Mindful Marketing

APRIL 1, 2024

Over the last 10 years, the market for sports and exercise-related rehydration has burst open. First, Aquafina is a creative name that evokes relevant positive perceptions for the brand. ” Subscribe to Mindful Matters blog. Among the leading competitors are Body Armor, Powerade, PRIME, and Electrolit.

Brand 85

Brand Branding Sports Chemicals 85

prTini

DECEMBER 14, 2015

PR pros are often encouraged to think outside the box, but that doesn’t mean creative ideas just come pouring out of our brains all the time. Last month, I spoke at PRSA International / PRSSA National Conference about creative PR. During both panels, questions came up about what PR pros can do to get creative juices flowing.

Creativity 28

Creativity Exercises Conference Content Marketing 28

PR in High Definition

NOVEMBER 30, 2023

Reading and digesting information helps us in many ways whether it’s inspiration for a blog, learning something or just keeping up to date with the world. More exercise Walk into a gym in January and no doubt it will be heaving with people trying to shave off the pounds after Christmas. And we should be doing more if it.

Exercises 71

Exercises Employee Energy Communications 71

Shift Communications

MAY 17, 2023

For a fun exercise, ask ChatGPT to write your bio. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. How we use it: to spark creativity and speed up the cycle between ideation and execution. (AI hallucinations are real. Accelerate work but know its limits.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

For a fun exercise, ask ChatGPT to write your bio. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. How we use it: to spark creativity and speed up the cycle between ideation and execution. (AI hallucinations are real. Accelerate work but know its limits.

Publicity 78

Publicity Guidelines Training Transportation 78

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Karen Freberg

MARCH 12, 2021

Besides this blog post, I have created tweets, Instagram stories, feed posts, Facebook updates, and even a TikTok video about this very cool experience. I saw these videos and I am so inspired by my students and their creativity! This activity went over so well, I think I may implement this type of exercise for future courses!

Video 122

Video Exercises Creativity Twitter 122

5W PR

JANUARY 16, 2019

Always exercise your creative muscles whether through reading, cooking or drawing. Crafting stories for media is a major part of what we do every day, so the more creative your brain is the better! The post 5W Spotlight: Brenna Goodsitt appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Stephen Waddington

MAY 19, 2019

Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture. Breathing exercises, fresh fruit and yoga aren’t going to help if an organisation has a sick culture. I don’t usually post anonymous blogs, but this is an important issue and I verified the identity of the author via two sources.

Policies 60

Policies Exercises Resources Employee 60

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. In an ideal world, within a week or two they are awarded the business or informed that they didn’t make the cut. More media respect for the public relations industry.

SEO 200

SEO Pitching Agency Exercises 200

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Marketwired

MARCH 8, 2016

This is post 4 of our 5-part #CreativePR blog series. Blogs, feeds, and podcasts are endless sources for triggering ideas, but at the end of the day, the concepts that we know will work for our clients and bring the results we want are often born in the brainstorm that takes place within our own team. .”

Internal 100

Internal International Exercises Tools 100

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. A terrific foundational exercise for a 15-year-old. ChatGPT’s blog lacks specifics, anecdotes, cultural references, stylistic oomph. Gretchen Krueger : What I’ve noticed is the lack of creative content.

Education 52

Education Training Technology Journalism 52

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. As you continue to hone your craft (as I try to do), here are some of the exercises I put my writing (and those of my guest bloggers) through on a daily basis, to see if it looks as attractively as it (I think) reads. D’oh, you say.

Blogging 86

Blogging Writing Facebook Twitter 86

Bad Pitch Blog

SEPTEMBER 17, 2009

Creativity is almost impossible to define. Anna Sandilands and Anna David, who quit Starbucks to found a company notably called Lucid, have appealing perspectives on creativity, both from their experience at the coffee lords and from an astounding 2006 research project on behalf of Apple Computer. Daydream, believe it.

Creativity 46

Creativity Exercises Corporate Interviews 46

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

Stephen Waddington

MAY 19, 2020

Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. Those insights will lead to better briefs to inform creative and content. Established examples include Joe Wicks’ daily exercises, Martin Lewis’ financial information and Sophie Ellis-Bextor’s disco sing-a-longs.

Crisis 151

Crisis Government Energy Community 151

The Proactive Report

JUNE 17, 2018

Research uncovered the fact that damage to unsupported breasts during exercise is, in fact, a medical issue and an expert at a UK University had done in-depth scientific research on the topic. Don’t slap a stock image on a blog post just because you know you need an image. It must be interesting, different, and creative.

