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Infographic: 7 common blog errors to avoid

PR Daily

Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. This infographic from Who is Hosting This argues that burning out your writing staff to maintain a breakneck publishing schedule might be shortsighted. The infographic lists six other mistakes that keen bloggers should be careful to avoid. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

Infographic: 55 blog post ideas to captivate your audience

PR Daily

However, industry experts suggest that a quantity over quality approach will damage your brand. Marketers and content creators must produce a steady stream of captivating, informative posts. For marketers who feel they are running out of ideas, Digital Marketer has put together an infographic that contains 55 ideas for different blog posts. Use your blog to debate with and react to other content creators and industry commentators.

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How many blog posts should you publish?

PR Daily

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. Think of this option as the bare minimum, as in one blog post a week or one blog post every other week.

Infographic: Why your guest blog is rejected

PR Daily

To grow your personal brand , it important to become a thought leader on certain topics by blogging. One of the ways you can grow your brand is to earn guest blogging placement. These publications are looking for contributors, and guest blogging can be a good addition to your content marketing strategy. RELATED: Craft engaging stories that inspire audiences, build brand loyalty and more.]. Check out this infographic by Influence & Co.

4 blogging ideas for brand managers

PR Daily

Communicators of all stripes can increase engagement, boost visibility and entice potential customers or clients through blog posts, especially if they offer people answers, inspiration or new ways to look at common problems. Here are four ideas for moving past boring and making a splash with your organization’s blog: 1. Many of the blog’s hot tips don’t require the company’s products. More than nurturing trust, the strategy can create brand loyalists.

Infographic: Tips for more purposeful, effective blogging

PR Daily

Business blogs are often perfunctory, boring, self-serving, utterly useless, jargon-choked word dumps. With that said, you should be blogging—just more strategically. Websitebuilder has an infographic to help you whip a saggy blog into shape. RELATED: Weave storytelling into every corporate communication, and craft copy that captures your brand voice. ]. Seventy-seven percent of internet users read blogs. Eighty-six percent of B2B companies are blogging.

Personal Branding Tips: How to Ensure Success for 2021

B2B PR Sense

But let's not allow that to detract from your personal brand. With that in mind, let's look at some personal branding tips that will help you to succeed in 2021 and beyond. But first, why should you even care about building a personal brand? Why Personal Branding Is Important.

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Infographic: Visual marketing statistics to guide your 2019 efforts

PR Daily

Are your images and infographics keeping your readers engaged? Savvy marketers know that visual design is an essential element of their content strategy. The internet loves a striking image—and blog posts with huge paragraphs of dense industry jargon are barely skimmed, much less read carefully. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Original graphics and infographics perform the best online.

Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. This is because content marketing is about publishing and building an audience you own, rather than rent. The Blogging Gutenberg . The brand is the gatekeeper.

Infographic: 21 writing tips to add juice to your content

PR Daily

Brand managers keep churning out content seeking better SEO and more sales leads, but lackluster efforts will produce meager results. Your blog serves a crucial purpose for your organization. Long-form writing about your industry and product offerings helps search engines rank you higher on their results pages, and regular updates help consumers make purchase decisions and develop a relationship with your brand.

Blogging trends for content marketers

PR Daily

Blogging for business has gone from perceived trend to a valuable business tool that helps achieve real marketing objectives. How are bloggers approaching their work in this age of content marketing—and how do marketers’ efforts compare? WEBINAR: Cisco shares its best brand journalism and social media tips. A survey by Orbit Media Studios says that bloggers spend more time creating blog posts, with the average post taking about two and a half hours to write.

7 PR Blogs You Should Be Following

Critical Mention

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Infographic: Why you should produce less blog content

PR Daily

When you sit down to create content, do you immediately think about your organization's blog? Does your mind start racing through potential blog post ideas and how you can use them to turn readers into customers? There's nothing wrong with that—corporate blogs are a solid way to convert customers—but other types of content marketing could be even more effective at driving business. An infographic from HubSpot.

