Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Contently - Strategy

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly.

SEO 98

SEO Engineering Content Marketing Google 98

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. AirPR: When business are launching a PR or content marketing campaign, what are the key elements they should focus on? We keep things simple.

Interviews 284

Interviews Radio Small Business Pitching 284

5W PR

SEPTEMBER 13, 2023

With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience. This approach aims to provide consistent messaging, optimize resource allocation, and enhance customer experiences across the entire consumer journey.

Brand 78

Brand Branding Media Resources 78

Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. My frame of reference is in knowing what is possible, as compared to what is demonstrated. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Yeah, not many.

Social Media 118

Social Media Study Blogging Company 118

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. But content also includes your press releases, corporate communications and annual report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

5W PR

FEBRUARY 17, 2020

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. This may include print media, digital platforms, websites or social media pages, as well as all the content on those channels. Traditionally, there are three types of media: paid, earned and owned.

Media 103

Media Print Advertising Advertising 103

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

The Proactive Report

DECEMBER 14, 2014

Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. This fact would have been material to consumers in their purchasing decision regarding the PS Vita. Content Marketing Mastering Social Media'

Guidelines 168

Guidelines Training Employee Social Media 168

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging? Learn what is needed to get started and how this model can help your content and social media strategies.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Cision

APRIL 12, 2016

An organic audience refers to those who are driven towards your website or blog through unpaid distributions. Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Create a strong content marketing plan. You should also consider what types of content your audience consumes.

Infographics 120

Infographics eBook Content Marketing Video 120

5W PR

JUNE 27, 2022

They’re also able to help businesses improve their omnichannel marketing efforts by targeting audiences across every channel that’s available to reach their consumers. Consumer Focused. The post Public Relations Strategies for Ad Tech Companies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Company 88

Company Strategy Publicity Advertising 88

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process.

Software 85

Software Case Study Pitching Technology 85

Cision

APRIL 20, 2015

We then consider how, when and where to publish and promote the content and activities. Owned content. Owned content is created content. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video.

Media 120

Media Content Marketing Infographics Fashion 120

Prohibition

APRIL 13, 2023

By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. If necessary, you can extract the audio from the video and edit it to remove any visual references.

Video 62

Video Infographics Social Media Instagram 62

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Sword and the Script

JANUARY 23, 2018

1) What effect do you think the rise of content marketing has had on marketing overall? Well, on one hand, it’s provided marketers with yet another catchphrase to hang their collective hats on. I joke that marketers can’t get out of bed without a new catch phrase or acronym to ‘play with.’

Marketing 71

Marketing Content Marketing Sports B2C 71

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Content Creation. Here’s where you should be putting your energy. Social Media. Responding to People.

Marketing 120

Marketing Comparison eBook Social Media 120

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. It refers to any content created by users themselves, rather than by a brand or business. It is content that is shared publicly on social media platforms, forums, or other websites.

Social Media 62

Social Media Strategy Media B2C 62

Buzzstream

MAY 9, 2018

Groups that reference past promotion get a further boost of +2.3%. Reference to past promotion. Refer to Past Promotion. References to past promotion are precisely what they sound like. SEO Content Marketers – A mixed bag, but shows that still the majority of value is derived from the initial outreach campaign.

Data 120

Data SEO Groups Pitching 120

Sword and the Script

JANUARY 22, 2019

He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. I see that we are at an inflection point in the history of how consumers and brands relate to one another and wanted to document it. He’s my guest on the first Off Script Q&A of 2019.

Brand 79

Brand Branding Banking Consumer 79

Prohibition

AUGUST 4, 2021

Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes. Social Media Marketing/Management involves: Social listening. Competitor Analysis.

Reputation 62

Reputation Brand Branding SEO 62

The Resolution Blog

OCTOBER 4, 2019

“When you spend ages on the PR side saying we don’t need your money , it’s hard going back to say that you actually do ,” says Jerrid , referring to traditional PRs who prided themselves on gaining coverage with little budget. Advertising is also learning from PR. and that isn’t changing anytime soon.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Marketing and sales integration.

Marketing 52

Marketing Analytics eBook System 52

Flack's Revenge

DECEMBER 5, 2017

Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier. I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects. Yet they’re really simply PR pieces.

Pitching 174

Pitching Journalism Video Advertising 174

PR 20/20

MAY 22, 2018

That world may be fictional, but doublethink is real—and it’s destroying your content creation efforts. Content marketers (like any content creators) are in danger of doublethinking their way to a practice more insidious than plagiarism: patchwriting. We consume more. Ravenous crowds want more content.

Content Marketing 79

Content Marketing Writing Tools eBook 79

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. BH: We’re all consumers. 1) Why start a business focused on B2B paid social?

B2B 82

B2B Social Media Company Marketing 82

Buzzstream

JUNE 5, 2024

Some people refer to digital PR as content-led link building. I refer to this as “jump-start link building.” Let’s look at how Hubspot does this with their Marketing Statistics post. In a Casper post I worked on, we chose a keyword—couples sleeping positions—and built a blog post around it.

Digital PR 62

Digital PR Examples Strategy Survey 62

Waxing UnLyrical

OCTOBER 19, 2015

Why: “The percentage of bloggers churning out posts quickly is declining and more bloggers are spending hours on every post,” writes Andy Crestodina as he reveals some expert insights and research that will make your blogging more compelling (check out Jeff Bullas ‘ narrative for a great story). ” 4. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

PR Fuel

MAY 27, 2021

Nearly 80% of content marketers incorporate press releases into their content marketing strategies. You can make a list of: Traditional news agencies (radio, TV, newspapers) Digital news outlets (blogs) Social media influencers (on Facebook, Instagram, LinkedIn, etc.). Try to tease the content within the email.

Guidelines 75

Guidelines SEO Social Media Engineering 75

Sword and the Script

SEPTEMBER 19, 2017

By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. Further, an encyclopedic blog will mean that your attorneys rank high in online searches.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Buzzstream

MAY 2, 2024

There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool. And the reason we started this company was because at all times we were using like five or six different tools to do our job as content marketers and SEOs.

Internal 118

Internal International Insurance Insurance 118