B2C 157

B2C Study Exercises Sports 157

Stephen Waddington

JUNE 9, 2017

Planning, creativity and measurement lies at the heart of campaigns. Creativity – in the shift to new forms of media it’s easy to forget the importance of creativity as a means of public relations engagement. This exercise is no different with 94% of respondents citing is as important. Management. Thanks for stopping by.

Publicity 111

Publicity Survey Measurement Community 111

Stephen Waddington

MAY 2, 2020

People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. I’m writing on my blog more than ever. We’re using large quantities of flour for flat bread and pancakes. Sticks are gathered on daily walks to make campfires in the back garden.

Transportation 84

Transportation Government Community Facebook 84

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. In an ensuing training exercise, and in the absence of access to higher-level leaders, I launched rotary-wing attack aviation in response to an enemy incident. Give our services a try. Document content types.

Marketing 86

Marketing Guidelines Social Media Conference 86

Bianchi Biz Blog

FEBRUARY 18, 2021

And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. So over the years, I have read hundreds of articles and blog posts about how to get faster. This willprovide you with fresh perspective and ideas for new, creative approaches. Stay with me here.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Cision

OCTOBER 6, 2015

To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. One exercise that helps is to give the spokesperson a lot of leash during the practice interview. Images: Steve Jurvetson , goddard studio 13 , Cory Doctorow ( Creative Commons ).

Interviews 120

Interviews How To Healthcare Media Training 120

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. By contrast, junior can write a blog post and publish it with little or no review. What stood out for you?

Survey 102

Survey Report Media B2B 102

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

ImPRessions - Crenshaw Communications

APRIL 18, 2017

With more agencies using their website, blog, and social media platforms to showcase what they do best, it’s much easier to quickly narrow down top contenders. Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. We say, go ahead and break that rule.

Skype 136

Skype Conference Agency Product Launch 136

Action PR

MARCH 26, 2020

In fact, this is the main contributor to good heart health outside of exercise. The CPD area includes diverse topics including, nutrition and dieting, bodyweight and functional training and exercise prescription including kettlebells and suspended movement training and online training techniques. Each evening plan for the next day.

Exercises 52

Exercises Training Local Crisis 52

PR in High Definition

DECEMBER 16, 2019

Reading and digesting information helps us in some many ways whether it’s inspiration for a blog, learning something or just keeping up to date with the world. More exercise. Instead of going in at the deep end when it comes to exercise, try making small changes. And we should be doing more if it. More face-to-face time.

Exercises 62

Exercises Energy Social Media Resources 62

Waxing UnLyrical

SEPTEMBER 20, 2018

As those of us who have been doing this exercise since, seemingly, the beginning of time, the quick answer is, “It depends.”. Image: James & Carol Lee via Unsplash, Creative Commons CC0. He blogs at A Professor’s Thoughts. Sorry, Colonel Jessup … my publics can handle the truth.

Ethics 65

Ethics Nonprofit Guidelines Exercises 65

Sword and the Script

DECEMBER 24, 2016

It’s a little more involved to perform an analysis of tweets for an entire year, but it can be done with a little creative use of the export tool and some spreadsheet yoga. B2B PR Sense Blog: How to write press release headlines that people actually read. Marketing Land: Why the blog post is killing the press release.

Twitter 60

Twitter How To B2B Analytics 60

Prohibition

MARCH 16, 2021

Which of these do you think is a more compelling piece of content; A blog post and video highlighting to customers how to effectively wrap awkwardly-shaped presents, from footballs to Wendy houses. The key to getting value from this exercise is in asking the right questions and building up very detailed personas of your key customers.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Waxing UnLyrical

MAY 17, 2018

As we did a mock exercise replicating a TV interview, each of us took the approach that felt most comfortable or that we thought would be most effective. Post-exercise feedback: “That sounded sterile and unconvincing.”. I am humbled to have this moment on her blog and want her to know how much she is in my thoughts.

Exercises 82

Exercises Interviews Groups Video 82

The Hoffman Agency

AUGUST 21, 2019

Through this exercise, we learned some things: Our families surprising understand more about what we do than we expected. Creative word choice and levity occur naturally when there is a comfortable interview environment/preexisting relationship; i.e., my own father’s creation of the word, “millennial-ish”.

Storytelling 31

Storytelling Technology Publicity Exercises 31

Cision

JULY 29, 2015

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? They’re listening to you while they exercise or drive to work. Some people don’t read long blog posts. Campbell , Junya Ogura (Creative Commons). This all adds up to podcasts being a valuable tool for brands!

Interviews 120

Interviews Comparison Video Exercises 120

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. We are, by calling, relationship builders.

Meeting 98

Meeting Ethics Storytelling Publicity 98