Shift Communications

DECEMBER 11, 2014

Facebook SEO. Which means, Facebook just established SEO for the entire archive of public posts. This would be a great time to bring your SEO team together with your social media team and get them on the same page. There’s definitely more advice to be had given this change, but this is a good place to start.

SEO 155

SEO Facebook Brand Branding 155

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 106

Blogging Survey B2B Analysis 106

Sword and the Script

AUGUST 13, 2016

It seems to me that no single on-page SEO technique matters insolation. In other words, one web page or blog post that isn’t perfectly optimized isn’t going to make a difference one way or another. However, that’s not to say SEO isn’t important. Corporate Blogging and SEO. But isn’t SEO Dead?

SEO 60

SEO Content Marketing Study Corporate 60

ImPRessions - Crenshaw Communications

MAY 25, 2023

How is Substack different from a blog? Substack doesn’t have the SEO tools that most blog platforms offer, including those on publishing sites like Medium. So if a specific Substack writer is relevant to a PR team’s clients or audience, they should definitely try incorporating it into their pitching strategies.

Analysis 156

Analysis B2B Interviews Tools 156

PR 20/20

JUNE 27, 2017

Or is this the first time you’re considering offering a blog or resource section on your site? In April 2017, there were 345 million Tumblr blogs alone, which means there’s a lot of content to compete with these days. This post will help you lay the groundwork for an effective content calendar rooted in SEO strategy.

SEO 60

SEO Engineering Blogging Infographics 60

Remote PR Jobs

SEPTEMBER 25, 2023

Improve your SEO. While this shouldn’t be why you reach out for press coverage, it is definitely a nice bonus when a prominent site links to yours. Blog posts, press releases and status updates should carry your brand persona. Aim for the grand slam. Make your message a positive one and ensure that comes through in your writing.

Publicity 100

Publicity Marketing Pitching Google 100

The Resolution Blog

NOVEMBER 8, 2019

SEO is a complicated demon to get you head around. On a top-level the SEO process looks like this: Picture source: [link] All points on the circle come together to give webpages their ultimate ranking. To counter this, most of the places where SEOs were putting their spammy links started to abide by the no-follow rule.

SEO 120

SEO Google Wikipedia Web 120

PR in High Definition

SEPTEMBER 28, 2023

With search engine optimisation (SEO) serving as a key method for marketing and communications professionals to reach their audiences, this news made me wonder – how much power do search engines actually wield to control how we think about certain organisations and products? SEO actually has a critical role to play in reputation management.

Engineering 62

Engineering SEO Wireless Google 62

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. And the study shows that mobile searchers definitely expect to find what they’re looking for when they search. PR and the Future of Search.

SEO 100

SEO Mobile Engineering Google 100

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

ImPRessions - Crenshaw Communications

JULY 14, 2021

Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Regular blogging can have a big impact on your business. Here at Polaris our blog targets marketers and business owners. Before You Begin. Buyer Personas.

Writing 100

Writing Blogging eBook Google 100

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Internal linking is one of the least appreciated jobs in SEO. Nothing surprising to us.

Internal 62

Internal International Insurance Insurance 62

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 91

Analysis SEO Guidelines Google 91

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Blogging 99

Blogging Leadership LinkedIn Google 99

Wadds Inc.

JANUARY 11, 2023

It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button. A definition of public relations generated by artificial intelligence. These issues aside there are clear applications emerging for GPT-3 in content marketing, media relations, SEO, and social media.

Publicity 98

Publicity Wikipedia Marketing Training 98

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. But wait a minute, is all of this new?

System 62

System Google Policies Guidelines 62

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It’s important to have a clear definition of success at the outset. If a company’s media pitches, blog posts, and press releases read like the accomplishments section of a resume, they are probably just as fun to read — meaning, not at all. Ignore SEO at your peril. No measure of success. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) But others include definitional keywords and calculator posts. Gone are the days of ranking through brute-force, high-scale link building.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) But others include definitional keywords and calculator posts. Gone are the days of ranking through brute-force, high-scale link building.

How To 62

How To SEO Google Pitching 62

PR 20/20

JUNE 30, 2022

Well, believe it or not, the characteristics of a constructional pillar are the same when it comes to SEO (search engine optimization). But isn’t a pillar page just a really long blog post?”. A pillar page makes it easier to find blog post topics to cover and helps you write faster because of the singular focus and shared research.

Engineering 80

Engineering SEO Instagram Writing 80

Buzzstream

DECEMBER 5, 2023

Often, you’ll find it more valuable to ‘niche down’ – and instead of looking for ‘travel blogs’, look for something more specific like ‘budget travel in SE Asia’ or bloggers enthusiastic about ‘intermittent fasting’ instead of ‘weight loss and fitness’. How would they pitch their blog to someone else in their niche?” Not bad, right?

Resources 103

Resources Analysis Infographics Examples 103

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

PR Conversations

AUGUST 18, 2011

In my contribution, Internal Journo and SEO Expert; New ‘Trust’ Calisthenics for the PR Pro , it appears twice: By examining subject choices and phraseology, the focus of PR pros can move from a ‘how’ to attract attention, to a ‘why’ (and about ‘what’) search perspective. I used it three times in Public Relations 2011. I accepted his offer.

Construction 40

Construction Internal International SEO 40

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) But others include definitional keywords and calculator posts. Gone are the days of ranking through brute-force, high-scale link building.

How To 62

How To Google SEO Pitching 62

ReimaginePR

SEPTEMBER 26, 2016

I’m startled whenever I come across blog posts containing only 300 words or less. Create the definitive resource, the ultimate guide, even the beginner’s guide. Win at SEO. Search engine optimization (SEO) is perhaps one of the most intimidating parts of a solid content marketing strategy. Offer Long-form Content.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Resources: newsroom , company blog , Bulldog Reporter , news search. Resources: newsroom , company blog , news search. Resources: company blog , Beyond Bylines , newsroom , news search.

Technology 93

Technology Software Resources Pitching 93

Buzzstream

MARCH 3, 2020

This is definitely the best route if you don’t have a lot of on-air experience. This could be a personal website, LinkedIn page or author bio on an outlet or blog. If the topic has already been discussed, that’s definitely okay! There’s incredible value from an SEO-perspective . Suggest a topic to discuss.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. SEMrush has had an impressive streak in the SEO space. million in sales.”.

Media 106

Media SEO Analytics Analysis 106

PR in High Definition

SEPTEMBER 30, 2016

Many companies may feel that they have only just fully come to grips with the notions of keywords and on-site SEO but Google is developing and changing. How companies approach their SEO needs to as well. This is where your PR strategy plays a vital role. Now AI is here and Google is making sure that it is the first to jump on board.

Google 48

Google SEO Meeting Brand 48

Newsfile

FEBRUARY 28, 2024

company website, blogs). What is SEO PR? SEO PR combines public relations efforts with search engine optimization (SEO) techniques. Extended PR Definitions for Professionals 29. sponsored posts). Owned Media : Channels controlled by the organization (e.g., news articles). What are Brand Mentions?

Viral 52

Viral Crisis Communications SEO Reputation 52

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content.

Data 92

Data SEO Guidelines Advertising 92

PR in High Definition

FEBRUARY 3, 2016

The post Organic social targeting for PR SEO practitioners gets smarter appeared first on Firefly Communications. It sounds obvious, but I recommend HR, education tech and tech trade press. You know what I don’t recommend? Talking to every […].

SEO 48

SEO Case Study Software Education 48

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235