PR in High Definition

SEPTEMBER 30, 2022

Brexit, Covid-19, the outbreak of war in Ukraine and now the spiralling cost of living and energy prices have all created shockwaves to global economies. At a time where the pinch is being felt by businesses and consumers alike, communications – both internal and external – must be approached delicately.

Communications 62

Communications Internal International Energy 62

Burrelles Fresh Ideas

NOVEMBER 7, 2023

During the summer, I had the opportunity to work as a public relations intern in the clean energy space. As a student studying environmental communications, the opportunity was refreshing and exciting because my knowledge of how crucial PR is to the renewable energy space deepened.

Agency 88

Agency Energy Crisis Management Industry 88

PR in High Definition

JULY 28, 2022

This has also helped to fuel a collaborative culture when it comes to data, with the company’s internal data teams working with teams from external game studios – pooling together ideas and solutions to drive innovation and create an ever-improving experience. Elsewhere, the energy industry is also reliant on data.

Analytics 62

Analytics Data Energy Sports 62

Waxing UnLyrical

MARCH 8, 2012

Electric energy. I experienced it again last night when I participated in #TGChat (many thanks to Janet Fouts for bringing in my client Victoria Marzilli of Oxfam America to help spread the word about their International Women’s Day campaign ). On Pink High Heels, Holi and International Women’s Day. Time to shine.

Internal 70

Internal International Energy Healthcare 70

Solo PR Pro

SEPTEMBER 22, 2015

A continually important topic, it has been updated from the original version, which ran on this blog in 2010. The topic of interns versus assistants is the topic of discussion. Don’t get me wrong – interns can definitely do SOME administrative work. Is having interns worth the investment for you? So, how do you decide?

Internal 40

Internal International Telecommunications Tourism 40

Solo PR Pro

MAY 17, 2022

Daria suggested to one of the people she’d been temping for that his company engage her to write a newsletter covering agriculture, trade, and energy issues on Capitol Hill. She did start a blog in 2008, though. Daria blogged regularly until 2017, when both her parents passed away. From temp to small business owner.

Meeting 98

Meeting Agriculture Energy Travel 98

MaccaPR

JANUARY 29, 2021

Do One Great Thing —“No matter the budget and resources, we have a finite amount of energy and focus. Develop an Internal Marketing Initiative —I asked Joe about internal audiences and communications as he devotes a chapter to this subject in his book. If there are multiple content channels – social, blog, podcast, etc.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

Stern + Associates

FEBRUARY 1, 2024

We need to have more grown-up conversations, more civil conversations, more moderate conversations about what that reality is.” – Azeem Azhar Visit Azhar’s popular Exponential View blog for additional insights; listen to the latest episode of his Exponential View podcast for his top trends: Azeem’s 2024 Trends: AI, Energy, and Decentralization (..)

Technology 111

Technology Policies Government Community 111

The Hoffman Agency

MARCH 9, 2023

The exchanges were fluid, and I loved the mood and the energy they gave me. I loved the energy of the agency, especially in Europe; the team (adorable!); the clients; the international “mood” and the possibility to work fully remote and to travel often to the London office. We had two interviews, and everything went super-fast!

Agency 36

Agency Energy Travel Study 36

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. Internally, get company-wide buy-in before the public announcement. But you should never refresh your corporate image just for the sake of doing so without careful research.

Corporate 270

Corporate Brand Branding Guidelines 270

wiredPRworks

MAY 11, 2021

Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Case Study 59

Case Study Study Video How To 59

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. Partners with the same values. Hitching the wagon to a like-minded organization or influencer can go a long way in communicating values. Executive content.

Company 174

Company Conference Corporate Leadership 174

Marketwired

MARCH 8, 2016

This is post 4 of our 5-part #CreativePR blog series. Blogs, feeds, and podcasts are endless sources for triggering ideas, but at the end of the day, the concepts that we know will work for our clients and bring the results we want are often born in the brainstorm that takes place within our own team. Prep your team for success .

Internal 100

Internal International Exercises Tools 100

Practical Law Construction

NOVEMBER 2, 2022

This blog takes a closer look at the Report. Professionals are beginning to embrace digital technologies to complete sustainability-related analysis for their projects to assess energy needs and costs but not to reduce embodied carbon or measure impact on biodiversity. Key Findings. The construction industry has already made progress.

Report 52

Report Construction Energy Real Estate 52

wiredPRworks

MAY 3, 2021

Power Up Your Podcast Marketing with WIRED PR Energy ,” the podcast marketing PR master class case study Barbara will share, is based on results from her Podfest Global PR in February. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Course 52

Course Case Study Strategy Energy 52

Stephen Waddington

OCTOBER 4, 2020

He’s a moderniser with fresh thinking on governance and member engagement, and critical areas of practice including internal communications and ESG. Internal communication and employee engagement have emerged as critical functions in the past six months. Further information Pete has shared his manifesto on his blog.

Meeting 78

Meeting Government Energy Employee 78

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Define goals for blogging and overall content production. Technology.

