ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

A review of existing content such as blogs, case studies and even growth stories and metrics can inspsire the first proactive pitch to drive an early earned media story. Proactive angles must be timely and creative to resonate with media, but they should also align with key company messaging in order to support business goals.

How To 203

How To Case Study Meeting Pitching 203

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Crisis Communications. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Steve Barrett on PR

JUNE 22, 2021

The annual smorgasbord of creativity and case studies is taking place virtually after a two-year hiatus – here’s what every PR pro needs to know about the results and trends so far.

Case Study 109

Case Study Creativity Study Trends 109

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

Norton's Notes

JULY 20, 2016

I thought this was clever and rather interesting and would therefore make an interesting case study for this blog and he has kindly given me permission to repost it on here. This article was originally written by good friend Dan Smith who posted it on his LinkedIn. I hope you like it. First for Mobility: Stable 40kph roading.

Case Study 28

Case Study Social Media Study Media 28

Prohibition

DECEMBER 22, 2022

We’ve experienced increased growth and demand across our client account teams, creative , and our very first Marketing Manager! Exploding C4 into the UK market with amazing creative, engaging influencers and a WHSmith’s PoS launch. Produced insightful blog content. Winning more awards. in coverage pieces secured!

Case Study 62

Case Study Energy Creativity Agency 62

The Proactive Report

DECEMBER 9, 2017

CASE STUDY : Mizuno Mezamashii Run Project. We identified 150 A-list runners who blogged and posted on social media about their runs, contacted them all and succeeded in getting 100 into the project as the core community to start spreading the information about the project. . Not everyone is good at it.

Case Study 100

Case Study Media Study Measurement 100

Sword and the Script

MARCH 28, 2017

A simple way to do this is to request an interview for a corporate blog. The operative phrases here is interview for a blog post – not a media interview. It works as an on-ramp for formal case studies too. Is your PR agency bringing creative ideas to the table? Even the sales team will understand the value here.

B2B 60

B2B Blogging How To Media 60

Onclusive

MARCH 8, 2018

However, for those fearful that AI will replace their jobs, Wendy discusses how soft skills become more important: qualitative, non-formulaic press releases, relationship building, creative strategy development, creative storytelling and trust building. AI can help power our productivity in these more creative capacities.

Case Study 170

Case Study Engineering Measurement Big Data 170

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

HMA Public Relations

JULY 12, 2023

With so much of public relations relying on creativity, professionals in the industry may find themselves looking for a special spark of inspiration. Justin Liggin tells us how to find it in his latest blog post. Read more!

Publicity 72

Publicity Creativity Blogging Industry 72

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Blog posts : As one of the first places buyers will go for information, a fresh and informative blog is arguably a company’s most critical content asset. You must stay competitive, relevant and timely. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Prohibition

AUGUST 3, 2021

We’re working with Birchwood Park to create a video case study series as part of their next campaign. We love getting our creative hats on here at Prohibition! We’re working with them to create a video case study series as part of their next campaign. videoproduction pic.twitter.com/EFszXcShrW. Team PPR x.

Case Study 62

Case Study Film Video Study 62

Cision

NOVEMBER 16, 2016

If you wait until the last minute to decide which products you’re going to mark down for the holiday shopping season, it will be challenging to also brainstorm topics you want to cover on your blog and social media. Blog: Tips for surviving Black Friday shopping. As with anything, planning in advance makes your work easier.

Content Marketing 120

Content Marketing Marketing Case Study Social Media 120

Communications Conversations

JULY 24, 2019

Then, I thought–hey, maybe I should blog about this experience! 2 – Real-life case studies. Every Wednesday is going to be Case Study Day. I’m going to being 1-3 case studies from the previous week into the classroom and we’re going to discuss them. Great idea, Arik!

Case Study 120

Case Study Communications Study Meeting 120

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. This can then be promoted on digital channels to circulate more mentions of your brand online.

Digital PR 62

Digital PR Strategy How To Marketing 62

The Proactive Report

NOVEMBER 3, 2022

But if you spent the time to educate your potential customers through a series of strategic blog posts, magazine articles, TV appearances, podcast interviews, and so on, you’re essentially warming the public up to your presence and letting them know who you are and what you provide — without trying to sell them anything. .’

Digital PR 246

Digital PR Reputation Employee Energy 246

Cision

SEPTEMBER 14, 2015

At just 11 years old, Malala began writing blog posts under a pseudonym about the unjust rule of the Taliban preventing girls and women from obtaining an education. Nothing showcases the power of your product or service better than statistics coupled with actual case studies from your existing clients.

Data 120

Data Case Study Storytelling Conference 120

PR for Anyone

SEPTEMBER 30, 2022

Watch this short video I did about that: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. Get creative in your media pitches.

Pitching 130

Pitching Television Trends YouTube 130

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). The blog post had 150+ comments last time I checked (when was the last time ANY blog post had 150+ comments?!?!?!),

Content Marketing 60

Content Marketing Marketing Case Study Creativity 60

Barokas

DECEMBER 3, 2019

We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners.

Case Study 78

Case Study Enterprise System Fashion 78

Deirdre Breakenridge

OCTOBER 30, 2017

I wrote a blog post about how to perform a quick digital audit on yourself, you can find it here. To provide a quick case study, I updated my Twitter location from being a set of area codes for cities I’ve lived in to simply being “Washington, D.C.” If you see a blog post by someone that fits with your message, tweet it out!

Brand 229

Brand Branding Pinterest Instagram 229

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Marketing 118

Marketing Social Media Trends Instagram 118

Communications Conversations

FEBRUARY 21, 2020

Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., Fun creative challenge each month! Blog post research. hotel stays) in the city. 11: 44 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

B2B 150

B2B Social Media Consumer B2C 150

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing.

Strategy 258

Strategy Trade Shows Case Study Course 258

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” There are several that pitch generative AI to marketers for creating blog posts. What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

Karen Freberg

MARCH 24, 2020

I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. The second part of the title of the book focuses on creative innovations to evidence-based practices. While it is not a dedicated social media book – it is a public relations book! BIG ANNOUNCEMENT.

Case Study 60

Case Study Creativity Study Course 60

Communications Conversations

DECEMBER 11, 2018

We’ve seen scores of articles about best practices, tips and case studies. It includes digging into top influencer lists posted on media sites and blogs. Listerine seemingly failed to give one influencer it worked with effective creative direction earlier this year. What does that look like?

Marketing 98

Marketing Case Study Guidelines Instagram 98

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Overview of Your Company And Blog/Resources Sections. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Anna White Lovely. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Barokas

AUGUST 1, 2019

Putting that creative whitepaper idea, customer case study video, new podcast series or the company blog on the back burner inevitably lands marketing and communications teams in a never-ending game of catch-up.

B2B 60

B2B Survey Case Study Enterprise 60

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. We couldn’t account for every possible situation, as a creative enemy will force a choice we hadn’t considered. If you enjoyed this post, you might also like: How Long Should a Blog Post? Try our services.

Marketing 85

Marketing Guidelines Social Media Conference 85

Solo PR Pro

NOVEMBER 17, 2015

It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. Using a Survey for New Business – A Case Study. He also blogs about higher education communications.

Creativity 40

Creativity Public Affairs Policies Survey 40