Sword and the Script

JUNE 12, 2018

It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. Tracked changes, while useful, is also a good illustration of why and where traditional collaboration tools can go awry. A Creative Press Release for B2B Tech. The B2B Advantages of Working with a Boutique PR Firm.

Creativity 60

Creativity Infographics B2B Corporate 60

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

5W PR

NOVEMBER 21, 2023

Canva The arrival of Canva on the plugin scene opens up a world of creative possibilities. This versatile tool can generate social media posts, design videos for platforms like Instagram Reels and TikTok, craft website templates, and even create presentations—all within the chat interface.

Travel 78

Travel Hotels Infographics YouTube 78

ImPRessions - Crenshaw Communications

JULY 21, 2017

In public relations w e’re always looking for tools to help produce quality content for clients as well as our own brand. And there are tools that can save time while improving topic choice, leads, and writing style. Save time and talent with PR tech tools. Or check out blog topic generators from HubSpot or Portent.

Infographics 157

Infographics Writing Tools Google 157

Ishmael's Corner

MAY 10, 2015

With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns. BTW, the Buffer blog serves as a poster child for thought leadership. - HootSuite : A social media dashboard for keeping an eye on people talking about your brand, responding to mentions and tracking keywords.

Tools 60

Tools B2B Software Storytelling 60

PR 20/20

FEBRUARY 20, 2023

An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Some examples of content marketing include: Infographics. Some examples of inbound marketing tactics include: Social media. Search engine optimization (SEO).

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Frederik Vincx

JULY 17, 2023

Principles of our storyselling approach Teach own learnings: Everything we learned, we documented in videos, blog posts, infographics, Build practical solutions: We built a bunch of tools and services to make life easier for our target audience. You can find the majority of our learning publicly on our website.

Software 78

Software System Training Enterprise 78

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. 4 Tips to Unleash Your Inner Content Creative Genius. In this post, we featured four tips to get your creativity flowing. This post features an infographic from Bubblegum Search on the evolution of SEO—starting in 1945.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Buzzstream

MARCH 13, 2024

Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Tip: Brands get creative and overlap hero content types.

Digital PR 71

Digital PR Construction Case Study SEO 71

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. However, remember that AI should not replace human-written content and creativity. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 105

Trends YouTube Video Social Media 105

PR Fuel

APRIL 2, 2021

Craft a Creative Headline. You want to be creative while also making sure the headline is short, concise, and informative. Blog About It. A great way to boost the exposure of your press release posts is to blog about them. Adding a blog to your website is great for many reasons.

Social Media 62

Social Media Media Mobile Infographics 62

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. However, remember that AI should not replace human-written content and creativity. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Engage PR

SEPTEMBER 13, 2021

Content creation is an essential tool to increase the profile of your business. Content can come in many forms, such as blogging, email, social media posts, digital adverts, video, infographics and more. By Kate Cruickshank, communications advisor. Who are your customers and what would grab their attention and engage them?

Infographics 60

Infographics Education Social Media Content Marketing 60

Prohibition

AUGUST 23, 2023

Track and Measure Performance : Utilise tracking tools and analytics to monitor the performance of your influencer campaigns. This can be done through social media analytics or tracking tools provided by influencer marketing platforms. Thankfully, there are various tools and platforms available to streamline your efforts.

Retail 62

Retail Marketing Advertising Advertising 62

Marketwired

MARCH 22, 2016

This is post 5 of our 5-part #CreativePR blog series. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. Before you begin a creative PR campaign, define your specific goal(s) and detail how your strategy and tactics support it.”. Read the entire series here. .

Measurement 100

Measurement Data Creativity Viral 100

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. For example, here are the guest post guidelines from the Hubspot blog. Subject Line: Infographic for [Website Name] Hi [First Name], I saw you shared [Research Page Title] (personalize).

Pitching 87

Pitching Infographics Survey Resources 87

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. 5 Steps to Reimagine Your Blog.

