5W PR

MARCH 26, 2024

Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness. Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative.

B2B 78

B2B Strategy Communications Case Study 78

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Lean on trends, research and case studies.

Media Relations 100

Media Relations Pitching Media Report 100

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Communicators can offer data from media monitoring, social listening, media relations and campaign measurement, while marketers can contribute the results of focus groups, customer surveys, promotions and other tactical activity.

Strategy 195

Strategy Marketing Measurement eBook 195

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Monitoring & Analysis. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

MARCH 28, 2017

It’s a whole lot easier to ask a customer to do a media interview if you’ve already built some trust with them. A simple way to do this is to request an interview for a corporate blog. The operative phrases here is interview for a blog post – not a media interview. It works as an on-ramp for formal case studies too.

B2B 60

B2B Blogging How To Media 60

The Proactive Report

JANUARY 21, 2017

Media Relations is a core part of PR and can be one of the trickiest. It is, after all, called Media Relations. It is, after all, called Media Relations. Follow them on social media. Read their blog. Since I now have a blog about PR and technology, I’m on lists like Cision.

How To 100

How To Media Case Study Resources 100

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Sometimes I write a complete blog post on a report – and other times it’s just a blub.

B2B 106

B2B Survey Pitching Software 106

Shift Communications

JANUARY 28, 2019

Here are a few things you can do to keep your company top-of-mind following a launch: Keep a steady media relations program. Media relations is a core part of any PR program, and in this case having a steady, ongoing media effort will help you remain a part of the conversation. Stay in the content game.

How To 89

How To Case Study Conference Web 89

Sword and the Script

FEBRUARY 23, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. He provides several case studies illustrating this including Forbes. That's why digital PR has such amazing (but hard to measure) ROI: getting on podcasts, blogs, news sites, social feeds, webinars, etc.

SEO 132

SEO Engineering Google Study 132

Doctor Spin

FEBRUARY 22, 2024

After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers. Source: Public Relations Review 3 Turk, J. Learn more: Media Relations Corporate Communications (Sometimes used interchangeably with “Communications” and “Inhouse PR” as a general term.)

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. We get together every other month to discuss trends, professional development and case studies.

Social Media 157

Social Media Media LinkedIn Tourism 157

Solo PR Pro

JULY 5, 2022

I think it helps me see patterns in the media overall, which is useful to me since most of my work is in media relations. Media relations is unpredictable a lot of the time, which I love, so I try to have some structure in place before the week starts. .” ” I break around 11 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. Media relations is great, but the question is how can you translate that to sales. Have you found that a challenge?

Marketing 120

Marketing Analytics Measurement Data 120

Barokas

MARCH 16, 2020

Over the last two weeks, our teams have jumped in to support clients with activities that include: Shifting outreach efforts from media to customers to foster new relationships, testimonials and case study materials. Creating company-wide messaging and response for how the pandemic impacts the business. .

Communications 88

Communications Case Study Conference Resources 88

Barokas

SEPTEMBER 8, 2017

Although PR pros will often tell you that every day, every issue and every client is different, case studies can be a great way to expose yourself to a variety of potential situations. Whether it is through case studies, internships or mentorships, the key to getting the most out of your education is to learn by doing.

Case Study 60

Case Study Study Course Groups 60

Deirdre Breakenridge

MAY 23, 2017

A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. Your blog is your community.

Blogging 282

Blogging Case Study Social Media Instagram 282

Landis PR

APRIL 4, 2022

PR Week highlighted this work as a case study. Newsjacking is the practice of aligning a company or brand with a current event in an attempt to generate media attention and boost the company/brand’s exposure. David Landis, the founder of Landis Communications, posted a blog, How to Create News When There is No News.

Case Study 52

Case Study Television Video Pitching 52

Solo PR Pro

NOVEMBER 17, 2020

Include your social media accounts with words; sometimes those icons do not display well, so hyperlink the words LinkedIn and Twitter to make the connection effortless. Post the title and link to your latest newsletter or blog, plus a link to subscribe. List the date, title and registration link to an upcoming speaking engagement.

