PR Daily

MARCH 11, 2019

We sat down with three experts to learn more about the art of pitching magazines. Familiarizing yourself with the nitty-gritty of magazines is essential before even thinking about sending a pitch. The FOB is very different than what you might find throughout the rest of the magazine and likely even has its own editor to pitch. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Don’t let timing be the downfall of your pitch.

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PR Daily

JANUARY 17, 2019

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? Here are tried-and-true tips that will help you create more effective pitches and increase your chances of getting press coverage for your business: 1. What will make the person you’re pitching open your email? Craft a video pitch.

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PR Daily

NOVEMBER 10, 2020

Though bad writing can reflect poorly on the company or client you represent, it ultimately damages your reputation and credibility. Keep your pitches fumble-free by avoiding these all-too-common mistakes: 1. A pitch email is not the time for chit chat.

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PR Daily

DECEMBER 18, 2018

PR agencies can use algorithms, AI and machine learning to better target journalists by predicting which ones are likely to write about specific topics based on what they’ve previously written. Here’s an example of using market basket analysis to identify reporters likely to write about “probiotics” based on their previous coverage: Step 1: Collect the data. However, many of these were syndicates, press releases and company blogs.

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Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. Instead, cozy up to reporters who write for your local newspaper. The kiss of death is sending a pitch to editor@yourfavoritepublication.com.

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Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out. Top PR Blogs You Should Be Reading . Here is our hand-picked list of the PR blogs you should be reading now. How to Write a Feature Press Release.

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Glean.info Blog

NOVEMBER 16, 2020

Though it might seem unorthodox, pitching through social media and text messaging is not uncommon for Hispanic outlets,” says Jon Salas , a publicist and multicultural strategist. The post How to Improve PR Pitches to Hispanic Media Outlets appeared first on glean.info.

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ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Once you spot the opportunity to showcase your client’s expertise, it’s time to pull together a smart media pitch – on the double. Others will also write follow-ups that lean on your SME’s expertise.

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Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” Effective blogs tend to publish longer posts The average blog post has been getting longer and longer.

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PR Daily

AUGUST 29, 2019

Your writing should be, too. That’s just one reason, though, for keeping your blog post, pitch or internal email concise. Editing is crucial for effective writing. Let’s look at six key reasons for writing more concisely: Time. Every email pitch and every intranet posting is a potential vortex of lost productivity. Word choice fuels your writing. Once you click “send” or “publish,” you are exposed through your writing. Writing & Editin

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ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2016

Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. ” People with the skills to write a wide range of content – from bylines and features to blog posts and pitches – are invaluable to their internal teams and business partners. And no matter how well you write, there’s always room for improvement.

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ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends.

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PR Daily

AUGUST 3, 2015

One should be guest blogs. The definition of guest blogging is to publish content on a third-party website or blog. Use the following steps to turn into a guest blogging pro. Before you ask a blog owner or manager if they are interested in your content, know your material. Identify the websites and blogs where you want to be featured. Where are my competitors writing? Always know your audience before you write content.

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PR Daily

FEBRUARY 8, 2019

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. Think of this option as the bare minimum, as in one blog post a week or one blog post every other week.

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PR Expanded

AUGUST 27, 2018

ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. So, for the September #PRStudChat, we brought in the media pitching expert: Michael Smart ( @michaelsmartpr ). A former newspaper journalist, Michael has won national and regional awards for news release and feature writing. The pitch was accepted!

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Rock the Status Quo

AUGUST 21, 2014

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Match voice to the publication or blog. Thoroughly understand the audience before you pitch or write. One blog post can become a SlideShare deck, video, infographic, quote image.

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Social PR Chat

JULY 24, 2019

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

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ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

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Sword and the Script

DECEMBER 1, 2020

In software you’ve got to build something before anyone – customer or investor – is writing a check. Reporters get pitched – a lot. The product aims to help PR with “the ability to test and refine media strategies before pitching. Picks from the trade pubs and vendor blogs.

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PRSay

OCTOBER 30, 2018

It seems like every few months I see a tweet ripping into a bad PR pitch. Also: I am going to refrain from linking to the post because I don’t like boosting ad revenue for crass, antagonistic blogs. The blogger portrayed the pitch as comically superficial. It went against every principle of clear writing that I talk about in my post, trainings and even tweets. Granted, this is a blog that’s well read among the startup’s target market — millennials.

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PR Daily

FEBRUARY 13, 2019

When writing a press release, even experienced PR pros can get tripped up. proven tip for writing a press release headline? There needs to be a sense of shock and awe as media are deluged with press releases, pitches and alerts every day. ” Steve Cody is the co-founder and CEO of New York-based Peppercomm, and is the author of the popular PR blog Rep Man. The post 9 expert tips for writing press release headlines appeared first on PR Daily.

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PR Daily

NOVEMBER 5, 2019

Is your love of writing on the ropes? Relentless deadlines, approvals and rinse-and-repeat assignments can strip the joy from writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Here’s how to tap into the power of creative writing before you tackle that next pitch, post or press release. Get out of your head—free write. That’s why we self-edit when we write.”. You can free write on a notepad, laptop or even an iPhone.

