Communications Conversations

SEPTEMBER 26, 2014

They’re not slapped together like some make-shift blog. This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Forget about the brand for a moment. Their loves.

Storytelling 165

Storytelling Web Case Study Brand 165

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Displayed on the laptop above are the presenters at the recent Summit on the Future of Communications Measurement. The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor , in which we review the presentations at the recent Summit on the Future of Communications Measurement.

Measurement 40

Measurement Airlines Case Study Data 40

PR 20/20

DECEMBER 14, 2022

I t’s frustrating and honestly not worth it to invest in something that cannot produce a measurable return. What about the blog posts we published? But, with an automation tool like HubSpot , it’s possible to measure marketing performance and ultimately understand the ROI of your efforts. Blog articles. Ebook or manual.

Measurement 52

Measurement Marketing Analytics Enterprise 52

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. Companies in crisis: A case study in navigating treacherous waters.

Crisis 186

Crisis How To Brand Branding 186

5W PR

FEBRUARY 5, 2024

The better option depends on each channel and what aligns best with the parenting brand’s goals and audience. Understanding this is crucial for parenting brands. This strategy helps companies build brand awareness , nurture leads, and showcase their expertise through blog posts, case studies, and infographics.

Marketing 78

Marketing Case Study Infographics Survey 78

ImPRessions - Crenshaw Communications

JULY 10, 2019

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. PR pros must pivot from journalistic or academic styles, instead writing with a storyteller’s hat, detailing how the product or service solved a customer’s problem – otherwise known as a case study. Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. May – using owned media to earn media attention Using blogs, podcasts and other owned content to earn media attention.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Waxing UnLyrical

MARCH 26, 2012

write their own blog post to promote IWD 2012. What’s measurable? And in 2011, there were seven blog posts on the campaign that had been tracked. The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives. That’s a lot !

Case Study 102

Case Study Internal International Study 102

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. On this initial call, the PR team should be a sponge. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. On this initial call, the PR team should be a sponge. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. These are the experts who will establish trust between your brand and the customer.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. CEOs can let their personalities show.

Case Study 178

Case Study SEO Film Video 178

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

Shift Communications

AUGUST 8, 2022

Here to help is superstar Lizzo who recently turned a DE&I crisis and misstep into an amazing diversity statement and brand win. A brand hit. The scale and intensity of the outrage and the potential brand (and business) damage were intensified by what Lizzo does with her music and public platform. Take real action.

Crisis 78

Crisis Brand Branding Case Study 78

Burrelles Fresh Ideas

MAY 28, 2024

Building a Strong Brand Identity Storytelling for brands can differentiate healthcare professionals and practices from competitors, helping to establish a unique brand identity. Social media content: Bite-sized stories for building brand awareness and community engagement.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. To drive the message home, PR professionals must dig deep into the core of the brand, comprehending its values and mission. Blogs, videos, podcasts, social media posts - each medium requires a unique strategy.

Analytics 78

Analytics Digital PR Storytelling Local 78

The Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. CASE STUDY : Mizuno Mezamashii Run Project. What to Measure. Not everyone is good at it.

Case Study 100

Case Study Media Study Measurement 100

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. For brand builders, PR is an engine for both awareness and search engine traffic. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech.

SEO 132

SEO Engineering Google Study 132

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Onclusive

MARCH 8, 2018

This big data explosion means that PR pros now need to rise above the noise of more content than ever, in addition to managing brand reputation with more contacts than ever. Our old goal was to measure PR, but that is shifting to the need to drive business impact. Spot brand & revenue indicators.

Case Study 170

Case Study Engineering Measurement Big Data 170

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Content must be on-brand and consistent, without being overtly promotional or repetitive. Blog posts : As one of the first places buyers will go for information, a fresh and informative blog is arguably a company’s most critical content asset.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” There are several that pitch generative AI to marketers for creating blog posts. What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

The Resolution Blog

FEBRUARY 25, 2019

The role of the business is to pull you into a brand with remarkable content. It’s using your own channels (like your blog and social media) to attract people to your business. Of course, long form content on the blog is really important too, because Google evaluates you based on your content there. This is a big question.

Measurement 120

Measurement Case Study Pitching Agency 120

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Agency 49

Communications Conversations

DECEMBER 16, 2014

I’m no tech blogger, so I wasn’t going to blog about the event from that perspective. How did you measure success for an event like this? Verizon has two content creation blogs – for the 15-state Midwest area at vzwmidwestarea.com and nationally on our website at news.verizonwireless.com. And, it was fun!

Case Study 131

Case Study Wireless Company Local 131

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Don’t mash case studies, white papers, webinars, press releases and blog posts together. Keep your blog, a newsletter, or an articles-site – separate and sacred. emphasis mine ]. Did you know?

Government 143

Government Survey Ethics Media 143

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? Think about what your brand wants to achieve. Game of Thrones embraces powerful leading ladies.

Strategy 258

Strategy Trade Shows Case Study Course 258

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. Does that process change in different verticals?

Marketing 120

Marketing Analytics Measurement Data 120

Barokas

DECEMBER 3, 2019

These include: Aerospace : From electric airplane engines and rockets, to geospatial intelligence data and satellite imagery, we help aerospace brands such as magniX, Ursa Space Systems and York Space Systems navigate into the next frontier. Consumer Lifestyle : Impactful and lasting impressions are what count for consumer lifestyle brands.

Case Study 78

Case Study Enterprise System Fashion 78

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram. Content and Inbound Marketing Blogs.

Blogging 48

Blogging Marketing YouTube Content Marketing 48