Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: Bulk Blog Topics Generation.

Blogging 60

Blogging Conference Content Marketing Writing 60

Contently - Strategy

MAY 11, 2024

” This group is also 50% more likely than other generational cohorts to conduct local searches while they’re on the go. When executed well, a local SEO content strategy can offer mom-and-pop shops the chance to spar with enterprise-sized businesses with multiple locations. food festivals, culinary awards, state fairs).

Local 97

Local SEO Strategy How To 97

Stern + Associates

AUGUST 29, 2017

B2B companies that regularly blog generate 67 percent more sales leads than non-blogging companies. Here are four B2B blog best practices. B2B Blog Best Practices: Write for a Real Person. The post B2B Blog Best Practices that Win You Business appeared first on Stern Strategy Group.

B2B 74

B2B Blogging Groups Writing 74

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. That means you need to write messaging that’s completely client-concentric. Write like you talk.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Critical Mention

NOVEMBER 9, 2018

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. Its blog is also very educational. Holmes Report. holmesreport. SCHEDULE A DEMO.

Blogging 61

Blogging Resources Internal International 61

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Trends Report B2C 45

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Keep your content marketing separate and distinct. Write with journalistic ideals.

Government 139

Government Survey Ethics Media 139

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. To put it another way, predictions are equal parts analysis and aspiration.

Marketing 215

Marketing Content Marketing Social Media Employee 215

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. LinkedIn Pulse takes your ability to promote your company’s content to a new level by sharing your knowledge in highly targeted way s. 5) Reach a different type of audience than your company blog.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. When I am writing or editing others’ work, I personally use Grammarly Premium. Purina issued a statement after its investigation found no issues.

Ethics 98

Ethics Crisis Transportation Airlines 98

Polaris

MAY 14, 2015

Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. My goal is to write more clearly and avoid overly complicated sentences. Then, I had to learn how to write more actively. Samuel belongs to the group that focuses on environmental concerns.

Writing 100

Writing Course eBook Measurement 100

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Blogs, including independent and corporate blogs, can be credible.

Survey 96

Survey Industry Leadership Study 96

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. By popular request, users can now also group by syndication and publication.

Software 207

Software Analysis Comparison Trends 207

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them.

Tools 120

Tools How To SEO Writing 120

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

Flack's Revenge

NOVEMBER 29, 2017

I had to learn more, and asked Mark if he’d entertain some questions for the blog. By 2014 it was obvious that video was the rising star of content marketing. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Sword and the Script

AUGUST 17, 2019

Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? The answer may well depend on how much traffic you want to glean: “With data showing that B2B companies that publish 16+ blog posts per month receive 3.5

Study 61

Study Survey B2B Advertising 61

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Contently - Strategy

MARCH 22, 2024

This means you have content that observes a set of best practices to improve the appearance, positioning, and usefulness of your various forms of content. This applies to all sorts of content, including blogs, videos, podcasts, and content offers like e-books. This helps your content gain recognition on SERPs.

SEO 52

SEO How To Engineering Mobile 52

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Priscilla is the marketing coordinator for Critical Mention.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! group, business owners have hundreds of options for creating a much more personalized domain name that makes it immediately clear what they do and whom they serve. and name.kitchen, where she does media relations, content marketing, and social media.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack). AI-generated content is picking up steam. It helps us stay on top of breaking news as well as the personal chat from journalists and influencers we want to reach.

Pitching 136

Pitching Agency Tools Resources 136

PRSay

JANUARY 4, 2022

If so, join PRSA and Ann Wylie at one of their 2022 writing Master Classes. You’ll learn to write web pages, press releases, emails, content-marketing pieces and more. As we say farewell to 2021, let’s resolve to use these writing best practices in 2022: Master a better writing process. Happy New Year!

Writing 205

Writing Web Training Content Marketing 205

Melissa Agnes

JULY 2, 2014

There’s an episode of Girls where aspiring memoirist Hannah Horvath, played by Lena Dunham, decides that she wants to quit her job writing advertorials for Neiman Marcus at GQ. She wanted to be her best creative self, writing for a greater cause than simply selling a product. Your mic is always on.

Reputation 250

Reputation Print Customer Service Creativity 250

Cision

JANUARY 9, 2017

But this post isn’t about helping you write your book. Kawasaki has worked both with publishing houses and self-published, and his understanding of each helps to give perspective to the different aspects of writing and editing a long-form piece of content (book). The Book Patch. IngramSpark. CreateSpace (Amazon).

Print 120

Print How To Local Customer Service 120

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

PR 20/20

JANUARY 17, 2023

Case in point: Gartner Group found that B2B buyers are typically 57-70% through the buying cycle before reaching out for help. It's a new age for marketing. Find out what they do and don't like on your site and how they interact with current content offerings. These might include: Top visited blog posts or site pages.

Strategy 52

Strategy How To Technology B2B 52

ImPRessions - Crenshaw Communications

APRIL 24, 2018

If your company has an innovative product and/or great customer service, you’re in a position to ask clients to write online reviews or blog about their great experience using the product. Bylined content. The worst thing that happens is they say no. Top ways to work with influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Critical Mention

MARCH 13, 2019

I started writing the blog in 2009, and the speaking and books followed on not too much later. Q: Sales and marketing have become increasingly intertwined in the past few years. More communication and focus on client acquisition as a problem sales and marketing need to solve together can enable better results.

Interviews 65

Interviews B2B Measurement Blogging 65

Critical Mention

JULY 20, 2018

Long before content marketing became an important tool for PR pros, Bill Gates famously declared, “Content is king.” The rise of social media and internet marketing has proven him right. Today, most businesses recognize content marketing as an effective tool in building their brand and increasing company profits.

Writing 63

Writing Content Marketing Tools Customer Service 63

Sword and the Script

APRIL 29, 2017

Instead of taking a hatchet to the budget, I’d suggest P&G re-allocate some of that ridiculous spend in display and programmatic ads into content marketing and PR. Now you might not agree with me, but that’s what I’m after: few topics ignite heated debate in marketing circles like the subject of ROI or proving value.

Marketing 68

Marketing Measurement Content Marketing Survey 68

David PR Group

AUGUST 4, 2014

In the public relations business back in the day (there it is again), we would write press releases and distribute them to reporters at dailies, weeklies and those four television stations. We wanted our so-called partners to write or broadcast stories about our clients. We used (cue gasp) postal mail and later faxes and then e-mail.

Television 76

Television Groups Storytelling System 76

Burrelles Fresh Ideas

MAY 30, 2023

Bring in outside contractors and disability rights groups to educate your team on the breadth of hurdles some people live with and how this impacts their ability to use online materials. Ensure they understand how adaptive technology, such as screen readers and executive functioning adjustments, apply to PR content delivery.

How To 40

How To Ethics Education Creativity 40

Contently - Strategy

OCTOBER 9, 2019

The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.

Marketing 108

Marketing How To B2B Exercises 108