Sword and the Script

SEPTEMBER 1, 2020

For a size comparison, Cision reported $730 million in revenue with a net loss of $24.4 At the time of this writing, it wasn’t clear if Propel built broadcast monitoring tool itself or partnered with a mature provider to obtain it. Agility PR Solutions saw business up “4.9% from a year earlier in Q2 2020 and up 9.3% million (USD) up 9.5%

Internal 147

Internal International Tools Software 147

Mindful Marketing

MARCH 11, 2022

Of course, they pale in comparison to adult anxieties, like deciding who to marry or how to make the next mortgage payment. ” Subscribe to Mindful Matters blog. by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing What worried you as a child?

Comparison 89

Comparison Corporate Company Employee 89

The Hoffman Agency

NOVEMBER 28, 2022

Normally, I don’t dare entertain the self-comparison LinkedIn invites this late at night, but I’m in London, so it’s around 8 a.m. Public relations is writing-intensive and storytelling-driven, but it is also collaborative and team-driven. The post Flying into PR appeared first on "What's HAppening" Blog.

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

Sword and the Script

JUNE 7, 2022

As I write this post, the current asking price on OpenSea is $36,099.60. There’s no mention of salary comparisons, which is a long-standing issue in PR. Michael Bade, CTO and co-founder of Truescope writes “predictions” about capabilities he says PR software will include this year. See it here.”. PR tech mentions. earned $13.9

Software 85

Software Internal International Pitching 85

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Great businesses never miss a mention of their brand.

Analysis 105

Analysis Comparison Reputation Radio 105

Ishmael's Corner

JUNE 16, 2015

For example, we support the blog for a B2B company called Endicia (online shipping software). When it came time for the Endicia blog team to draft the annual shipping carriers’ rates comparison blog post, it was critical for this post to land high on the SERP (search engine results page).

SEO 60

SEO Tools Comparison Google 60

The Hoffman Agency

AUGUST 19, 2021

Writing has always been my biggest insecurity. It was her world and she excelled in it, whatever I did would lack in comparison. However, writing for PR reopened the door for me. The post Journey to the Center of the PR Industry appeared first on "What's HAppening" Blog.

Industry 36

Industry Comparison Technology Creativity 36

NewsWhip

JUNE 6, 2022

So in this blog, we will look at the communities that have the highest score (i.e. Of course, it’s not a direct comparison in this case, as here it’s at the post level rather than the url level, but it serves as a worthwhile proxy nonetheless.

Reddit 78

Reddit Community Analysis Comparison 78

Practical Law Construction

MARCH 18, 2022

I acknowledge that the Ukraine crisis is at the forefront of our minds at the moment and I confess it feels somewhat strange to be writing a blog about a construction dispute, which pales into insignificance in comparison.

Comparison 52

Comparison Construction Blogging Examples 52

Katie Paine's Measurement Blog

MARCH 9, 2023

Unless you pay for a professional account which will differentiate between URLs, it will also tell you that a story in an obscure food blog a www. If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 115

Software Tools Publicity System 115

The Resolution Blog

JUNE 25, 2015

It's perfect for working out topics and timings for content and blog posts and news stories. As more of our coverage is online in comparison to offline Google News Alerts becomes a serious contender to replace our clippings services. Google Trends is an amazing tool and one I use weekly. Plan for when the world wants the story.

Google 120

Google Analytics SEO Comparison 120

Cision

JULY 29, 2015

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? You can develop a “brand voice” for your writing, but think about how important someone’s speaking voice is: you instantly recognize a person’s voice when they call. Some people don’t read long blog posts.

Interviews 120

Interviews Comparison Video Exercises 120

Sword and the Script

NOVEMBER 12, 2016

He writes that social science suggests buyers are motivated by goals in the pursuit of choice: “In the world of traditional marketing and sales, much of the focus has been on attempting to understand the “buying process”, or of late, the “buyer’s journey.” She recommends, spending “a few hours a month interviewing recent buyers.”.

B2B 115

B2B Marketing How To Survey 115

Cision

DECEMBER 22, 2016

When you are working with different cultures, different languages and different platforms, it’s essential to communicate with the appropriate tone and verbiage for each client and each target audience, whether you are captioning an Instagram post, crafting an email to a journalist, or writing press conference scripts for your client.

Tourism 120

Tourism Travel Conference Crisis 120

Contently - Strategy

OCTOBER 9, 2019

By comparison, 50 percent of B2B marketers use social listening, which makes me want to abandon my job, hotwire a SpaceX shuttle, and give that whole astronaut dream another shot. Write up notes immediately, and don’t stop until you’ve interviewed 20 people. The empathy marketing problem. What else did I have to learn?