Making Your Blog More PR-Friendly

ImPRessions - Crenshaw Communications

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. In fact, most vertical trades will run guest pieces, and a pickup of your blog post results in the kind of multiplier effect anyone blogging for business should seek. Harness the power of guest blogging.

Marketing After Facebook for Brands [VIDEO]

Shift Communications

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:00:01] Facebook is taking your brand to the woodshed. 00:01:02] So what’s a marketer to do? 00:02:11] Email is part of your owned media; you as a marketer should have a marketing mix.

Infographic: 64 content marketing stats to inform your strategy

PR Daily

Companies with content marketing strategies see six times the conversion rate of businesses that don’t. That’s just a taste of the information contained in an infographic. that looks at the state of content marketing. The infographic focuses on B2B marketing efforts but has takeaways for marketers in all industries. RELATED: Craft engaging stories that inspire audiences, build brand loyalty and more ].

Infographic: How to craft captivating online content

PR Daily

Your content has become a crucial part of your brand identity. The quality of your blog can have profound implications for your brand image and overall performance. This infographic from Manage Inbound offers tips for enterprising marketers who are looking to build their portfolio of owned media online. Read the full infographic to uncover all the nips and tucks that writers can use to make their content stick in readers’ minds.

Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Cision

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. Mobile compatibility, video and image-based content, influencer marketing and social media as a journalistic resource were all cited as rising trends. 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules.

Our Most-Shared Marketing Blog Posts from 2018

PR 20/20

How will you make your marketing program even savvier in 2019? For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. Catch up on what you missed before you set your marketing intentions. 12 Ways to Apply Structure and Meaning to Marketing Data. During a HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth, Keith Moehring ( @keithmoehring ), discussed how marketers can unlock the true potential of marketing data.

27 blogging tasks brand managers should outsource

PR Daily

Corporate blogging tends to hearken the old adage, “We can do this the easy way, or we can do it the hard way.”. By “everything,” I’m talking about “the works” package of blogging. Crafting a blog post is much more than just writing text in Wordpress and slapping it on the web. The path to a robust and effective blog presence is long and complicated. Want to learn how to offload some of your blogging tasks? Check out the infographic below from Blogger Sidekick

B2B Content Marketing: 5 Trends That You Need to Watch in 2020

B2B PR Sense

How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? 5 B2B Content Marketing Trends That You Should Know. COVID Impacts Content Marketing.

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How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. So we have to ask the question: Is video B2B marketing a viable tactic for your strategy? There is a growing number of B2B businesses that successfully use video marketing in their strategy. B2B Marketing

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My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. I landed a new digital agency client for strategic work in repackaging what they package, sell and deliver to their clients as they change from link-building services to content marketing – so my mind has been tackling some of their major issues in preparation for launching work. THE DO’S Think like a publisher, not a marketer.

Infographic: How to feature your organization in Instagram Stories

PR Daily

The video blogging feature has become a major hit with users on the social media platform, but do consumers want to interact with brands in the same way? This infographic from Animoto shares how organizations are already using Instagram stories and how marketers can elevate their brands with new campaigns. Some 70% of marketers post Instagram stories more than once a week. To learn how to make your Instagram offering stand out, read the full infographic.

9 blog topic resources bursting with ideas

PR Daily

Blogging can be a slog. One exhausting aspect of maintaining a blog can be generating fresh ideas—but it doesn’t have to be. Several seasoned blogging pros have created tools for triggering a ton of writing topics. Klock Work Infographic Idea Generator. Impact’s Blog Title Generator. Hubspot’s Blog Topic Generator. Enter three words, and you’ll get a list of five blog post headlines. This will help you quickly find blog post ideas.

5 steps to writing guest blog posts

PR Daily

Every brand journalist. One should be guest blogs. The definition of guest blogging is to publish content on a third-party website or blog. Use the following steps to turn into a guest blogging pro. Before you ask a blog owner or manager if they are interested in your content, know your material. Identify the websites and blogs where you want to be featured. This is even more important with a third-party blog because online audiences vary.

