8, 2014

Below you’ll find our roundup of some really great articles that we’ve come across this week, as well as a roundup of what was published to The Crisis Intelligence Blog and Podcast this week. From The Crisis Intelligence Blog. News Engine Optimization—NEO—is Here for PR Pros – by @SpinSucks.

Crisis Management 205

Crisis Management Crisis Communications Crisis Hotels 205

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. So we’re continually working with AirPR to find the best ways to increasingly measure the impact of our efforts! K: Full plate!

Interviews 223

Interviews Retail Data Engineering 223