Marketing 82

Marketing How To B2B Exercises 82

ReimaginePR

JUNE 13, 2016

So you’d take a side-by-side comparison of your closest competitor(s) and determine what makes your product worth buying. Like any story, you’ll want to write a beginning that builds upon a problem, a middle that peaks with frustration, and an ending that closes with your version of ‘happily ever after’ (aka your product or solution).

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

SEPTEMBER 20, 2016

That post was published in June 2015 according to the dateline posted at the time of this writing. I looked at the footnotes of the Broadview post and saw my clue: despite the reference to 2015 in the headline and dateline, the revenue comparison was based on 2014 data. And don’t miss a post: subscribe to this blog by email here.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Waxing UnLyrical

MARCH 15, 2012

There are similarities and differences between the professions, and in comparison, the PR profession feels young. That’s not to say that this is a bad thing, or that PR isn’t built upon a foundation of core skills and concepts that include relationship building, writing and communication.

Publicity 65

Publicity Comparison Fashion Ethics 65

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. By comparison, users make an estimated two trillion searches on Google per year. 1) Marketing Audibles for Audio Search. So, what exactly is a visual search ad?

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. However, Sean Czarnecki published an informative write up on the report. 6) Picks from the PR tech vendor blogs.

Analytics 68

Analytics Report Technology Pitching 68

Sword and the Script

MAY 14, 2019

How do you compare a brief mention in a top tier business publication to a product review in a blog? The pie chart provides an aggregate view: The bar chart provides a monthly comparison which I think helps you get focused on the events that tip the share of voice balance in your favor: 4) Giving PR the capacity for marketing attribution.

Case Study 117

Case Study Software Data Web 117

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. Comparison Matrix. Below is a sample integrated campaign that used a case study, ebook, landing page, blog posts, emails, website, calls-to-action and social shares.

Marketing 49

Marketing eBook Case Study Comparison 49

PR Conversations

DECEMBER 11, 2014

Next, if the organization or individual wants to be able to compare results within this survey—along demographic or geographic lines for example—minimum response rates are needed to make comparisons possible. In fact, a sample size of 384 respondents in all fields being compared is required to keep the confidence level consistently high.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

Waxing UnLyrical

NOVEMBER 28, 2010

A few tips for experimenting with QR codes , by Joe Walton at the Real PR blog. PR of course , from the PR and Media Blog of James Crawford. He makes Tiger Woods appear well-behaved and almost saintly by comparison. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

SEO 42

SEO Measurement Blogging Facebook 42

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Read Jim’s insights and my response on Paul Sutton’s PR blog. Media lists, writing, monitoring, coverage reports, brainstorms. We’ve also speeded thing ups so you can access results faster than ever.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. AI writes the editorial calendars.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). But that’s a talent supply issue for a different blog post. It’s not exactly an apples-to-apples comparison but it’s enough to pay attention. So, what does this in-housing trend mean for PR agencies? Big PR agencies do the same thing.

Agency 93

Agency Trends Marketing Survey 93

Buzzstream

DECEMBER 5, 2023

You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.

Resources 103

Resources Analysis Infographics Examples 103

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. This allows you to (usually) have the top-tier publications show up on the first pages, with lower-tier publications and blogs closer to the back. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

ZudePR

MAY 22, 2018

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. I sincerely hope it will be useful to anyone who writes in British (as opposed to American) English. Believe in what you’re writing. When making routine comparisons. author’s voice. autopilot.

Writing 95

Writing Google Comparison Government 95

Buzzstream

DECEMBER 5, 2023

You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

Sword and the Script

NOVEMBER 24, 2020

Those numbers look pretty good to me by comparison. The best way to address this is to develop a system and process for events and put it in writing. On the contrary, putting the process in writing and running through it as a team will naturally conjure up ideas to improve things. click image for higher resolution).

B2B 100

B2B Marketing Survey System 100

Sword and the Script

OCTOBER 8, 2019

That’s of an old school freelance writing metric, but it’s still a solid benchmark, or you can assess what you spend on content today, and back into your own number. Pitch these ideas as a comparison – a case for investing or investing more in content marketing – and not as a replacement. A professional writer easily costs $1.00

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

PR 20/20

DECEMBER 10, 2019

There is no wrong answer here so long as the system captures the information you need to write a complete report. campaign=blog and something.com/page are not considered the same page. Some common segments we use include: Enter the site through a blog page (typically top of the funnel traffic). HubSpot), and/or CRMs (e.g.

Report 52

Report How To Marketing Analytics 52