Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Overview of Your Company And Blog/Resources Sections. Word document? Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

We’re a little wary of the fully-automated micro-influencer platforms used by some DTC and other consumer brands, but, as always, research and testing goes a long way. But much of it can be automated, allowing more time for developing the creative subject line or the new launch idea. Nail the right database for media research.

Pitching 136

Pitching Tools Agency Resources 136

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. So Much Data.

Report 81

Report Data SEO Analytics 81

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues.

Strategy 88

Strategy Analysis Small Business Measurement 88

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. So Much Data.

Report 52

Report Data SEO Analytics 52

Waxing UnLyrical

JUNE 14, 2018

It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. If you start collecting an invoice for expenses, save the receipts or documentation and provide it to your accountant. Write Off Job Expenses.

Print 71

Print Resources Technology Interviews 71

PR in High Definition

JULY 24, 2017

It’s well-documented that Londoners see in the region of 130 adverts each day by the time they get to work. Know your audience : Understand how your prospects live, work and consume information. Unfortunately, we also run the risk of distracting people with our campaigns and inadvertently causing a form of stress.

Technology 59

Technology Consumer Creativity Marketing 59

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team.

Government 103

Government Education Print Ethics 103

Karen Freberg

DECEMBER 18, 2019

articles, blog posts, videos, etc) and create blog posts on various subjects. Part 1 is still the audit – same as shown in my social media book – but Part 2 is the creative activation of these insights for the personal brand. What does this mean? I had my students curate content for the community (ex.

Social Media 52

Social Media Media Video Course 52

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. Do your best to debunk them with solid evidence i.e., figures and statistics, documents or expert witnesses.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Beyond PR

APRIL 22, 2016

Every business is different and what needs to be in your response plan will require careful research, documentation, and frequent revision. This can be time-consuming and difficult to stay on top of so be sure to share the burden. Her team leads social media, PR, creative and blogging for the brand.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

Waxing UnLyrical

NOVEMBER 9, 2011

And then I lose all the ideas that I had and that dark knight of blogging – writer’s block – gallivants in. Since I typically send the posts in as Word documents, when I wrote them, I’d switch over to Word and get through them much more quickly than I thought I would. “Curses, Sir Bloch,” I sputter.

Writing 74

Writing Blogging Course Twitter 74

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. The "Unzipped" brand publishing platform that offers "a deeper look inside Levi Strauss" through Throwback Thursday vintage photos and blog posts on its culture and social progress.

Corporate 48

Corporate Examples Storytelling Brand 48

The Hoffman Agency

JULY 16, 2019

I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”.

Creativity 41

Creativity Energy Ethics Strategy 41

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. A piece of “intelligent” content can be created once and served up in many places automatically e.g., blog article served up on an Apple Watch or Google Home. Now that’s intelligence.

Writing 72

Writing eBook Case Study System 72

Mindful Marketing

FEBRUARY 12, 2022

Irreverent Humor : ClickUp – Declaration While many consider the authors of America’s Declaration of Independence heroes, ClickUp’s commercial depicts many of them as bumbling fools , particularly the nation’s second president, John Adams, who somehow misplaces the newest version of the foundational document.

Advertising 81

Advertising Advertising Chemicals Energy 81

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. This helps marketers gauge consumer search behaviors over time to fuel content ideas. Do you have a documented content strategy? Unsure how?

Google 90

Google SEO Trends Content Marketing 90

Buzzstream

MAY 19, 2022

They have been repeating a survey for years to compile their blogging statistics and rank for the keyword. Another consumer survey from Fashion Revolution , which ranks for “fashion survey,” only gets 50 searches per month but has accrued 201 linking root domains consistently since it was published a few years ago. .”

Survey 90

Survey How To Reddit Pitching 90

Journalistics

MARCH 24, 2015

You need a digital content strategy because your audiences want you to engage and interact with them in different ways, with relevant content that aligns to the ways they choose to consume and share the content you provide. For each audience subgroup, you must understand how they consume content. Content marketing? Influence marketing?

Strategy 72

Strategy How To Measurement Analytics 72

PR 20/20

MAY 24, 2018

The key is to gather a group of creative people with shared interests who want to collaborate, and learn from each other. Blog subscribers. How do they consume information? Established blog. What if we could spend less time planning , and more time doing ? When defining audiences, consider the following: Website visitors.

Marketing 40

Marketing Comparison Internal International 40

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature. Still reading? One Where Good Guys Win. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Blog - If you maintain a blog, craft a post (or two) that relates to your new content offer with a call-to-action button at the end inviting readers to your landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. CSR Is a Popular Use Case That Often Lacks Creativity. CSR Is a Popular Use Case That Often Lacks Creativity. Reports + Data Are the Biggest Differentiators.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. CSR Is a Popular Use Case That Often Lacks Creativity. CSR Is a Popular Use Case That Often Lacks Creativity. Reports + Data Are the Biggest Differentiators.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. 5 Steps to Reimagine Your Blog.

Blogging 51

Blogging Brand Branding How To 51

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. A content strategy is a living document. When first documenting a strategy, your initial goals are more like educated guesses. So being able to scale content with limited resources is key.”.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Buzzstream

NOVEMBER 10, 2020

Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. This is time consuming, while doing all of the aforementioned tasks. It forces you to get creative and can open up possibilities you would never have considered had you rushed it.

Pitching 164

Pitching Writing Digital PR How To 164

PR Conversations

APRIL 21, 2016

Relationships with employees should be much more involved, intimate and long-term than similar ones with consumers and even B2B partners. As Kirstene Stewart states, “Homogeneity is a creativity killer.” Go ahead and laugh at my “creativity” because if you think too hard about it you might just cry instead.).

Employee 40

Employee Internal International Corporate 40

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Broadband internet access became a mainstream consumer proposition in 2000.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Creative employee communications. Test, test, test.

Marketing 168

Marketing Employee Content Marketing Training 168

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. She also gets a mention in the article.

Publicity 164

Publicity Ethics Data Community 164

Masters in Communications

FEBRUARY 12, 2022

The earliest examples of written documents identified as such are the Kish Tablets. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. They tended to be religious or governmental in nature, with religion and ritual far more likely in these earliest phases.

Ethics 52

Ethics Communications Print Television 52