Real Estate 80

Real Estate Case Study LinkedIn Social Media 80

PR 20/20

NOVEMBER 30, 2022

Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

Bad Pitch Blog

JUNE 19, 2006

Oxfam brings us an interesting case study on social media relations’ ability to raise awareness. Greene answered a few questions from the Bad Pitch Blog about the project BPB: How did you decide your online targets? We also identified the relief boards and blogs that write about such efforts.

Media Relations 40

Media Relations Social Media Media Case Study 40

Solo PR Pro

JANUARY 10, 2017

Solo pros can use video to move prospective clients to take an action, such as signing up for a short phone consult or downloading a case study. Share a video related to your topic or a video that inspires you. For example, you can take the topic of a blog post and pose a related question to your video audience.

Video 40

Video Strategy SMB Marketing 40

Sword and the Script

APRIL 28, 2015

As a public relations major in college I practiced writing press releases, read about case studies and grasped the big differences between PR and other fields such as advertising. She occasionally publishes content on the firm’s blog. There is much more to PR then what meets the eye.

Case Study 60

Case Study Crisis Study Travel 60

ZudePR

JANUARY 21, 2016

But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I’d even started a running blog to practice. These authors were blogging all the latest information. Friends said nice things: “You’re all over social media Dave.” Truthfully.

Digg 104

Digg SEO System Reddit 104

The Hoffman Agency

SEPTEMBER 18, 2020

Keeping the ‘relationships’ in media relations. But what about the PR and media industry? appeared first on "What's HAppening" Blog. One could argue that some processes are already automated. As PR automation tools get more sophisticated, they may become the unsung hero the underpins our future success.

Agency 74

Agency Industry Tools Software 74

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

It’s a matter of identifying key findings, building a report or release, and planning media outreach to support key insights. Case studies. Case studies are a great customer reference and sales tool for any growing company. They may find their way into the occasional short blog post for the company site.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Waxing UnLyrical

FEBRUARY 16, 2011

The shoes finally came, I loved ‘em and ended up writing & talking more about them, as I did on BNET … and WUL earlier… and here again… and have started using them as a case study in presentations. Second: social media is a jeweler’s best friend.

Publicity 107

Publicity Media Case Study Nonprofit 107

Stuart Bruce

JUNE 24, 2015

Public relations has always been a media neutral discipline. Publishing a four language corporate magazine (owned – content marketing) that included generic industry news as well as articles about the company (deliberately including ‘warts and all’ case studies that said what went wrong as well as what went right).

Advertising 60

Advertising Advertising Content Marketing Case Study 60

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Norton's Notes

MAY 13, 2015

pm: Reach out to some media on behalf of a client. pm: Work on a blog post for tomorrow. Tell me one interesting fact about you that you have never revealed on your blog? I’ve helped them in a variety of ways over the years from training to strategy to content development to media relations.

Interviews 28

Interviews SEO Blogging Writing 28

Solo PR Pro

NOVEMBER 17, 2015

Using a Survey for New Business – A Case Study. This summer, Kevin launched a 10-question survey – “The State of Public Relations and Communications at Public Affairs Schools” – with the aim of providing these schools with a way to compare their communications efforts with those of their peers.

Creativity 40

Creativity Public Affairs Policies Survey 40

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic.

Publicity 225

Publicity Marketing YouTube Video 225

Sword and the Script

AUGUST 3, 2021

Automated social media accounts, particularly bots, can muck up your social listening efforts. Muck Rack case study with The Motley Fool. Though I haven’t included case studies traditionally, I beginning to think these pages should. Media monitoring. Gini Dietrich breaks down media monitoring tools.

Software 85

Software Case Study Pitching Technology 85

Critical Mention

SEPTEMBER 10, 2019

A good way to start is by consistently posting blogs that share industry top practices. Your blogs should be resourceful and beneficial to the reader in order to create a connection of common interest between your brand and the reader. Also, other great resources to add to your website are eBooks, case studies and white papers.

Reputation 60

Reputation Case Study Mobile eBook 60

PR in High Definition

JUNE 28, 2022

But there are numerous other ways to shape an organisation’s reputation, aside from media relations. Here’s just a few ways: Website content : This encapsulates a lot – resources such as blogs, customer case studies and testimonials, and the quality of the copy across a company’s site.

Reputation 62

Reputation Media SEO Case Study 62

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Owned media is the top area of emphasis, according to the findings. 34% said ebooks.

B2B 124

B2B Marketing Survey Software 124