Initiative Q’s Viral Loop
NOVEMBER 2, 2018
Initiative Qs go-to-market strategy is a powerful viral loop. First, let’s take a closer look at their powerful viral loop: The countdown timer is actually an amount of money you’ll earn by signing up — and the number is automatically decreasing and thus creating a sense of urgency. Thus far, the viral loop is nothing out of the ordinary; it works in much the same way as most other viral loops do. See also Viral Loops (and some Math).