3 ways infographics can power your content marketing campaigns

PR Daily

Despite some naysaying, infographics are thriving. A recent article on infographics on PR Daily reviewed a report from Clutch that stated: “The age of infographics is dying, and most of them are quite bad.”. When done well and as part of a larger marketing and PR strategy, a creative infographic can make otherwise dull content more digestible for a wider audience. Use an infographic as a pitching tool.

Elements of the perfect blog post

PR Daily

The rise of content marketing means that brands compete with traditional publishers for page views, resulting in a cacophony of blog noise. How are marketers supposed to cut through that noise? It would be nice if every blog post could be perfect, but does such a thing exist? My approach to best corporate blogging practices has always been to ensure that the content is timely, relevant, valuable to my audience and well-written.

Infographic: What trends signal a bright future for content marketing?

PR Daily

The sea of content that floods the internet is not subsiding—and lackadaisical marketers risk missing the tide. Casting out scores of mediocre blog posts, videos and social media posts, hoping for audiences to bite, is a poor substitute for a robust strategy. Instead, identify your target audience and develop a content marketing strategy that produces useful, engaging content that readers want to consume. You can’t just dip your toes into the content marketing pool, either.

Infographic: How to use color to draw more web visitors

PR Daily

FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Learn more about color psychology in web design by checking out the infographic from MyBizNiche. Matthew Royse is the regional marketing director for Freudenberg IT, a global IT solutions provider. A version of this article originally appeared on his Knowledge Enthusiast blog. The post Infographic: How to use color to draw more web visitors appeared first on PR Daily.

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3 employees who can harm your brand

PR Daily

As the number of channels and the volume of content grows, it’s increasingly difficult to guard your organization’s valuable brand. Product managers send out companywide emails announcing their (completely off-brand) Medium blog post. In the short term, well-intentioned employees slowly erode brand consistency by designing things themselves or outsourcing them to their personal freelance network. If your director isn’t adhering to brand guidelines, who will?

Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

With billions of active users, social media has incredible power to fuel your personal branding strategy. Let's look at how you can grow your audience effectively and make the most of your social media for branding. You may have begun a social media and branding strategy.

Infographic: The true power of Instagram

PR Daily

Instagram has morphed into a popular marketing platform compared to its early photo sharing days. The Make a Video Hub team have scoured the internet to uncover a collection of the latest Instagram figures to demonstrate how effective the platform is for brands and businesses. Take advantage of these stats to create your individual Instagram marketing plan. A version of this article originally ran on the Knowledge Enthusiast blog. Marketing Social Media

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Blogs as a tool of corporate influence is flat to declining. . The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. No surprises here every brand has a Facebook page and is on “the Twitter.”

3 Tips for Effective Infographics: Data, Design and Distribution [UML]

Sword and the Script

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. But Those Troubled Infographics. 3 Studies that Challenge Marketing Assumptions [UML].

64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. The Marketwired Team wondered what PR, marketing and corporate communications pros are doing with content today , and what they’re going to be doing tomorrow. Check out the survey highlights in our original infographic and read more in our news release.

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3 Steps to Equip Your Company Blog for the Road Ahead

Cision

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Corporations have to be more than simply transactional, or they run the risk of losing their customers’ loyalty for a more engaging brand that can provide the same service. But without a distribution channel, your company blog is like a car without an engine.

Infographic: 10 strategies for partnering with influencers

PR Daily

Did you know that tweets from influencers and brands combined can increase purchase intent by a factor of more than five? However, getting results from your influencer marketing campaigns. As people are turning to blogs, reviews and social media to learn about products and services, influencer marketing has become a much bigger factor to consider. This infographic below by Grin lists 10 key strategies you should consider to help you elevate your influencer marketing.

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data.

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Infographic: How your LinkedIn profile can give you an edge

PR Daily

Managing your brand online can be a consuming process, but you can take simple steps to make sure your digital presence is professional and engaging. LinkedIn focuses on building users’ professional networks, but the social platform has become an important sales lead generator for B2B marketers and professional services entrepreneurs. According to the Hootsuite blog , LinkedIn has more than 467 million users, and 94 percent of B2B marketers use LinkedIn to distribute content.