Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Customer service and Chatbots (15%). Image recognition software (4). With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

Marketing 118

Marketing Data B2C Big Data 118

5W PR

MAY 31, 2022

With most people turning to digital purchasing opportunities, they’re expecting to see the same type of customer service experience that they used to get in brick-and-mortar stores. That means companies need to be available to answer any questions or concerns that these customers might have throughout the buying journey.

Banking 88

Banking Customer Service Software Data 88

Shift Communications

JUNE 20, 2018

It now goes by the name of Customer Relationship Management or CRM. A longtime ago, the modern man realized how crucial it is to integrate technology in every field of life. As a result, the CRM software was developed in 1995 and has been modified for betterment ever since. It is nothing more than what we call technology.

Software 76

Software Tools Data Technology 76

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. Account-Based Reporting Software.

Trends 57

Trends Marketing Software Video 57

Presspage

SEPTEMBER 19, 2017

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. For example, Associated Press (AP) has implemented AI technology to produce all earnings reports. Second, we overestimate the power of the human touch.

Software 83

Software Technology Knowledge Base Creativity 83

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. I actually had the task of understanding all the technologies we use and finding the points where AI exists in those tools and platforms.

Technology 120

Technology Analysis Data Tools 120

Stephen Waddington

JUNE 5, 2017

Google Lens and Pinterest Lens show the potential of this technology. #11 It is driving accountability and improving customer service. Every aspect of the organisation is social, from sales to customer service. Customers engage with each other and the business in a community. 11 There is no line.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Probably the least exciting aspect of social listening is customer service. Event detection, issue and crisis management. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. My main motive for buying the shares was to track the company, for this column and out of personal interest in the PR technology space. 5) Picks from the PR tech vendor news blogs.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Do you remember the last time you needed support from a technology provider?

Trends 60

Trends Media Report Technology 60

Sword and the Script

JUNE 3, 2020

Let’s say you’re a software company with dozens of competitors in each of your markets globally. She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. to push real-time, actionable alerts to market-moving news as it breaks.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. 3) Big Business is Where Good Software Goes to Die. 3) Big Business is Where Good Software Goes to Die. Hence the saying, big companies is where good software goes to die.

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

SEPTEMBER 19, 2017

So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. From top-of-the-funnel marketing to sales and service, it’s not easy to design a truly cohesive, inbound customer journey. Across the globe, 346 million people read blogs.

Marketing 40

Marketing Tools Data Report 40

Practical Law Construction

SEPTEMBER 7, 2022

There is no doubt that technology has been and will continue to transform construction. Technology is a wide term, but it is enough to mention concepts such as BIM and Digital Twins or look at the emphasis on modern methods of construction (MMC) in the Construction Playbook to get a feel for where construction is heading.

Construction 52

Construction Software System Technology 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189

Shift Communications

MAY 25, 2017

Don’t miss all the great posts on our partner network, NATIONAL PR’s Bold Thinking blog, where this post originally appeared. Machine learning technologies fit into two broad categories today: supervised and unsupervised learning. One cluster might be customer service issues. Kinds of Machine Learning.

Publicity 130

Publicity Instagram Customer Service Software 130

PR 20/20

OCTOBER 5, 2017

Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? However, they are embracing technology and are accessible to brands, like Pentair, who think digital. New training of teams for technology and methodology.

Marketing 45

Marketing Engineering Resources Consumer 45

The Stalwart Blog

APRIL 26, 2020

I’ve learned more about technology in the last three weeks than I’ve known in the last five years. I was the marketing director for a software company and hung up my own shingle about 13 years ago. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram.

Crisis 78

Crisis Local Facebook Social Media 78

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Mindful Marketing

JUNE 14, 2019

However, recent advances in digital technologies have really enabled dynamic pricing to thrive. Walmart, the biggest retailer in the world , has taken a remarkable step away from its long-standing ‘everyday low pricing’ strategy and embraced repricing software for its online sales. Subscribe to Mindful Matters blog.

Retail 55

Retail Consumer Software Web 55

Cision

APRIL 18, 2016

Many people have been anticipating how Facebook would incorporate their Oculus Rift acquisition into the Facebook ecosystem, and at F8 they demonstrated the hardware and software to create 360-degree virtual reality images and to present them on the Facebook platform (hardware and software are open sourced rather than produced by Facebook itself).

Facebook 0

Facebook Mobile Analytics Advertising 0

Mindful Marketing

JANUARY 29, 2023

Such breeches of academic integrity are apparently well-underway, as evidenced by the number of impassioned faculty conversations on the topic and by the creation of countervailing technology designed to detect AI infractions. ” Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

PRSay

MAY 18, 2016

The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts. The possibilities are endless with data, and they can be sliced and diced any way.

Data 106

Data Meeting Measurement Guidelines 106