PRSay

APRIL 25, 2024

Our professional brands are not dissimilar from the brands of companies or products. Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Call it a professional brand strategy if you will.

Strategy 78

Strategy Brand Branding Leadership 78

Cision

JULY 19, 2017

Mid-summer in public relations means one thing — holiday gift guide pitching season is here. But, how does your pitch stand out when every brand claims to have this year’s must-have gift? But, how does your pitch stand out when every brand claims to have this year’s must-have gift? Be creative.

Pitching 235

Pitching Print Creativity Blogging 235

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Onclusive

OCTOBER 19, 2021

Welcome back to our blog series about building a PR business case and securing the investment! You also need to fully understand how your challenge ties in with your company’s core business needs and how solving this problem will create value for your brand and key stakeholders. Step 5: Write the business case.

How To 396

How To Measurement Data Writing 396

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Another example is the YouTube brand safety crisis. Some call it newsjacking.

Pitching 136

Pitching Media Privacy YouTube 136

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! Set your messaging, write the story. A solid media list is a foundation of any PR strategy and program, and media outreach in the form of pitching journalists and placing articles is one of communications pro’s main responsibilities.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

Writing 100

Writing Blogging Newspapers Travel 100

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. Consider publications like steps.

Pitching 120

Pitching Newspapers Writing Local 120

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 139

Pitching Report Writing Energy 139

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. One form of content that works particularly well for B2B brands is the white paper.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights. Crunchbase.

Blogging 136

Blogging B2B Technology Pitching 136

Cision

JANUARY 27, 2016

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. Know this: journalists don’t magically find your company online and decide to write about you. Only then will they write about you. It starts long before the pitch.

Pitching 120

Pitching Writing Social Media Industry 120

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Stephen Waddington

MARCH 20, 2019

A report from Vuelio suggests that blogging is becoming a source of income for a quarter of bloggers. Blogging is professionalising and has become a paid activity for up to a fifth of bloggers. Typical remuneration is in the range of £250 to £1,000 for a collaboration with a brand. Blogs are a highly trusted form of media.

Blogging 76

Blogging Fashion Survey Instagram 76

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh.  1.    Conduct Extensive Brand Research. First, consider: who do you want to be as a brand? Who you’re trying to reach.

Corporate 270

Corporate Brand Branding Guidelines 270

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Writing/Editing of Miscellaneous PR Assets. Owned Media/Content Strategy. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. What are people saying about your brand when discussing CRM systems on social media?

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. The database also has built-in features for list-building and a generative AI feature for pitching.

Analysis 144

Analysis Tools Software SMB 144

Remote PR Jobs

SEPTEMBER 25, 2023

Journalists get a more well-rounded story and brands get earned media coverage. Through HARO, you or your brand can become the go-to source about a particular topic. You can also use the service to build rapport with journalists and strengthen brand reputation, with the possibility of growing quality backlinks. Stay on topic!

How To 100

How To Media Pitching Reputation 100

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 106

Report Publicity Marketing Pitching 106

Cision

FEBRUARY 5, 2016

Getting paid to write about food and lifestyle topics may sound like a dream job, but for scores of bloggers, emphasis is placed on the word “job”. What are some best practices for pitching and working with this community of bloggers? What are some best practices for pitching and working with this community of bloggers?

Pitching 120

Pitching Instagram Viral YouTube 120

Onclusive

OCTOBER 7, 2021

While an accurate and comprehensive media database is the first cornerstone to growing your brand presence and reputation, you also need a robust relationship management platform to send targeted pitches, communicate with reporters and track your campaign effectiveness.

Media 195

Media Pitching Tools Resources 195

Remote PR Jobs

SEPTEMBER 25, 2023

Try launching lookalike campaigns from traffic generated from an article you pitched. When you launch your paid media, you can ensure the audience you’re targeting is already familiar with your brand. Your goal when pitching should be to bring value to the reader. Improve your SEO. Make sure your press outreach does as well.

Publicity 100

Publicity Marketing Pitching Google 100

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. OnePitch feature recommends reporters to pitch.

Pitching 89

Pitching Report Software Survey 89

Shift Communications

SEPTEMBER 17, 2014

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging. Provide value to your readers and keep the sales pitches to a minimum.

Blogging 161

Blogging How To SEO Analytics 161

5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. Always create press releases in the form of an authentic news story rather than writing it like an ad. What is a Product Launch Strategy?

Strategy 88

Strategy Product Launch Brand Branding 88

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. What makes it so important that we would write about it so often? Top Blog Posts About Newsjacking Want to learn more about newsjacking? So what is newsjacking?

Ethics 182

Ethics eBook B2B Blogging 182

Presspage

JUNE 12, 2018

A “Brand Journalist”? First, us traditional PR pros at branded companies pitched stories to journalists so that they could have sources and information to write their stories. Now, brands can use a combined set of tools to bring their press rooms to life. Build your brand! Become a what?

Brand 92

Brand Branding How To Writing 92

PRSay

NOVEMBER 12, 2019

Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. One size does not fit all: Your pitch to widely read publications like The Washington Post or The New York Times will need to be customized and crafted just for them. How long can something last when it doesn’t evolve?

Writing 100

Writing How To Print Corporate 100

Rock the Status Quo

JANUARY 16, 2015

Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? THE PITCH It comes from a very well-known floral brand. If not, download it right here !

Pitching 100

Pitching eBook Blogging Engineering 100

5W PR

NOVEMBER 7, 2023

While competition can be fierce, with the right strategy, brands can secure a place on these sought-after lists. They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. Being included exposes products to potential customers who may not have discovered the brand otherwise.

How To 78

How To Retail Pitching SEO 78