Sword and the Script

JANUARY 20, 2018

This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.” (sic). Give our services a try.

Case Study 97

Case Study B2B Study Marketing 97

Waxing UnLyrical

MAY 2, 2019

With 25 employees and offices in Columbus and Chicago, Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post). The post A Case Study: Orchestrating a Harmonious Message appeared first on Shonali Burke Consulting.

Case Study 50

Case Study Study Community Nonprofit 50

Onclusive

FEBRUARY 24, 2021

Download this case study to learn: How Equilar comprehensively summarized their media performance through the implementation of Onclusive dashboards How Onclusive’s automated reports saved them hours of manual work, enabling them to focus more on their communications strategy How Equilar is now able to target reporters for media relations, broadening (..)

Case Study 195

Case Study Communications Study Leadership 195

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

Case Study 40

Case Study Study Communications Banking 40

prTini

MARCH 29, 2016

Media relations has always been a powerful tool for communicating key messages. It used to be that we’d work, work, work to secure the media placement and then move on. The post Case Study: Amplify Media Relations with Paid Social Advertising appeared first on prTini. Photo credit: Pixabay.com.

Case Study 28

Case Study Advertising Advertising Media Relations 28

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Generate case study content. Most winning award entries require a client case study that includes quantifiable success metrics.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

It’s a matter of identifying key findings, building a report or release, and planning media outreach to support key insights. Case studies. Case studies are a great customer reference and sales tool for any growing company. They can also be a key PR asset.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Also, see these related posts.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Shift Communications

OCTOBER 6, 2017

Here are a few of the ways our team keeps a steady media relations drumbeat all year long. Or, use that speaking abstract you wrote for last year’s SXSW and update it for a byline or case study. Those sluggish times—albeit frustrating—provide a perfect opportunity, however, to get scrappy and creative for your clients.

Media Relations 107

Media Relations How To Media Pitching 107

Agility PR Solutions

JUNE 15, 2023

Integrating SaaS PR tactics like sharing press releases, building media relations, conducting case studies, hosting webinars and podcasts, and newsjacking can work wonders for bootstrapped SaaS […] The post 4 ways PR can help bootstrapped SaaS startups to win customers appeared first on Agility PR Solutions.

Case Study 86

Case Study Resources Study Media Relations 86

ImPRessions - Crenshaw Communications

MAY 13, 2021

Here’s what you’ll be doing: -Manage team workflow and take ownership of account work while driving consistent media results. Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders.

B2B 291

B2B Policies Case Study Enterprise 291

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Lean on trends, research and case studies.

Media Relations 100

Media Relations Pitching Media Report 100

ImPRessions - Crenshaw Communications

MAY 13, 2021

-Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Daily client communication to update, report on and discuss media relations.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Often companies have surveys or case studies that contain great data points. When pitching case studies, it is important to offer a spokesperson from both the customer organization and the one that offers the product or service. Data points drive press.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Promote case studies of the incredible work you’ve done with your identifier or new contextual solutions. Media want to see what is getting results, and who offers innovative solutions. Marketers and publishers are right to fear the decline of cookies, but again, it’s another opportunity to shine.

Privacy 434

Privacy Case Study Policies Advertising 434

5W PR

MARCH 26, 2024

Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness. Media relations Stay ahead of the game by connecting with the media. Opt for clear, concise language that gets the essence of the tech across without compromising accuracy.

B2B 78

B2B Strategy Communications Case Study 78

Wadds Inc.

JANUARY 22, 2023

Almost every aspect of management has a requirement for public relations, managers have no preparation for working in the public sphere or managing relationships, and public relations is typically viewed as a promotional activity and a function of marketing or media relations management.

Publicity 122

Publicity Case Study Study Ethics 122

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

JULY 7, 2023

By leveraging various PR tactics such as media relations , influencer partnerships , and event marketing , food and beverage businesses can effectively communicate their brand story, values, and offerings to the right audience. They can develop crisis communication plans, manage media relations, and help protect a brands reputation.

