Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Content picks.

Software 151

Software Tools Print Technology 151

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Software 85

Software Media Relations Pitching Media 85

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers.

Media 370

Media Comparison Software Enterprise 370

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Welcome to the second half of 2020!

Technology 121

Technology Publicity Software Print 121

Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. 8 Innovations in Public Relations Technology to Watch. That works out to one post per week, which is like clockwork.

Blogging 131

Blogging Software Google Content Marketing 131

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. based customers were impacted.

Reddit 173

Reddit Software B2B Technology 173

Cision

MARCH 10, 2021

How to make the case for investing in better PR technology.

Software 227

Software Marketing Technology How To 227

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. It was hard to use. Everything required extra clicks.

B2B 158

B2B Leadership Marketing Software 158

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow. PR Manager, Enterprise Company.

Tools 370

Tools Report Comparison Media 370

Sword and the Script

APRIL 4, 2023

Anyone that follows these pages knows I’ve written somewhere in the range of 100,000-150,000 words on PR technology over the last few years in thematic columns like these: PR Tech Sum , PR Tech Briefing , and Product Reviews. You can find the podcast on the Fusion PR blog , Spotify and also on YouTube.

Publicity 195

Publicity Software Fashion YouTube 195

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Deirdre Breakenridge

NOVEMBER 6, 2017

There’s no one way to use social media: When I started blogging, there were maybe three to five bloggers I followed on a regular basis. At the time, it was my understanding that an amazing, curated, consistent Instagram theme was the key to drawing attention to your blog. My 500 followers draw minimal traffic to my blog.

Fashion 0

Fashion Blogging Brand Branding 0

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs. Why do vendors in PR skip this part?

Analysis 140

Analysis Tools Software SMB 140

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 113

Software Tools Publicity System 113

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights.

Blogging 136

Blogging B2B Technology Pitching 136

Flack's Revenge

MARCH 9, 2021

The ultimate is when your product or technology is so widely adopted that it becomes synonymous with that function or kind of product – sometimes even becoming a verb. Sure, it starts with great technology, of the proverbial disruptive variety. I blogged about this approach , that was inspired by the book Play Bigger.

Case Study 266

Case Study Marketing Software Technology 266

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 2) Blogging benchmarks. 1) Content marketing benchmarks.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Sword and the Script

DECEMBER 5, 2023

million seed round Twice in my career, I’ve worked for companies that acquired several software companies with the intent of mashing them together. In the PR software space, I think we have yet to see that – period. LLMs are at the heart of generative AI technology. Both companies had plans that looked good to go on paper.

Software 128

Software Reddit Technology B2B 128

Cision

NOVEMBER 30, 2016

In the process, I became a software product nerd. Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business.

Software 0

Software Media Leadership Journalism 0

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are in it for the long haul, and they want suppliers that will be able to partner with them and to stand behind their technologies for years.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Sword and the Script

FEBRUARY 6, 2024

There are caveats to this of course, and a well-run company blog is a good example. If you look at companies that have made a name for themselves, in part, by blogging – HubSpot or Zappier – these companies are all in. Everyone knows HubSpot but Zappier seems to be crushing it with a PLG tie-in to their blog. See our services.

B2B 92

B2B eBook Engineering Blogging 92

Onclusive

AUGUST 24, 2020

By integrating our clients’ website analytics software with our news media database, Patrick’s AI system sifts through billions of data points to identify which specific articles are driving which specific behaviors. Through his commitment to innovation, this pioneering technology can now be enjoyed by smaller companies and agencies alike.

Analytics 347

Analytics Engineering System Software 347

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 144

Brand Branding Reddit Pitching 144

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less. I would almost under-invest in technology.

Technology 84

Technology Social Media Tools Trends 84

Flack's Revenge

DECEMBER 12, 2022

s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. A Look at Technology Evolution. Cision Report. There’s also been a huge spike in startups entering and growing in the space, as evidenced by VC investment.

Real Estate 156

Real Estate Case Study Technology Education 156

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

Technology 60

Technology Crisis Communications Pitching Software 60

Presspage

FEBRUARY 15, 2024

Embracing this technology helps companies meet investor needs and solidify lasting relationships. However, this technological shift does not come without ethical considerations and challenges. Request a demo with the Presspage team today - we’d love to show you how our powerful software can put you in the driver's seat!

Analytics 78

Analytics Data Ethics Privacy 78

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It should be the goal of any organization to achieve a return as quickly and efficiently as possible on any technology platform they’ve implemented. There are some themes across Onclusive customers that we will share here.

Media 195

Media Software Analytics Measurement 195

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 142

Survey Software B2B Pitching 142

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. billion global market for Media Intelligence/PR software and information solutions.” Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer.

Internal 146

Internal International Tools Software 146

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. I’m talking about a two-pager (google sheet, tracker, project management software, whatever) that itemizes activities in weeks, months, quarters. Use the technology we all have access to.

Agency 64

Agency Technology Meeting Software 64

Burrelles Fresh Ideas

DECEMBER 5, 2023

Technological Issues One of the foremost barriers to effective internal communications is the technological gap within organizations. Inadequate technology can impede internal comms through several avenues. Providing comprehensive user training and support ensures maximum adoption and proficiency with the chosen technology.

Internal 96

Internal International Communications Employee 96

Sword and the Script

JUNE 7, 2022

There’s another factor at play here too – and that’s the track record of M&A in PR software. It’s worth noting, that several prominent PR software providers white label TVEyes in their own solutions. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues.

Software 85

Software Internal International Pitching 85

Presspage

MAY 31, 2023

In this blog post, we delve into: the concept of brand narrative control: the reasons behind the struggle; and how software solutions enable communication teams to overcome these challenges Only then Communication teams unlock the full potential of their storytelling! But fear not, a solution is near by!

Brand 78

Brand Branding Storytelling Software 78

Ronn Torossian

APRIL 13, 2016

Use Innovative Technology Because of the new digital age, PR specialists must remain open to innovations in technology. This involves trying new software, programs, and services. The post PR in a New Age Digital World appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Software 150

Software Technology Creativity Media Relations 150

Practical Law Construction

DECEMBER 1, 2020

In addition to the inherent tension as to who owns the copyright material, which we discussed in our first blog , there is sometimes a question as to whether payment should be made before a copyright licence is granted. The impact of BIM on copyright licensing strategy. Should a copyright licence be subject to the payment of fees?

Construction 52

Construction Technology Course Blogging 52

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Bulk Blog Topic Generation. Instead of generating blog topics on a one-off basis, what if you could create several hundred at a time?

Blogging 60

Blogging Conference Content Marketing Writing 60