5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. These are the consumers of today and tomorrow, making TikTok an invaluable platform for lifestyle brands to engage with a younger demographic.

Trends 78

Trends Brand Branding Viral 78

Shift Communications

MAY 24, 2022

By Kelsie Axelrod, Director, Consumer. Influencer marketing is still on a bull run, and we are all in. It has become an essential arm of any consumer marketing program. But nowadays, influencer marketing strategy is not just about finding social media stars with big followings to post your products and news.

Strategy 97

Strategy Marketing Guidelines Creativity 97

5W PR

AUGUST 10, 2021

Although back then the company was promoting its products to the older generations of consumers, after assessing emerging market trends , it decided to switch to a younger target audience. It did this successfully with a bold marketing campaign.

Brand 88

Brand Branding Marketing Viral 88

Mindful Marketing

OCTOBER 17, 2020

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It was a frightening experience. However, the video went viral, gaining over 46 million views and almost 8 million likes, while also grabbing mainstream media attention from the likes of CNN to NPR.

Consumer 68

Consumer Viral Video Social Media 68

5W PR

SEPTEMBER 19, 2023

Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly. This level of personalization increases engagement and helps build stronger connections with consumers. Viral content In the digital age, content can become viral overnight.

Viral 78

Viral Digital PR Storytelling Reputation 78

Onclusive

MARCH 24, 2022

Welcome back to our blog series on Demystifying PR Measurement! Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it.

Measurement 396

Measurement Data Hotels Viral 396

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? Here are three ways marketing should fight falsity: 1. Meanwhile consumers’ thresholds of tolerance get pushed higher and higher. ” ​ Subscribe to Mindful Matters blog.

Marketing 77

Marketing LinkedIn Technology Comparison 77

NewsWhip

FEBRUARY 28, 2023

The average consumer’s attention span is short. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. Data backs it up.

Video 148

Video Brand Branding Instagram 148

Sword and the Script

DECEMBER 9, 2014

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. These were however, solid blog posts, but just not of the epic variety…or so we thought. Dark Social: Antimatter to Viral Fixation. Dark Social Marketing? Back to Basics.

Viral 115

Viral Marketing Web Case Study 115

Onclusive

NOVEMBER 8, 2017

At last week’s The New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. What is required right now is for us to rethink the marketing equation based on a bunch of changes that have happened over the past decade.

Communications 170

Communications Marketing Enterprise Case Study 170

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. Influencer marketing to spread the word. This is crucial when starting up a new tech firm, as you can’t afford to delay marketing and PR efforts. Worldwide tech spending recently topped $5.1

Social Media 78

Social Media Strategy Media Reputation 78

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Brands know they should listen to consumers, but what about listening to employees? Corporate Blogs Are Making a Comeback – Big Time. Never fear!

Social Media 62

Social Media Trends Marketing Viral 62

Mindful Marketing

JULY 4, 2020

by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism.

Marketing 74

Marketing Pharmaceuticals Policies System 74

5W PR

FEBRUARY 17, 2021

For today’s marketers, it’s figuring out what the next big consumer trend will be. The “born” trendspotters are social marketers. But the marketers who jumped aboard early had a tremendous advantage. What are the content consumers sharing and talking about the most? The first place is the brand’s social feed.

Consumer 97

Consumer Trends Viral Survey 97

5W PR

OCTOBER 26, 2020

The demand might be high for a period of time, but one of the frequent downsides to newer companies is that they cannot keep up with the demand from consumers. The marketing team can create a targeting strategy that’s going to turn the leads into clients, and depending on the company’s industry. Popularity.

Viral 88

Viral Employee Small Business Data 88

Critical Mention

NOVEMBER 26, 2018

Using an influencer to boost awareness of a product or service has been part of marketing for centuries. In today’s digital age, influencer marketing has evolved tremendously, but its core remains the same. We’ve listed six reasons influencer marketing is critical for your business today: 1. They create fresh content.

Marketing 80

Marketing SEO Advertising Advertising 80

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Pack Up the Trunk.

Blogging 77

Blogging Company Engineering Airlines 77

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like.

Brand 60

Brand Branding B2C B2B 60

5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. Companies in the SaaS industry can use all of this data to provide insights into their target market or predict industry trends, which can then be pitched to relevant outlets or journalists.

Company 88

Company Strategy Viral Data 88

ReimaginePR

AUGUST 29, 2016

Here’s a handy social media marketing checklist. Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. The level of precision marketing can be scary, to be honest. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube. His agency focuses on blogging, sales and website pages and eBooks. billion to $9.1

Film 131

Film Viral YouTube eBook 131

Marketwired

MARCH 10, 2016

Content marketing is no longer optional as part of an overall digital marketing plan. If you look at the content that is most virally shared online, it is often shorter-form content, including 90-second videos, vines,gifs, and lists. [By Karen Geier]. Well, the numbers do sometimes lie. You would probably run fast.

Viral 116

Viral Banking Content Marketing Video 116

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

David PR Group

JULY 21, 2014

What do every great movie, book and marketing campaign have in common? Now this may seem like an old mantra, but as Internet marketing dominated our agendas in recent years, we focused our energy heavily (and a bit too much in my opinion) on keywords, tags, short-form posts, tweets, etc. The answer: a great story. –John.

Storytelling 80

Storytelling Marketing Viral Energy 80

Prohibition

FEBRUARY 27, 2023

Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way. This is a great example of how simple but well done content can go viral.

Brand 62

Brand Branding Viral Fashion 62

NewsWhip

SEPTEMBER 1, 2022

This blog is a guest piece from Chris Smith, Senior Strategist at the Red Consultancy, who used NewsWhip data in their latest report on the World Cup and Christmas. The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men.

Brand 78

Brand Branding Data Viral 78

Prohibition

JULY 21, 2023

Really, how could we not be with all of the weird and wonderful marketing campaigns that have come out of the film’s promotion? Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. million views. Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Blog Posts.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. This is particularly likely with high-performing content that achieves some degree of viral reach.

Ethics 73

Ethics Social Media Trends Viral 73

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. Where they crossed the line of moral behavior was writing a blog post on how to benefit from a tragedy that still had everyone reeling, then attempting to educate marketers on how to leverage the opportunity.

Pitching 272

Pitching Viral Interviews Education 272

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. They even published a blog post explaining what happened to the developer responsible for the crisis who became popular as “team-member-1” on social media.

Crisis 271

Crisis Brand Branding How To 271

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. To make the most of a sage persona, create a long-form content blog to generate traffic.

Brand 273

Brand Branding Consumer Social Media 273

Waxing UnLyrical

FEBRUARY 26, 2013

Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. Sufficed to say that as dry as I write, I probably won’t be going viral anytime soon.

Viral 102

Viral Advertising Advertising Study 102

PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

MaccaPR

JUNE 27, 2018

From Airbnb’s " We Accept " diversity drive to Patagonia’s " The President Stole Your Land " campaign against the Trump Administration’s order reducing the size of two national monuments, there’s no de nying t hat our political climate has galvanized marketers to speak up on the socio-political issues that engage consumers today.

Brand 70

Brand Branding Marketing Retail 70

Prohibition

APRIL 18, 2023

It is no secret in the world of social media marketing that video content can help your brand standout. Food and drink brands are one of the sectors that seem to real nail video content marketing. Innocent’s video content is part of the reason it is able to communicate its brand messages in a competitive, noisy market space.

Video 62

Video Sports Brand Branding 62