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. hirings, product news, or case studies) that can be used to create news. Make the agenda tight, but not too tight. Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. hirings, product news, or case studies) that can be used to create news. Make the agenda tight, but not too tight. Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

Onclusive

JUNE 23, 2022

Communicators can offer data from media monitoring, social listening, media relations and campaign measurement, while marketers can contribute the results of focus groups, customer surveys, promotions and other tactical activity.

Strategy 195

Strategy Marketing Measurement eBook 195

Deirdre Breakenridge

MAY 23, 2017

Turn Your Case Studies Into Content. This is a huge time saver too because you probably wrote their media talking points or press materials. Then, when you need a great case study for a new client, you can point them to your blog posts. Maris Callahan is the director of public relations for Donuts Inc.

Blogging 282

Blogging Case Study Social Media Instagram 282

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

PR agencies always include case studies for this reason. Examples are very powerful in any sales situation. Rather than tell your audience what a fine partner you’ll make, illustrate it with actual anecdotes and experiences.

Case Study 304

Case Study Infographics Data Energy 304

prTini

SEPTEMBER 5, 2014

. 30 Little-Known Features of the Social Media Sites You Use Every Day. Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. Want more PR case studies delivered directly to your inbox? Public Relations' Instagram’s #Hyperlapse Racks Up 119k Posts in First Week.

Media Relations 49

Media Relations Case Study Viral Instagram 49

Agility PR Solutions

SEPTEMBER 15, 2019

Regardless of political affiliation or which presidential candidate you support, Thursday’s Democratic Debate was a case study in stage presence. The post 5 media-training takeaways from the Democratic Debate appeared first on Agility PR Solutions.

Media Training 111

Media Training Training Case Study Media 111

Victorious PR

FEBRUARY 4, 2023

Media Relations One of the most important aspects of public relations for real estate companies is in coordination with the media. A successful media relations strategy includes developing relationships with key journalists, responding to inquiries and criticism, and proactively pitching stories.

Real Estate 52

Real Estate Reputation Company Publicity 52

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Meltwater case study. Muck Rack case study. Million and Eyes the U.S.

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

DECEMBER 19, 2023

Press releases, abstracts and pitches – in that order “The content journalists are most likely to use media releases (59%),” according to Burrelles. Next is article abstracts or story pitches (13%), press kits (9%), contributed article by a subject matter expert (6%), and case studies (5%).”

B2B 105

B2B Survey Pitching Software 105

The Resolution Blog

NOVEMBER 30, 2018

Bring the Story to Life Case studies help people put themselves into a story and showcase real-life results. If you need a chunk of time from your case study, be prepared to pay them for it. If so, can you change it so it sounds less branded? If you have followed the above and you are still not getting anywhere?—?try

Case Study 120

Case Study Study Local Pitching 120

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. She is a public affairs and media consultant based in Washington, D.C.

Communications 116

Communications Case Study Training Reputation 116

PR in High Definition

JUNE 28, 2022

But there are numerous other ways to shape an organisation’s reputation, aside from media relations. Here’s just a few ways: Website content : This encapsulates a lot – resources such as blogs, customer case studies and testimonials, and the quality of the copy across a company’s site.

Reputation 62

Reputation Media SEO Case Study 62

The Proactive Report

JANUARY 21, 2017

Media Relations is a core part of PR and can be one of the trickiest. It is, after all, called Media Relations. It is, after all, called Media Relations. The media is under pressure – they need more content, they have a minute-by-minute deadline now. What’s the secret?

How To 100

How To Media Case Study Resources 100

ImPRessions - Crenshaw Communications

MAY 22, 2018

B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. They dig online for data sheets, case studies, reviews, analyst reports, and white papers – much of which can be found in trade journals.

Pitching 168

Pitching Real Estate B2B Journalism 168

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic.

Publicity 225

Publicity Marketing YouTube Video 225

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195