Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. A blog with B2B sales attribution. Years ago, I championed a blog for this exact organization. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand.

B2B 106

B2B Leadership Marketing Blogging 106

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Internal Communications. Executive Thought Leadership. Owned Media/Content Strategy. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Great content lies at the heart of everything communications does, including employee and leadership communications and PR.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What are their international and global capabilities?

Measurement 195

Measurement How To Analysis Data 195

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. Create a leadership positioning. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th!

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

MARCH 11, 2021

In this blog series on Growth PR, we examine why you should begin formulating your PR analysis program right now. In God We Trust; Everyone Else Bring Data. Keep in mind that simply understanding the value of having data analysis on-hand is key to achieving success within your organization. if management was asking them to).

Measurement 150

Measurement Analysis Data Blogging 150

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th!

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”. More internal comms. More internal comms.

Communications 123

Communications Crisis Internal International 123

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 133

Survey Communications Measurement Internal 133

PRSay

SEPTEMBER 16, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Our internal communications team provided communications support for our facilities across the country. This year’s theme is “Doing the Right Thing.”

Ethics 202

Ethics Public Affairs Crisis Management Training 202

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. Using data & technology to support your business case. The need for data and insights becomes especially obvious when you are building a business case. As an example, an increased budget may be necessary to develop new impactful content.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Similarly, 72% of U.S. Publish with consistency.

Government 140

Government Survey Ethics Media 140

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. Since PR and marketing are increasingly blurring their functions, sharing goals, data, and messages, the absence of collaboration is a lost opportunity. Here are 10 possible reasons for PR outcomes that miss the mark.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Speaking engagements are an effective way to shape executive thought leadership. To take action and amplify its push for gender diversity, it created its own women’s leadership half-day conference called Empower , held on International Women’s Day. See this earlier post for more on better PR with third-party partnerships.

Company 174

Company Conference Corporate Leadership 174

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Barokas

MAY 31, 2019

Internal resources can quickly be tapped. Blog posts : As one of the first places buyers will go for information, a fresh and informative blog is arguably a company’s most critical content asset. Contributed articles : Today, any good PR plan will include a strategy for thought leadership and contributed articles.

Case Study 100

Case Study B2B Resources Web 100

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. AirPR is the data science company for communication and public relations. About AirPR.

Analytics 150

Analytics Data Big Data Technology 150

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Although this blog is tailored to nonprofits, any organization can use these tips for youth engagement. Using only data and facts to engage youth will not work unless these facts are connected to a story.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Reputation Us

DECEMBER 14, 2022

Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data. See our blog for more details.). Highlight your leaders internally before promoting them outside the organization. Action 4: Promote Thought Leadership.

Reputation 78

Reputation Insurance Insurance Employee 78

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

A quick start for a PR campaign can raise confidence among external (or internal) clients and lay the groundwork for a successful long-term program. Beyond archived and published content and plans, there’s also likely to be “thought capital” in the minds of C-level executives and marketing leadership.

How To 136

How To Leadership B2C Agency 136

Sword and the Script

MAY 4, 2021

Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data. It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. TVEyes partners for podcast audience data.

Tools 100

Tools Survey Pitching Analytics 100

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. company website, blogs). Generative AI refers to artificial intelligence capable of creating new content , such as text, images, music, or video, by learning from existing data.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. So, aside from broadcast monitoring and some data, what is getting out of this deal? Cision releases internal DE&I report. Internal comms metrics.

Software 85

Software Pitching Internal International 85

Cision

NOVEMBER 15, 2016

Here are three others: Executive thought leadership; Influencer marketing; and. Executive Thought Leadership. Thought leadership” is one of those terms that makes marketers roll their eyes. But, when done well and when the executive has something intelligent to say that isn’t the same as everyone else, thought leadership works.

Trends 120

Trends Leadership Small Business Analytics 120

PR in High Definition

JANUARY 30, 2024

It is also essential to foster a reputation both internally and externally that can help capitalize on the momentum that Britain has built. For example, WANdisco, a Sheffield-based data company that was founded in 2005, had often throughout its journey been touted as a U.K. All of this shows that the fundamentals are there.

Reputation 62

Reputation Leadership Company Internal 62

Stephen Waddington

OCTOBER 31, 2018

Sarah Stimson is a longtime friend of this blog. Workio helps companies map and understand their company culture using a scientific, data-led approach. Blogging and writing I will also carry on running my blogs PRcareers.co.uk At Taylor Bennett she’s been a champion of diversity in PR.

Training 95

Training Creativity Employee Data 95

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Data analyst. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed).

Marketing 52

Marketing Technology Internal International 52

Stern + Associates

FEBRUARY 1, 2024

In all that temperature data, 2023: hottest year we’ve ever had. It’s the coolest year of the next 100 years… We immerse people in the data. Guess what? We can give people agency. What decisions should we be making for the betterment of our local communities, but globally overall?

Technology 112

Technology Policies Government Community 112

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility.

How To 177

How To Guidelines Content Marketing Video 177

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. Track any relevant blogs, Twitter handles, and other personal channels in relation to your brand. Plan to routinely update your keywords with new competitors, leadership and management, products, campaigns and events.

How To 265

How To Media Software Agriculture 265

ImPRessions - Crenshaw Communications

APRIL 12, 2016

What often works well is a company retreat or other “off-campus” brainstorming to reassess and shift gears to align internally and agree on a strategy for external communications. As well, the team will seek “soft” news, interesting data points, or ways to connect to seasonal topics: state primaries, holidays, etc.

Company 120

Company Guidelines Leadership Financial 120

Deirdre Breakenridge

FEBRUARY 13, 2015

Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. And 24/7/365, she’s also the chief data producer and an inventor of #DIYPS – the first DIY closed loop artificial pancreas system. Susan Young ( @SueYoungMedia ).

Healthcare 150

Healthcare Community Twitter Communications 150

Katie Paine's Measurement Blog

MARCH 9, 2023

Torturing numbers until they say what you want We once delivered a launch report that initially included data from around 250 social and traditional media items. That reduced the data set by half, but 150 is still an acceptable amount of data to analyze under the circumstances, as it happened, the data didn’t change all that much.

Measurement 52

Measurement How To System Comparison 52

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. The other unexpected surprise along the way was being asked to guest blog.

Interviews 105

Interviews Ethics Government Internal 105

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies.

Strategy 62

Strategy Brand Branding Technology 62