Rock the Status Quo

AUGUST 21, 2014

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. It’s critical and, as bloggers now outnumber journalists, it’s a public relations tactic that can’t be ignored. Match voice to the publication or blog. Or For a Client.)

Writing 203

Writing Blogging Pitching Content Marketing 203

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

A public relations campaign doesn’t typically generate immediate sales, which can be a priority in a soft economy. However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR budgets are slashed reactively.

Strategy 193

Strategy Reputation Banking Infographics 193

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. 00:00:01] Facebook is taking your brand to the woodshed. In the News Feed for brand pages, things like that they want to focus much more on the community or friends, the things that essentially would help people focus more on the network. What are our alternatives?

Facebook 116

Facebook Video Brand Branding 116

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

APRIL 18, 2024

Here, social platforms like LinkedIn operate as the new arenas for generating leads and raising brand awareness. Infographics These data visualizations can simplify complex information and present key takeaways in a clear and concise fashion. This fortifies brand loyalty and strengthens customer relationships.

B2B 78

B2B Media LinkedIn Infographics 78

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience. PR helps small businesses build brand awareness and credibility. It might mean providing quick tips in a video or on an infographic.

Publicity 64

Publicity Small Business Advertising Advertising 64

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

5W PR

SEPTEMBER 19, 2023

The advent of the digital age has fundamentally reshaped the way public relations operates. As the virtual realm continues to expand, brands and PR professionals must adapt and harness the power of digital PR to effectively engage their audiences and build lasting relationships.

Viral 78

Viral Digital PR Storytelling Reputation 78

MaccaPR

FEBRUARY 2, 2016

Want to take your blogger-brand relationships to the next level? Trend #1: Blogging is now a full-time job. In short, blogging may not just be a hobby - it can be a livelihood. Tip: Plan at least six weeks prior to publication. They are still important to brands, but have become a negotiating chip for bloggers.

Trends 48

Trends Blogging Brand Branding 48

Presspage

AUGUST 12, 2020

User Experience is not a factor that’s often considered in Public Relations. As more and more brands look to create their own newsrooms , where company news is distributed through a variety of mediums, the look and feel of these sites is crucial. It should be. What is UX?

Brand 117

Brand Branding Infographics Analytics 117

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Develop a Strong Brand Message: Your brand message should be clear, consistent, and reflective of your company’s values and mission. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

5W PR

OCTOBER 10, 2023

It’s a powerhouse for consumer public relations success. Product discovery Consumers often discover new products and brands through social media. Brand loyalty Engaging social media consumer behavior can foster brand loyalty. Telling the brand’s story Use social media to tell the brand’s story.

Social Media 88

Social Media Consumer Media Crisis Management 88

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Was it a function of PR? Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. These are the experts who will establish trust between your brand and the customer.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. In short, it’s a mess. Get comfortable with rich content. Old content and poor user experience.

Brand 88

Brand Branding SEO How To 88

Cision

JUNE 16, 2017

Change is in the air as many brands have undergone a makeover in recent months. Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. Read on to learn how you can tell your best rebranding story. .

Communications 250

Communications How To Telecommunications Employee 250

Presspage

FEBRUARY 26, 2024

It provides a one-stop shop for all relevant materials, including press releases, reports, and infographics, ensuring that information is easily accessible for journalists, analysts, and investors alike. Explore more in our Investor Relations blog series: Investor Relations is more than just a numbers game.

Corporate 78

Corporate Strategy Communications Storytelling 78

5W PR

NOVEMBER 3, 2023

Create blog posts, articles, videos, and infographics that offer valuable insights on health, and fitness trends, and how wearable tech can enhance one’s wellness journey. Regularly updated content not only builds brand authority but also improves search engine visibility.

Marketing 78

Marketing Infographics Content Marketing Data 78

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision. And that works.

Strategy 276

Strategy How To Media Infographics 276

Beyond PR

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Blogging 77

Blogging Company Engineering Airlines 77

5W PR

NOVEMBER 2, 2016

Public relations takes a lot of time, effort, and persistence. Consider whether your shoppers are more inclined to trust a banner ad on a random webpage or an article or ad in a trusted publication like Forbes or Entrepreneur. Part of the current struggle for many companies is humanizing their brand. Attract attention.

Publicity 87

Publicity Case Study Infographics Energy 87

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. These insights form the foundation for our infographic – a must-see for any PR pro! Content Authenticity Statement: 90% of this blog article was generated by me, a human.

Media 102

Media Radio Print Newspapers 102

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Blogs as a tool of corporate influence is flat to declining. . No surprises here every brand has a Facebook page and is on “the Twitter.”

Social Media 117

Social Media Study Blogging Company 117

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment. People don’t want the hard sell.

Advertising 178

Advertising Advertising B2B Reputation 178

5W PR

MAY 17, 2022

For companies, that means it’s important to send any press releases or other public relations content to relevant and familiar publications and outlets. When companies combine their public relations and content marketing efforts, they can look at repurposing some of the old content they’ve published. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. As well, it synthesizes a host of ideas. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Presspage

AUGUST 12, 2020

User Experience is not a factor that’s often considered in Public Relations. As more and more brands look to create their own newsrooms , where company news is distributed through a variety of mediums, the look and feel of these sites is crucial. It should be. What is UX?

Brand 78

Brand Branding Infographics Analytics 78

5W PR

MAY 8, 2023

Businesses need to navigate potential backlash, customer dissatisfaction, and potential impacts on the brand’s reputation. Using Clear and Simple Language Brands must use clear and simple language when communicating price increases. Communicating these price increases to customers can be a delicate process.

Consumer 88

Consumer Communications How To Transportation 88

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! It’s important to keep your brand and feed looking authentic so too many designed assets will have an opposite effect.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Contently - Strategy

JANUARY 29, 2019

Sometimes a product gets so popular that the brand name becomes synonymous with whatever it’s selling. This is brand awareness in action. Brand awareness can seem like a vague force that’s hard to measure. Building your brand through top-of-funnel content establishes a connection with a new audience.

Brand 104

Brand Branding How To SEO 104

Buzzstream

FEBRUARY 1, 2024

For example, here are the guest post guidelines from the Hubspot blog. Pitching to Someone Who Accepts Guest Posts You can find 150+ high-quality guest post sites on our blog with links to their guidelines. You can see an example of my recent work on a similar post in [Publication]. This piece would [quick recap]. Let me know!

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. Video lessons , webinars , self-service workshops, guides , branded tools and so on. Frederik is a rare breed.

Software 78

Software System Training Enterprise 78

5W PR

SEPTEMBER 7, 2021

Most of the time, when someone creates a brand new business, they tend to face a bit of a challenge in terms of public relations and coverage. With the help of the right PR strategies, even brand new companies can attract interest from customers and venture capitalists. Identifying Media Outlets. Creating a Pitch.

Pitching 88

Pitching Infographics Social Media Employee 88