Rock the Status Quo

AUGUST 20, 2015

I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. Endorsed and paid for by Carrie’s Inner Geek.).

SEO 100

SEO Comparison Content Marketing Trends 100

PR in High Definition

AUGUST 21, 2018

And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. media relations) PR agency, an SEO agency or an influencer relations agency – but when you only have the budget for one of them, the temptation is to invite all three to pitch. I joke, but it’s not easy on either party.

Agency 48

Agency Pitching SEO Comparison 48

Sword and the Script

JUNE 7, 2022

There’s no mention of salary comparisons, which is a long-standing issue in PR. Cision also pitched microsites for ESG solutions a few months ago. Pitching on Fridays. “We We continue to see counterintuitive pitching success for Friday in our research on PR email pitches,” says Propel in a post about pitching on Fridays. “In

Software 85

Software Internal International Pitching 85

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

OCTOBER 8, 2019

Making this comparison is usually easy because chances are, someone in your organization is responsible for buying traffic, whether that’s through pay-per-click (PPC), paid social, paid email distribution or other paid channels. If you enjoyed this post, you might also like: How Long Should a Blog Post be in 2019? 43 cents per click.

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Finding new opportunities with BuzzStream Discovery Why use Discovery?

Resources 103

Resources Analysis Infographics Examples 103

Communications Conversations

APRIL 20, 2016

Much different than they were 16 years ago (wanted to keep it to 2000 for comparisons). And sure, the PR world has adapted the way they pitch and work with the media. When was the last time you heard a PR person pitching Upworthy? I actually pitched them to run these very blog posts a couple years ago.

Media Relations 60

Media Relations Media Comparison Pitching 60

Sword and the Script

JUNE 4, 2019

While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018. Here we go….

Software 101

Software Reddit Marketing Survey 101

Beyond PR

MAY 22, 2018

Asking these types of questions and understanding what outlets typically publish will give you more direction when you craft pitches. This will help establish comparison points. Understanding your target outlets and the reporters you need to pitch to is one of the first steps in successful media relations.

Media 71

Media Pitching Social Media Report 71

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Below what that looks like.

Software 115

Software Tools Publicity System 115

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. For example, you can send one press release URL to a reporter, and it (ideally) contains the pitch idea, supporting quotes and images that help them produce a story. Again, that comparison post I link to above is instructive.

Financial 89

Financial Video Survey Google 89

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Finding new opportunities with BuzzStream Discovery Why use Discovery?

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Finding new opportunities with BuzzStream Discovery Why use Discovery?

Resources 62

Resources Analysis Infographics Examples 62

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 68

Analytics Report Technology Pitching 68

Cision

DECEMBER 22, 2016

Today’s consumers research destinations by taking in bite size perspectives provided by their peers on channels such as Snapchat and Instagram, by media through traditional channels, and directly from the destinations themselves through blogs and other digital platforms. An easy comparison is social media.

Tourism 120

Tourism Travel Conference Crisis 120

5W PR

JANUARY 21, 2020

Marijana Gucunski’s Exchange Blog: My Time in London. Jesse Miller’s Exchange Blog: A Day at the PHA Group. Janine Warner Exchange Blog: How the Media Landscape Differs in London. While working with the PHA team to pitch London-based media, the most notable difference was that the U.K. In comparison, the U.S.

Travel 88

Travel Groups Real Estate Newspapers 88

Bad Pitch Blog

APRIL 24, 2007

One thing’s for sure, the pitch is smart and creative. The site even provides you with lyrics to the song, a favorite character poll, a trivia quiz and a side by side comparison of the city’s skyline in the show’s opening credits with a view of the city today (a lot has changed).

Pitching 40

Pitching Comparison Radio YouTube 40

Sword and the Script

APRIL 4, 2017

Subscribers are more likely to convert , but if your content is heavy on pitch and light on value, no one is going to subscribe. How to Generate Media Referenceable B2B Customers with a Blog. Blog post: 44%. Product/service comparison: 39%. Just producing more white papers or blog posts may not be the right answer.

B2B 63

B2B Study Marketing Survey 63

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

OCTOBER 24, 2017

A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. How to Generate Media Referenceable B2B Customers with a Blog. 25% product or service comparisons. Blog about it. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

PR in High Definition

DECEMBER 16, 2019

And this got me thinking, why have our news outlets started to prioritise softer stories in comparison to the hard-hitting journalism we used to see? Don’t just glance over their website, read their content and determine whether the information your pitching to journalists is suitable and relevant. The reason?

Media 48

Media Comparison Video Education 48

Sword and the Script

DECEMBER 20, 2022

Let’s not post new blog content 4x a month if that frequency isn’t working anymore. Independent news channels, blogs and podcasts will rise in readership/listenership. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Sword and the Script

MAY 14, 2019

How do you compare a brief mention in a top tier business publication to a product review in a blog? The pie chart provides an aggregate view: The bar chart provides a monthly comparison which I think helps you get focused on the events that tip the share of voice balance in your favor: 4) Giving PR the capacity for marketing attribution.

Case Study 117

Case Study Software Data Web 117

Sword and the Script

FEBRUARY 11, 2017

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . By comparison, users make an estimated two trillion searches on Google per year. I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service.

Tools 60

Tools Pinterest Marketing Media 60

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! As impressed as the number of fourth estate influencers, they pale in comparison to the volume of venerable VC firms looking for potential portfolio companies.

Conference 36

Conference Journalism Web Comparison 36

Bad Pitch Blog

APRIL 19, 2007

Hopkins’ blog post proves out the importance of source filing. Do a side by side comparison between US Netcom and their competitor and you''ll clearly see it’s not the idea, it''s the execution we’re lambasting along with several other blogs. tags | media relations | media | good pitch | bad pitch | bad pitch blog'

Comparison 40

Comparison Pitching Interviews Google 40

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Comparison Matrix. Harness the support of others, and help others to help you.

Marketing 49

Marketing eBook Case Study Comparison 49

Stephen Waddington

NOVEMBER 19, 2017

I’ve also published a blog of key international events in the public relations calendar as part of the project. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. I first tinkered with voice recognition in the 1990s using Dragon Dictation.

Publicity 164

Publicity Ethics Data Community 164

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

Bad Pitch Blog

JANUARY 20, 2006

The following pitch was so bad, it inspired several bloggers including B.L. It also inspired this blog. Note: Bad Pitch Anonymization is in all UPPERCASE BOLD type. Thanks, FIRST NAME FIRST NAME LAST NAME for COMPANY ONE PHONE NUMBER - Why is this a bad pitch? Ochman and Colin McKay. Hope this will be useful to you.

Pitching 40

Pitching Retail Measurement Study 40

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets. Read Jim’s insights and my response on Paul Sutton’s PR blog.

Tools 136

Tools Publicity SEO Measurement 136

Contently - Strategy

MAY 7, 2020

Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks. In 2010, the Into the Gloss blog allowed the company to build credibility and trust with an audience of beauty lovers and consumers. When someone wants to pitch a movie, they try to drum up excitement with a concise comparison.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126