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PR Daily

JANUARY 6, 2015

While there are only seven PR blogs mentioned here, the list is actually much larger. If you have a PR blog you’d like to recommend, please do so. Without further ado, here are a handful of PR blogs you should read. Bad Pitch Blog. Quite some time ago, my team became fascinated with Bad Pitch Blog and its ways of embarrassing those in our industry who don’t do their research before pitching. Her blog is thought-provoking and interesting.

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Cision

JANUARY 27, 2016

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. Know this: journalists don’t magically find your company online and decide to write about you. Only then will they write about you. It starts long before the pitch. I had someone comment on my blog recently, asking “how do I find the journalists who cover my industry?” Step 3: Make the Pitch at the Right Time.

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Cision

FEBRUARY 5, 2016

Getting paid to write about food and lifestyle topics may sound like a dream job, but for scores of bloggers, emphasis is placed on the word “job”. What are some best practices for pitching and working with this community of bloggers? For insight, we spoke with Courtney Lopez , who along with with her husband Chris, blogs at Courtney’s Sweets and Know Your Produce. What social media platforms do you find most useful for pitches? Best Practices Featured pitching tips

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PR Daily

MARCH 25, 2019

Journalists are inundated with pitches from PR pros daily. Sometimes these pitches are for story ideas that can be written and published at any time—evergreen pitches. Journalists hate getting pitched a story that ideally should have been published days before. They want to write the story because it is relevant—but the time might have come and gone for it to get traction. So, why even pitch it in the first place? What belongs in the pitch?

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Cision

MAY 9, 2017

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? I’ve been using this strategy for several years on my blog , and I’m to the point where I have so many fabulous guest bloggers that I rarely need to write content myself (which gives me more time to write on sites like Cision!).

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Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. You can extend the reach of your content if you find blogs that target HR managers and offer to write content for them.

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PR Daily

DECEMBER 12, 2018

Writing and customizing pitches? Below are the sharpest writing, latest best practices and key examples of what’s going on in PR today. Here are the top blogs and websites every PR pro should know: The Skimm This one’s all about the newsletter. Bonus: Ragan also hosts the popular #RaganChat on Twitter, various writing summits, webinars and industry awards. PRSay PRSay is the blog of the largest U.S.

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Garrett Public Relations

JANUARY 19, 2020

blogging consulting content content marketing earned media entrepreneur freelance freelancer freelancing ghostwriting marketing media pitching media relations newsletter PR PR consultant PR consulting press release public relations publicity selfemployed small business small business marketing smallbiz SMB social media social media marketing solopreneuer writing consultant content creation free tools self-employed small biz solopreneur tools

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PR News

JUNE 5, 2018

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. The post 7 Business Writing Sins PR Pros Commit Regularly appeared first on PR News Blog. These entities could include clients, direct supervisors, the C-suite, customers, would-be customers, boards of directors, organization members, journalists and influencers.

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Writing Pitching Content Marketing Blogging 101

Public Relations Sydney

JANUARY 12, 2015

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content. But you don’t have to have your own blog to get involved, you can also consider being a guest writer on someone else’s blog. The tips below highlight some key areas to consider when pitching as a guest blogger.

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Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. For a pitch–or a product itself–to be successful it has to offer something a little new or different. Blog Communications Crisis Communications PR

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Pitching Privacy Examples Writing 87

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. ” Building those relationships is fruitless, however, if you send a journalist a pitch they couldn’t care less about. Here are five types of pitches reporters don’t want to receive: 1. Non-pitches.

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Cision

AUGUST 19, 2016

“If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. Inform your pitches by following the listed lead time and deadlines. Need more tips on crafting your holiday pitch? Cision Canada’s Holiday Pitching Kit. Best Practices Featured Media Research Holiday Marketing pitching tips

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PR Daily

MAY 29, 2015

After all, some people think, how hard can it be to find eight super-eager PR pros who can match each others' pitches and harmonize with each other perfectly? One of the most difficult skills to learn has been mastering the art of the pitch, that all-important component of both PR and acapella groups. Pitching shouldn't be one you rush through. A successful pitch requires a lot of research. Don't use the same tired pitch over and over. Pitching is the same way.

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Cision

MAY 13, 2016

It’s no secret that bloggers often hold more influence power than traditional media contacts, so pitching them the right way is crucial. And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important. We recently chatted with Don Martelli , who pens the DadLife Chronicles blog and covers topics relevant to fatherhood, family and parenting.

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PR Daily

FEBRUARY 28, 2019

The primary reason that journalists ignore PR pitches today is the same reason they ignored them 25 years ago: The pitch is generic. Moving along, the pitch never delineates the actual news and how it’s going to affect people. By contrast, consider the following: No question, knowing the journalist’s name gets the pitch off to a good start. Creating a pitch that delivers on the above proposition takes time.

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Shift Communications

SEPTEMBER 17, 2014

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging. If you want readers, and you want those readers to keep coming back to your blog as a trusted resource, it can’t be all about you. Provide value to your readers and keep the sales pitches to a minimum.

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PR Daily

AUGUST 25, 2020

Fractl analyzed more than 100 email pitches and found that personalized queries were met with more positive responses. More than 83% of responses were positive, compared to the 60% of positive responses received using at template email pitch: Image courtesy of Fractl.

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