Blogging 51

Blogging Brand Branding How To 51

The Hoyt Organization

NOVEMBER 16, 2023

When new followers come across a testimonial from a thrilled client praising your creative genius, this positive feedback could encourage them to contact you for their needs. Host A Contest Or Giveaway Everyone enjoys a freebie, and this allure can be harnessed into a powerful marketing tool: contests or giveaways.

Social Media 52

Social Media Media Instagram Infographics 52

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. Those who work to generate high-impact coverage get to know contacts personally and use creative follow-up to gain a reporter’s interest.

Agency 136

Agency Analytics Creativity Social Media 136

Cision

JUNE 2, 2017

A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Also take a tour of their websites and blogs. Do they have a blog? Cool infographics. You know the ones I mean. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. Our spring blog series will dive into this topic. When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What Are Personas (Empathy Maps) & Why They Are Effective. What would you rather read?

How To 120

How To Tools Viral Exercises 120

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

Cision

JANUARY 6, 2016

Move on from the staid old blog posts and white papers to more interactive content. How-to videos, video testimonials from existing customers, infographics about industry trends, and even inspirational quotes set against picturesque background images are fair game for a more exciting social media presence. Are you ready for it?

Social Media 120

Social Media Media Airlines Video 120

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Our team uses these tools, too! The tool takes that information and develops an original long-form piece of content that focuses on important KPIs.

Google 90

Google SEO Trends Content Marketing 90

ISEBOX

SEPTEMBER 29, 2016

At the beginning, when they first started creating and publishing releases, they were using these beautiful, rich infographics as their hero image for the releases. Their performance was great for the first four or so campaigns, and each one included the gorgeous infographics. Make That Multimedia Download-able.

Infographics 70

Infographics Comparison Energy Video 70

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: CMS logins to blogs, content libraries, asset pools. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

DECEMBER 10, 2015

Enter Canva , one of many new tools for simplifying the creation of graphics. They standardize design tools that are typically hidden in a professional design program’s labyrinthine UI. This way, you don’t have to go to design school to make a simple blog image or email newsletter header. Include Only the most Relevant Messages.

Infographics 60

Infographics Tools Guidelines Writing 60

Buzzstream

FEBRUARY 15, 2024

High Estimated Sitewide Organic Traffic You won’t be able to tell the actual monthly traffic with any tools, but most can give you estimated organic traffic. Use a tool like Ahrefs Site Explorer to see the organic site traffic. Using a tool like Ahrefs Site Explorer, you can see the progression of a link profile over time.

How To 71

How To SEO Google Examples 71

Buzzstream

MAY 19, 2022

The data can come from a survey purchased through a tool like Yougov, Survey Monkey, Harris Poll, etc. Using a keyword research tool, like Ahrefs, look for lower competition keywords. They have been repeating a survey for years to compile their blogging statistics and rank for the keyword. Or it can come from internal data.

Survey 90

Survey How To Reddit Pitching 90

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Critical Mention

NOVEMBER 6, 2018

Alternatively, you can create an infographic displaying the same information. A great program to vastly improve your writing is Grammarly, which most creatives use when creating content that they’re sending to the masses. Essayroo and Boomessays are two leading online editing tools to help you structure and format your brand story.

Social Media 65

Social Media Media Writing Infographics 65

Solo PR Pro

OCTOBER 18, 2022

We offer everything from strategic communications to public relations, marketing, branding and creative services. Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications.

Media Relations 97

Media Relations Media Social Media Internal 97

Cision

NOVEMBER 27, 2015

Depending on what tools are already available to your business, you may have to implement new technology to allow you to track conversion-driving activities on your website. White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask. requests for information or quotes) on the site.

Strategy 120

Strategy How To Data Infographics 120

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Jay Baer (@jaybaer) August 19, 2015. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 10, 2019

AI tools will be used by top tier marketers on a daily basis to craft and test content and messaging. The tools and channels that served us well and we’ve been mastering (e.g. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”.

Marketing 99

Marketing Content Marketing Advertising Advertising 99