Marketing 52

Marketing Technology Internal International 52

PR in High Definition

MARCH 31, 2022

While all these areas are important to consider in innovation, your organisation also can’t forget about the people who are making the innovation happen – your quality materials, your energy and your customers. They can have a bigger influence your company reputation than you may expect.

Brand 71

Brand Branding Reputation Energy 71

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. If you can only do one thing, consider a founder’s blog. But does a startup business always need to hire a PR agency? The answer is no. Create content, content, and more content.

B2B 232

B2B Agency Energy Media Relations 232

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year.

Case Study 118

Case Study Crisis Management Crisis Study 118

wiredPRworks

MAY 3, 2021

Power Up Your Podcast Marketing with WIRED PR Energy ,” the podcast marketing PR master class case study Barbara will share, is based on results from her Podfest Global PR in February. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Course 40

Course Case Study Strategy Energy 40

Engage PR

NOVEMBER 12, 2020

Engage has written more than 100 shortlisted businesses award entries for clients at local, national and international level. One energy client secured a contract after an awards judge, upon reviewing a submission, recognised that our client’s innovation could be put to good use at his company.

Storytelling 60

Storytelling Energy Local Internal 60

Deirdre Breakenridge

FEBRUARY 12, 2015

Since the dawn of improved business technology, Internet, blogs and social networking, this once organized triad has morphed from easily separated and definable, into a messy dinner plate where the potatoes definitely touch the peas! The best thing about having interns is that they will simply do what you ask for relatively cheap.

Tools 150

Tools Agency Instagram Groups 150

wiredPRworks

APRIL 27, 2021

Power Up Your Podcast Marketing with WIRED PR Energy ,” the podcast marketing PR master class case study Barbara will share, is based on results from her Podfest Global PR in February. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Strategy 52

Strategy Case Study Marketing Energy 52

Stephen Waddington

JANUARY 12, 2019

My tip is to focus your energy on working for change in your own communities. I’m going to try something new for 2019 with my blog community. Instead of spamming out my blog posts as they’re posted I’m going to include summaries in a weekly letter, alongside interesting stuff that I spot around the internet.

Case Study 62

Case Study B2B Healthcare Energy 62

Scott Public Relations

MARCH 4, 2020

Switching from oil and gas to renewable forms of green energy that reduce pollutants in the air will help alleviate respiratory illnesses. Learn more about healthcare PR, insurance PR, and technology PR in Scott PR’s Einsight blog, and follow Scott Public Relations on LinkedIn , Twitter , and Facebook.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Energy and enthusiasm are contagious.

Strategy 52

Strategy Interviews Pitching Energy 52

wiredPRworks

APRIL 27, 2021

Power Up Your Podcast Marketing with WIRED PR Energy ,” the podcast marketing PR master class case study Barbara will share, is based on results from her Podfest Global PR in February. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Strategy 40

Strategy Case Study Marketing Energy 40

Barokas

JULY 19, 2017

Being new to things is always a mix of discomfort and energy. I can vividly remember sitting at my desk as a research intern staring at excel, not knowing one thing about the program. At the start of my PR journey, that is exactly how I feel. Here are my insights after a couple months on the job: Use Excel to excel.

Energy 68

Energy Internal International Data 68

Presspage

JUNE 29, 2022

Very often, that steals time and energy from your real job. After all, if you wanted an operating system for your phones, you wouldn’t develop a “YouOS” internally. Many are littered with press releases two years old, abandoned blog series, long-gone events signups, and the like. So what’s the answer?

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

Very often, that steals time and energy from your real job. After all, if you wanted an operating system for your phones, you wouldn’t develop a “YouOS” internally. Many are littered with press releases two years old, abandoned blog series, long-gone events signups, and the like. So what’s the answer?

Software 78

Software Corporate System Data 78

Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Weather events are increasing in severity, and average temperatures and weather conditions are causing additional problems for energy grids. It’s not just hurricanes presenting problems.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Weather events are increasing in severity, and average temperatures and weather conditions are causing additional problems for energy grids. It’s not just hurricanes presenting problems.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Barokas

JULY 19, 2017

Being new to things is always a mix of discomfort and energy. I can vividly remember sitting at my desk as a research intern staring at excel, not knowing one thing about the program. At the start of my PR journey, that is exactly how I feel. Here are my insights after a couple months on the job: Use Excel to excel.

Energy 60

Energy Internal International Data 60

Katie Paine's Measurement Blog

MARCH 9, 2023

The only problem—of all the effort and energy put into the campaign only three contained a key message. Unless you pay for a professional account which will differentiate between URLs, it will also tell you that a story in an obscure food blog a www. When you put it that way, it probably won’t get much praise from the corner office.

Measurement 52

Measurement How To System Comparison 52

Shift Communications

OCTOBER 16, 2017

For example, I blog frequently on my personal blog about how World of Warcraft’s concepts apply to marketing. The fourth way to generate ideas is through intentional internal conflict. Concept porting works along the same idea. I wrote recently about how marketing has cooldowns just as player abilities have cooldowns.

Creativity 96

Creativity Product Launch Examples Energy 96